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Mad Men

The dataset of the Statistical "Which Character" Personality Quiz includes characters from the fictional universe of Mad Men.


The dataset has 15 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
90.1Peggy Olson
85.3Don Draper
84.2Joan Holloway
82.1Roger Sterling
66.9Bert Cooper
60.8Lane Pryce
55.2Betty Draper
48.9Rachel Menken
48.1Salvatore Romano
45.1Pete Campbell
45.0Henry Francis
40.4Ken Cosgrove
38.4Harry Crane
34.4Stan Rizzo
31.3Paul Kinsey

To see how each character was rated by users, view their individual page.


As part of the survey where they rated characters, users were also asked the question "How do you rate Mad Men?". The distribution of their responses are below.

# Response Count
1 It's the worst 1
2 It's bad 4
3 It's okay 185
4 It's good 1193
5 It's my favorite 360

This gives it an average score of 4.09 / 5. Making it 92nd out of the 342 universes in the dataset ordered by rating.

The average rating may be hard to generalize though, the users of one online personality quiz could not be representative of the population in general in important ways. And there are some very obvious things you can point to: users of the quiz are biased towards being women and being younger. To kind of explore this idea, we can correlate user ratings with responses to the self-report personality quiz to see what type of people give this universe higher ratings. The table below show the correlation between a users response to a specific self report item and their rating of this universe.

Item Correlation with rating n
stylish (not slovenly)0.0891699
artistic (not scientific)0.078973
creative (not conventional)0.0741731
nerd (not jock)0.0551648
angelic (not demonic)0.0531626
deep (not shallow)0.0531709
tame (not wild)0.052900
gracious (not feisty)0.051640
indulgent (not sober)0.0431642
disarming (not creepy)0.041613
emotional (not logical)0.0381720
charming (not awkward)0.0371729
social (not reclusive)0.0371651
reasonable (not deranged)0.0341654
genius (not dunce)0.0241664
bossy (not meek)0.0241652
outlaw (not sheriff)0.0231634
blissful (not haunted)0.02882
arcane (not mainstream)0.021624
rebellious (not obedient)0.0191703
adventurous (not stick-in-the-mud)0.0161645
masculine (not feminine)0.0141731
nurturing (not poisonous)0.0131636
traitorous (not loyal)0.0131724
altruistic (not selfish)0.0121646
genuine (not sarcastic)0.012944
ivory-tower (not blue-collar)0.0111607
alpha (not beta)0.011619
fresh (not stinky)0.0091640
lenient (not strict)0.0091672
lavish (not frugal)0.0081632
mature (not juvenile)0.006878
orderly (not chaotic)0.0051671
formal (not intimate)0.0051697
low-tech (not high-tech)0.003941
spiritual (not skeptical)0.0011722


  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 10 May 2022
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