Open-Source Psychometrics Project
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Ken Cosgrove Personality Statistics

Ken Cosgrove is a character from Mad Men. This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. People who take the quiz are asked if they would also be willing to volunteer to rate characters that they know. The ratings are made on a 100 point scale between two adjectives and then all averaged together into a composite. Because of the "law of large numbers" (a.k.a. wisdom of the crowds) this profile is very reliable. If you take one persons opinion of what a character is like and compare it to the opinion of another person about what that character is like, they could be very different. But if you compare the opinions of two groups, the difference gets smaller and smaller the larger the groups.

The table shows the average rating the character received for each trait in the survey. Because the questions are bipolar adjective pairs, they are reversible (i.e. a score of 25 on short<--->tall is the same as a score of 75 on tall<--->short). On this page, traits that had an average score below the midpoint have been reversed so they can be listed in order of most to least extreme for that character. The table also shows this character's relative rank on that trait compared to all other characters in the database. The standard deviation of ratings is shown, the basic idea here is that if the standard deviation is higher then that means there is less agreement between raters on that trait (the less agreement, the larger the sample size needed to get a reliable estimate). The number of raters is how many different individuals submitted a rating for that trait with this character; each rater rated only a random subset of traits for each character when they were surveyed.

TraitAverage ratingRankRating standard deviationNumber of raters
princess (not queen)85.3147.913
reasonable (not deranged)83.61029.611
manicured (not scruffy)83.233516.1238
privileged (not oppressed)83.125921.528
boy/girl-next-door (not celebrity)83.016517.913
tall (not short)82.213415.3216
Swedish (not Italian)82.12818.321
🚴 (not 🏋️‍♂️)81.314213.716
centrist (not radical)80.01621.511
tailor (not blacksmith)79.014821.828
first-mate (not captain)78.721820.5226
summer (not winter)78.521214.56
preppy (not punk rock)78.126722.827
water (not fire)77.79720.021
young (not old)77.439819.5230
vanilla (not kinky)77.214120.4221
🐿 (not 🦇)77.119129.915
overachiever (not underachiever)76.556523.521
motivated (not unmotivated)76.190622.710
go-getter (not slugabed)76.161615.727
valedictorian (not drop out)75.850423.218
neat (not messy)75.542919.1148
mild (not spicy)75.012021.9228
🧠 (not 💪)74.853218.112
civilized (not barbaric)74.651122.7215
thin (not thick)74.520421.0129
straight (not queer)74.363922.5117
everyman (not chosen one)74.311118.014
smooth (not rough)73.915518.8218
whippersnapper (not sage)73.79813.523
good-humored (not angry)73.235820.2187
normie (not freak)72.816325.130
refined (not rugged)72.738321.4219
lover (not fighter)72.726027.215
literary (not mathematical)72.224326.7200
moderate (not extreme)72.211321.2177
patriotic (not unpatriotic)72.244215.914
tattle-tale (not f***-the-police)72.216622.624
stoic (not hypochondriac)71.925720.610
orderly (not chaotic)71.941321.3202
naive (not paranoid)71.811318.312
proper (not scandalous)71.831719.9214
unambiguous (not mysterious)71.726624.8206
gendered (not androgynous)71.791226.299
