As part of the Statistical "Which Character" Personality Quiz, this website has had volunteers rate 2,125 characters on a 100 point scale from "Coke" to "Pepsi". This page lists the 25 characters whose average ratings were the farthest to either side. Because the scale is bipolar, it is reversable. For example, a rating of 1/100 for "Coke" is the same as 100/100 for "Pepsi". See the documentation for more information about how these ratings were collected.
| Rank | Average rating | Number of raters | Name |
|---|---|---|---|
| 1 | 90.2 | 8 | Josh Folsom (CSI: Vegas) |
| 2 | 89.0 | 5 | Ellis Wyatt (Atlas Shrugged) |
| 3 | 86.0 | 18 | John Dutton (Yellowstone) |
| 4 | 85.6 | 22 | Frank Costello (The Departed) |
| 5 | 84.6 | 29 | Don Draper (Mad Men) |
| 6 | 83.8 | 10 | Patty Hewes (Damages) |
| 7 | 83.3 | 64 | Vito Corleone (The Godfather) |
| 8 | 82.7 | 14 | Ari Gold (Entourage) |
| 9 | 82.4 | 30 | Ramona Vega (Hustlers) |
| 10 | 81.9 | 14 | Beth Dutton (Yellowstone) |
| 11 | 81.8 | 40 | Joan Holloway (Mad Men) |
| 12 | 80.6 | 29 | Sterling Archer (Archer) |
| 13 | 80.6 | 23 | Patrizia Reggiani (House of Gucci) |
| 14 | 80.4 | 41 | Arthur Shelby (Peaky Blinders) |
| 15 | 80.1 | 30 | Angel Dust (Hazbin Hotel) |
| 16 | 79.1 | 31 | Malory Archer (Archer) |
| 17 | 78.9 | 15 | Princess Ann (Roman Holiday) |
| 18 | 78.2 | 17 | Wynonna Earp (Wynonna Earp) |
| 19 | 78.1 | 17 | John McClane (Die Hard) |
| 20 | 77.5 | 41 | Indiana Jones (Raiders of the Lost Ark) |
| 21 | 77.4 | 21 | Doc Holliday (Wynonna Earp) |
| 22 | 77.2 | 177 | Chuck Bass (Gossip Girl) |
| 23 | 77.2 | 16 | Avon Barksdale (The Wire) |
| 24 | 77.1 | 53 | Jay Gatsby (The Great Gatsby) |
| 25 | 77.1 | 16 | Karl 'Helo' Agathon (Battlestar Galactica) |
| Rank | Average rating | Number of raters | Name |
|---|---|---|---|
| 1 | 80.8 | 12 | Sam Evans (Glee) |
| 2 | 80.6 | 21 | Cyril Figgis (Archer) |
| 3 | 80.5 | 8 | James Taggart (Atlas Shrugged) |
| 4 | 79.5 | 15 | Vince Masuka (Dexter) |
| 5 | 78.6 | 27 | Tobias Funke (Arrested Development) |
| 6 | 77.9 | 36 | Mr. William Collins (Pride and Prejudice) |
| 7 | 77.8 | 18 | PI Gabriel Cordova (Ginny & Georgia) |
| 8 | 77.0 | 20 | Buddy Pine (The Incredibles) |
| 9 | 77.0 | 30 | Britta Perry (Community) |
| 10 | 76.9 | 19 | Jacob Hill (Abbott Elementary) |
| 11 | 76.8 | 29 | Mike McLintock (Veep) |
| 12 | 76.7 | 44 | Misty (Yellowjackets) |
| 13 | 76.7 | 15 | Leigh Teabing (The Da Vinci Code) |
| 14 | 76.2 | 39 | Joffrey Baratheon (Game of Thrones) |
| 15 | 76.0 | 25 | Peter Doppler (Dark) |
| 16 | 76.0 | 11 | Roland 'Prez' Pryzbylewski (The Wire) |
| 17 | 75.7 | 49 | The Deep (The Boys) |
| 18 | 75.3 | 61 | Milhouse Van Houten (The Simpsons) |
| 19 | 74.9 | 53 | Benjamin Linus (LOST) |
| 20 | 74.4 | 7 | Neelix (Star Trek: Voyager) |
| 21 | 74.3 | 15 | Rose Tico (Star Wars: The Last Jedi) |
| 22 | 74.2 | 80 | Dolores Umbridge (Harry Potter) |
| 23 | 74.0 | 43 | Prince Humperdinck (The Princess Bride) |
| 24 | 73.9 | 51 | Sarah O'Brien (Downton Abbey) |
| 25 | 73.8 | 11 | Nick Throop (Ginny & Georgia) |
The survey has 525 different descriptive scales that the characters can be rated on. This list is the 10 other scales that that have the highest correlation with Coke<--->Pepsi when aggregated at the character level.