Open-Source Psychometrics Project
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Don Draper Descriptive Personality Statistics

Reference picture of Don Draper

Don Draper is a character from Mad Men.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 2,000 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
main character (not side character)99.671.418
secretive (not open-book)96.927.830
charming (not awkward)94.3610.1218
charismatic (not uninspiring)94.11810.7234
sexual (not asexual)93.9379.826
lustful (not chaste)93.7512.8234
masculine (not feminine)93.55710.7278
complicated (not simple)93.2911.8229
machiavellian (not transparent)93.279.225
alpha (not beta)93.05313.3214
guarded (not open)92.82311.9272
haunted (not blissful)92.8118.226
master (not apprentice)92.35612.2126
cocky (not timid)92.37310.832
dominant (not submissive)92.19310.9202
gendered (not androgynous)91.24020.0102
work-first (not family-first)90.96011.8264
driven (not unambitious)90.816413.9210
stylish (not slovenly)90.36913.9256
charming (not trusting)90.3413.7283
competitive (not cooperative)90.214313.7240
bossy (not meek)90.213013.4254
assertive (not passive)90.17614.3241
straight (not queer)90.06615.5128
flirtatious (not prudish)89.86017.422
demanding (not unchallenging)89.711916.844
jaded (not innocent)89.67111.619
indulgent (not sober)89.24416.1278
cynical (not gullible)89.2537.921
hunter (not gatherer)89.07714.226
captain (not first-mate)88.912719.1268
fire (not water)88.9928.915
bold (not shy)88.436614.8263
unfaithful (not devoted)88.4416.020
night owl (not morning lark)88.26514.6178
eloquent (not unpolished)88.08715.0251
street-smart (not sheltered)87.912716.1242
manicured (not scruffy)87.821516.0229
individualist (not communal)87.66413.485
selfish (not altruistic)87.412515.3277
cannibal (not vegan)87.25214.337
persistent (not quitter)86.958518.119
arrogant (not humble)86.619816.0258
worldly (not innocent)86.512114.7221
mischievous (not well behaved)86.322316.8245
important (not irrelevant)86.331715.624
beautiful (not ugly)86.147719.896
high IQ (not low IQ)86.040811.6240
mysterious (not unambiguous)85.86019.3274
stubborn (not accommodating)85.527510.036
attractive (not repulsive)85.432319.5258
confidential (not gossiping)85.320521.0242
debased (not pure)85.210715.0220
ambitious (not realistic)85.210318.230
intense (not lighthearted)85.025420.939
rebellious (not obedient)84.928916.3233
paranoid (not naive)84.73418.418
tall (not short)84.611012.8254
suspicious (not trusting)84.617416.5220
go-getter (not slugabed)84.627424.235
receiving (not giving)84.59520.721
perceptive (not unobservant)84.440620.033
suspicious (not awkward)84.111415.7235
believable (not poorly-written)84.014115.337
Coke (not Pepsi)84.0528.428
motivated (not unmotivated)83.770824.018
armoured (not vulnerable)83.613422.5213
privileged (not oppressed)83.626722.230
private (not gregarious)83.412823.4267
coordinated (not clumsy)83.333821.2244
🎩 (not 🧢)83.320522.821
sad (not happy)83.29015.1244
salacious (not wholesome)83.112413.217
miserable (not joyful)83.112412.317
distant (not touchy-feely)83.113126.431
vain (not demure)83.011819.5236
deviant (not average)82.715516.9164
resourceful (not helpless)82.650922.7108
city-slicker (not country-bumpkin)82.628022.230
self-destructive (not self-improving)82.613320.634
pro (not noob)82.643316.229
open to new experinces (not uncreative)82.033621.3262
competent (not incompetent)82.054619.3231
decisive (not hesitant)81.931219.8246
💃 (not 🧕)81.927021.338
creative (not conventional)81.817718.6231
rich (not poor)81.835717.8229
heathen (not devout)81.56018.6211
sexist (not feminist)81.411420.029
overachiever (not underachiever)81.348120.327
crafty (not scholarly)81.315319.5274
moody (not stable)81.130321.7271
wild (not tame)81.133316.4253
rhythmic (not stuttering)81.123727.222
cool (not dorky)80.918823.120
sorrowful (not cheery)80.814917.8254
money-focused (not love-focused)80.615320.732
hedonist (not monastic)80.35530.115
skeptical (not spiritual)80.330422.7227
authoritarian (not democratic)80.318019.1229
libertarian (not socialist)80.22721.1227
fast (not slow)80.229218.6221
bad boy (not white knight)80.216225.416