fast-talking (not slow-talking)71.740317.922
human (not animalistic)71.663722.9201
yes-man (not contrarian)71.49518.710
self-disciplined (not disorganized)71.273920.4204
cultured (not rustic)70.839526.716
French (not Russian)70.625622.916
diligent (not lazy)70.3107822.7215
believable (not poorly-written)70.384622.633
statist (not anarchist)70.125223.615
driven (not unambitious)69.7106320.2209
washed (not muddy)69.747325.710
eloquent (not unpolished)69.755221.8212
sheltered (not street-smart)69.722722.7172
monochrome (not multicolored)69.528531.962
soft (not hard)69.331318.9198
rock (not rap)69.285920.613
persistent (not quitter)69.2124021.812
👨‍⚕️ (not 👨‍🔧)69.237821.921
active (not slothful)69.190422.4184
gullible (not cynical)69.120124.19
democratic (not authoritarian)69.033823.9186
flower child (not goth)68.953822.415
intellectual (not physical)68.962923.7232
apprentice (not master)68.821721.6111
non-gamer (not gamer)68.750224.27
sensible (not ludicrous)68.549623.7176
optimistic (not pessimistic)68.534723.7194
forward-thinking (not stuck-in-the-past)68.531325.813
gatherer (not hunter)68.435418.524
warm (not cold)68.448222.6220
neurotypical (not autistic)68.275025.5199
🎃 (not 💀)68.227134.015
chatty (not reserved)68.048221.8204
white knight (not bad boy)68.053819.815
pacifist (not ferocious)67.924322.1186
traditional (not unorthodox)67.829825.581
💝 (not 💔)67.436526.516
competent (not incompetent)67.495225.9204
respectful (not rude)67.356225.9186
straightforward (not cryptic)67.059925.6207
📈 (not 📉)67.047322.011
empath (not psychopath)67.063530.522
romantic (not dispassionate)66.968229.827
cheery (not sorrowful)66.931423.9221
penny-pincher (not overspender)66.938531.316
poetic (not factual)66.924729.729
not genocidal (not genocidal)66.876425.412
bright (not depressed)66.738321.1176
high IQ (not low IQ)66.7102021.6212
orange (not purple)66.624025.1158
🐀 (not 🐘)66.525931.622
complimentary (not insulting)66.448227.480
stylish (not slovenly)66.265022.1215
cocky (not timid)66.280727.710
sensitive (not thick-skinned)66.135720.7239
often crying (not never cries)66.034026.013
sheriff (not outlaw)65.845923.0209
obedient (not rebellious)65.732122.5188
fresh (not stinky)65.675926.919
mainstream (not arcane)65.520625.9214
sexist (not feminist)65.529322.922
pointed (not random)65.486024.518
average (not deviant)65.220124.9165
normal (not weird)65.129125.2193
stable (not moody)65.120024.6240
basic (not hipster)65.153227.7209
healthy (not sickly)65.183124.6239
emotional (not unemotional)65.177620.112
beta (not alpha)65.033024.5206
regular (not zany)65.023427.922
kind (not cruel)64.985423.3216
precise (not vague)64.969523.6121
self-improving (not self-destructive)64.933529.125
sheeple (not conspiracist)64.810323.5124
tame (not wild)64.732723.2188
meek (not bossy)64.523219.5226
sunny (not gloomy)64.541124.931
submissive (not dominant)64.428621.4224
deep (not epic)64.423325.813
politically correct (not edgy)64.435123.0194
👩‍🔬 (not 👩‍🎤)64.443323.613
hard-work (not natural-talent)64.461324.333
reassuring (not fearmongering)64.355629.111
🤐 (not 😜)64.145923.210
lighthearted (not intense)64.123323.735
accommodating (not stubborn)64.118028.724
soft (not hard)64.041818.491
social (not reclusive)64.053918.826
deliberate (not spontaneous)63.875224.5199
rich (not poor)63.868921.7221
good-cook (not bad-cook)63.834427.413
focused on the future (not focused on the present)63.727326.2205
open to new experinces (not uncreative)63.784727.0204
ivory-tower (not blue-collar)63.747827.5210
comedic (not dramatic)63.724326.122
trusting (not suspicious)63.637225.2235
on-time (not tardy)63.680328.833
puny (not mighty)63.519620.5176
knowledgeable (not ignorant)63.587630.526
angelic (not demonic)63.461422.4208
mundane (not extraordinary)63.419424.0193
simple (not complicated)63.419526.3197
glad (not mad)63.336321.923
heroic (not villainous)63.291718.7194
touchy-feely (not distant)63.240713.915
prestigious (not disreputable)63.170625.4223
idealist (not realist)63.142626.269
classical (not avant-garde)63.153724.870
reasoned (not instinctual)63.033725.6190
consistent (not variable)63.060529.618
fixable (not unfixable)63.057526.524
giving (not receiving)63.069728.77
funny (not humorless)62.963023.3212
cheesy (not chic)62.951617.79
artistic (not scientific)62.848025.1218
extrovert (not introvert)62.765925.5215
minimalist (not pack rat)62.643530.824
chill (not offended)62.631826.241
curious (not apathetic)62.581824.0207
disarming (not creepy)62.487523.685
🙋‍♂️ (not 🙅‍♂️)62.254426.720
scheduled (not spontaneous)62.171827.4175
methodical (not astonishing)62.166124.4182
efficient (not overprepared)62.177626.021
warm (not quarrelsome)62.044124.1210
sweet (not bitter)62.054524.5236
sane (not crazy)62.047218.916
pain-avoidant (not masochistic)62.032927.128
modest (not flamboyant)61.960227.2221
technophile (not luddite)61.940923.7168
folksy (not presidential)61.944223.824
vulnerable (not armoured)61.832722.1184
formal (not intimate)61.850327.626
👨‍🚀 (not 🧙)61.841129.020
predictable (not quirky)61.841221.96
devout (not heathen)61.753624.9206
bookish (not sporty)61.778626.9189
perceptive (not unobservant)61.7112325.019
playful (not shy)61.689724.7207
twitchy (not still)61.668827.032
lenient (not strict)61.545624.3200
libertarian (not socialist)61.440726.0154
🐴 (not 🦄)61.361125.77
happy (not sad)61.234824.0217
resourceful (not helpless)61.2114426.976
rhythmic (not stuttering)61.293025.127
innocent (not worldly)61.026022.9217
high-tech (not low-tech)61.054724.3187
subdued (not exuberant)61.032326.323
unchallenging (not demanding)60.918231.533
awkward (not suspicious)60.831824.1204
repetitive (not varied)60.560525.369
juvenile (not mature)60.551224.593
😀 (not 😭)60.450225.417
😊 (not 🤣)60.471726.519
metrosexual (not macho)60.470827.533
reliable (not experimental)60.465227.328
conservative (not liberal)60.334727.011
👟 (not 🥾)60.254831.113
highbrow (not lowbrow)60.174925.0190
genuine (not sarcastic)60.158528.1201
linear (not circular)60.142827.037
🤑 (not 🤠)59.945632.110
honorable (not cunning)59.871626.7195
cautious (not impulsive)59.759124.8159
nurturing (not poisonous)59.777723.689
bourgeoisie (not proletariat)59.653926.3175
country-bumpkin (not city-slicker)59.633028.29
soulful (not soulless)59.4103526.278
well behaved (not mischievous)59.350327.0205
shallow (not deep)59.335328.436
masculine (not feminine)59.282622.2208
existentialist (not nihilist)59.274428.864
exhibitionist (not bashful)59.279422.220
leisurely (not hurried)59.139725.4204
attentive (not interrupting)59.160125.915
skeptical (not spiritual)59.097924.6184
loyal (not traitorous)59.0112727.1205
joyful (not miserable)58.844121.917
vintage (not trendy)58.895034.623
playful (not serious)58.746125.1193
beautiful (not ugly)58.7113420.887
Pepsi (not Coke)58.726434.822
attractive (not repulsive)58.6104425.9216
irrelevant (not important)58.514724.030
🥶 (not 🥵)58.544024.020
arrogant (not humble)58.473727.5183
gracious (not feisty)58.427323.9209
German (not English)58.48132.122
🤖 (not 👻)58.350927.714
pure (not debased)58.266324.8228
communal (not individualist)58.135125.961
tasteful (not lewd)58.087225.8195
modern (not historical)58.071826.7138
clean (not perverted)57.990326.715
monotone (not expressive)57.938825.417
quiet (not loud)57.856124.6238
vegan (not cannibal)57.862934.419
punchable (not loveable)57.743629.831
🏌 (not 🤺)57.621830.219
🤡 (not 👽)57.545025.511
fast (not slow)57.4100724.2187
competitive (not cooperative)57.388329.8195
forgiving (not vengeful)57.365626.4153
western (not eastern)57.391331.119
weakass (not badass)57.330125.915
ironic (not profound)57.360625.221
utilitarian (not decorative)57.286226.763
expressive (not stoic)57.080126.3197
dorky (not cool)56.957430.019
lost (not enlightened)56.967128.532
businesslike (not chivalrous)56.966627.133
protagonist (not antagonist)56.9104521.28
philosophical (not real)56.829227.8155
scholarly (not crafty)56.850726.9212
🥰 (not 🙃)56.766126.012
vibrant (not geriatric)56.798926.020
careful (not brave)56.638525.8187
cringeworthy (not inspiring)56.650127.198
🤔 (not 🤫)56.678222.316
musical (not off-key)56.647627.234
open-minded (not close-minded)56.582826.8221
self-assured (not self-conscious)56.4101228.2183
charming (not awkward)56.389728.4241
air (not earth)56.329528.119
🐩 (not 🐒)56.268829.212
nerd (not jock)56.181526.6227
transient (not permanent)56.142828.383
exaggerating (not factual)56.168427.216
tight (not loose)56.095529.022
dry (not moist)56.061431.631
bored (not interested)56.023225.016
one-faced (not two-faced)56.093634.726
always down (not picky)56.040624.310
dog person (not cat person)55.865931.714
enslaved (not emancipated)55.729326.8182
hedonist (not monastic)55.771827.510
abstract (not concrete)55.651128.614
frugal (not lavish)55.574723.2176
charming (not trusting)55.572427.4211
tiresome (not interesting)55.528527.7201
no-nonsense (not dramatic)55.562526.291
equitable (not hypocritical)55.571428.499
sober (not indulgent)55.461326.0212
urban (not rural)55.4103930.528
treasure (not trash)55.4119628.043
official (not backdoor)55.357729.3206
domestic (not industrial)55.357229.164
studious (not goof-off)55.399825.620
ambitious (not realistic)55.387928.123
accepting (not judgemental)55.262828.4124
anxious (not calm)55.185527.5212
noob (not pro)55.131625.017
tactful (not indiscreet)55.193227.715
🦒 (not 🐐)55.128526.626
sexual (not asexual)55.199632.210
😏 (not 😬)55.076130.819
prideful (not envious)55.0121828.127
bold (not shy)54.8131524.2220
pronatalist (not child free)54.842827.2133
gossiping (not confidential)54.846129.5199
patient (not impatient)54.848728.173
😇 (not 😈)54.873323.622
freelance (not corporate)54.882833.223
cosmopolitan (not provincial)54.771627.6182
generous (not stingy)54.787825.227
🧐 (not 😎)54.664728.212
morning lark (not night owl)54.550531.6115
🎨 (not 🏀)54.590028.925
love-focused (not money-focused)54.5100522.410
head@clouds (not down2earth)54.462528.5174
ranged (not melee)54.381326.011
rational (not whimsical)54.288827.1205
resigned (not resistant)54.217726.4223
involved (not remote)54.1116926.0198
🥳 (not 🥴)54.154026.618
trolling (not triggered)54.139728.423
realistic (not fantastical)54.184829.913
passive (not assertive)53.934124.3196
💃 (not 🧕)53.996821.115
devoted (not unfaithful)53.9126424.39
claustrophobic (not spelunker)53.842329.225
thinker (not doer)53.841731.526
desperate (not high standards)53.848731.825
foolish (not wise)53.758023.0201
works hard (not plays hard)53.7103126.3195
political (not nonpolitical)53.785227.4177
stick-in-the-mud (not adventurous)53.755826.5192
frank (not sugarcoated)53.7117522.815
gregarious (not private)53.653027.9197
flexible (not rigid)53.657025.4190
charismatic (not uninspiring)53.6124029.3231
clumsy (not coordinated)53.446726.5192
common sense (not analysis)53.451528.111
transparent (not machiavellian)53.371131.815
innocent (not jaded)53.344034.811
aloof (not obsessed)53.230125.3194
serious (not bold)53.265024.5175
insider (not outsider)53.263426.5138
generalist (not specialist)53.243926.067
logical (not emotional)53.167024.9182
subjective (not objective)53.171527.373
💩 (not 🌟)53.137133.718
hesitant (not decisive)53.039626.5198
🐷 (not 🐮)53.045831.420
Greek (not Roman)53.058628.930
giggling (not chortling)52.944924.623
introspective (not not introspective)52.8104333.829
'left-brained' (not 'right-brained')52.755629.2134
opinionated (not jealous)52.7122429.316
confident (not insecure)52.6108827.4220
thrifty (not extravagant)52.675529.629
proactive (not reactive)52.660230.117
pretentious (not unassuming)52.589829.914
egalitarian (not racist)52.4129422.821
oxymoron (not tautology)52.497731.310
vain (not demure)52.277825.6217
secretive (not open-book)52.2101127.728
OCD (not ADHD)52.299332.413
wooden (not plastic)52.1116330.923
prudish (not flirtatious)52.165526.812
codependent (not independent)52.054130.5218
legit (not scrub)51.9122533.314
flourishing (not traumatized)51.948728.938
grateful (not entitled)51.973819.916
biased (not impartial)51.8121824.4196
resolute (not wavering)51.8118120.39
creative (not conventional)51.783129.2218
blissful (not haunted)51.646126.123
dunce (not genius)51.544023.0224
flimsy (not sturdy)51.544027.322
unlucky (not fortunate)51.483129.4213
open (not guarded)51.436025.5183
low self esteem (not narcissistic)51.456027.432
tense (not relaxed)51.3124329.0232
pensive (not serene)51.3135128.913
pop (not indie)51.352234.812
family-first (not work-first)51.279828.2201
🛌 (not 🧗)51.255932.029
opinionated (not neutral)51.2140428.427
concise (not long-winded)51.279920.56
selfish (not altruistic)51.169927.7207
theist (not atheist)51.159925.761
workaholic (not slacker)51.1121623.574
metaphorical (not literal)51.048530.1209
alert (not oblivious)51.0106526.810
roundabout (not direct)50.144727.5182
hoarder (not unprepared)50.9102720.7153
salacious (not wholesome)50.268830.413
🧢 (not 🎩)50.874327.810
chaste (not lustful)50.466925.1188
theoretical (not empirical)50.659028.5153
compersive (not jealous)50.478527.4173
frenzied (not sleepy)50.4142124.217
practical (not imaginative)50.5102930.6210
builder (not explorer)50.578928.1164

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Ken Cosgrove based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Ted Mullens (0.719)
  2. Kevin Ryan (0.687)
  3. Billy Keikeya (0.685)
  4. Tracy Mills (0.67)
  5. Jennifer Parker (0.663)
  6. Jimmy Palmer (0.662)
  7. Ann Perkins (0.656)
  8. Becca (0.652)
  9. Ned Flanders (0.651)
  10. Dr. James Wilson (0.649)
  1. John Bender (-0.502)
  2. Sid Phillips (-0.491)
  3. Nelson Muntz (-0.487)
  4. Merle Dixon (-0.479)
  5. Billy Hargrove (-0.479)
  6. April Ludgate (-0.473)
  7. Darlene Snell (-0.471)
  8. Megatron (-0.459)
  9. Meredith Palmer (-0.458)
  10. Theodore 'T-Bag' Bagwell (-0.457)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.



  Updated: 28 April 2021
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