frank (not sugarcoated)80.037424.928
reserved (not chatty)79.721120.6236
stoic (not expressive)79.610023.7221
atheist (not theist)79.616920.797
prideful (not envious)79.617429.437
macho (not metrosexual)79.48627.921
mighty (not puny)79.339722.0213
efficient (not overprepared)79.37825.139
cunning (not honorable)79.220520.1258
hard (not soft)79.126819.3240
genius (not dunce)79.137018.8251
scandalous (not proper)78.927923.2200
f***-the-police (not tattle-tale)78.745329.235
opinionated (not neutral)78.773329.741
hard (not soft)78.528419.690
jock (not nerd)78.419819.0255
entitled (not grateful)78.430126.430
industrial (not domestic)78.37221.498
chosen one (not everyman)78.314228.318
poisonous (not nurturing)78.223819.1114
extravagant (not thrifty)78.126822.145
urban (not rural)78.132023.029
psychopath (not empath)78.022523.229
badass (not weakass)77.969924.627
cold (not warm)77.823519.0240
pointed (not random)77.852421.821
🦇 (not 🐿)77.616220.413
two-faced (not one-faced)77.618229.431
lavish (not frugal)77.621522.9224
outlaw (not sheriff)77.134825.3257
workaholic (not slacker)77.082825.295
spicy (not mild)76.942620.9245
Italian (not Swedish)76.917421.437
😎 (not 🧐)76.830030.827
extraordinary (not mundane)76.748323.1233
impatient (not patient)76.741921.2124
ferocious (not pacifist)76.744921.0218
cosmopolitan (not provincial)76.716023.4273
self-assured (not self-conscious)76.535528.4229
analysis (not common sense)76.523423.721
rock (not rap)76.551321.316
unfixable (not fixable)76.213929.133
narcissistic (not low self esteem)76.237432.730
resolute (not wavering)76.137229.014
interesting (not tiresome)76.048924.1252
hypocritical (not equitable)75.820927.3132
natural-talent (not hard-work)75.46120.140
tense (not relaxed)75.468022.9258
impulsive (not cautious)75.436727.6242
adventurous (not stick-in-the-mud)75.347524.9242
demonic (not angelic)74.928514.5213
alert (not oblivious)74.957527.740
celebrity (not boy/girl-next-door)74.826124.323
fortunate (not unlucky)74.712924.8255
transient (not permanent)74.75325.4113
🙋‍♂️ (not 🙅‍♂️)74.623031.520
🤑 (not 🤠)74.525030.922
artistic (not scientific)74.431923.6254
quarrelsome (not warm)74.441520.1266
playful (not shy)74.464723.5231
active (not slothful)74.490923.2224
traumatized (not flourishing)74.445228.130
pensive (not serene)74.332621.932
gloomy (not sunny)74.238624.029
extreme (not moderate)73.859424.5215
😏 (not 😬)73.832231.124
serious (not playful)73.757823.7249
chic (not cheesy)73.622225.922
fresh (not stinky)73.666529.427
pretentious (not unassuming)73.439426.821
dramatic (not comedic)73.359924.425
cryptic (not straightforward)73.27629.2232
bitter (not sweet)73.235019.2237
instinctual (not reasoned)73.040526.6235
edgy (not politically correct)72.941523.0233
exhibitionist (not bashful)72.939134.719
depressed (not bright)72.821023.9204
queen (not princess)72.855133.132
🥵 (not 🥶)72.725831.432
🧠 (not 💪)72.474929.425
sage (not whippersnapper)72.415222.824
imaginative (not practical)72.424825.9218
mad (not glad)72.243223.814
experimental (not reliable)72.231131.326
diligent (not lazy)72.0127925.8240
chortling (not giggling)72.038326.539
cultured (not rustic)71.944028.814
still (not twitchy)71.717730.634
disarming (not creepy)71.666224.4105
backdoor (not official)71.437527.3231
resistant (not resigned)71.262127.4246
😭 (not 😀)71.222527.413
never cries (not often crying)71.253130.323
feisty (not gracious)71.067823.7252
presidential (not folksy)71.043821.130
remote (not involved)70.94528.9242
judgemental (not accepting)70.945926.3166
freak (not normie)70.941123.228
highbrow (not lowbrow)70.841622.2234
🐷 (not 🐮)70.813926.621
English (not German)70.893830.124
neurotypical (not autistic)70.769926.3243
unemotional (not emotional)70.713526.318
kinky (not vanilla)70.640025.2222
🤐 (not 😜)70.639931.931
confident (not insecure)70.575329.0230
masochistic (not pain-avoidant)70.320532.735
contrarian (not yes-man)70.247125.717
bourgeoisie (not proletariat)70.137724.8211
perverted (not clean)70.027728.329
lost (not enlightened)69.934630.130
conspiracist (not sheeple)69.659826.6159
businesslike (not chivalrous)69.640925.037
traitorous (not loyal)69.519925.5223
frenzied (not sleepy)69.588423.932
smooth (not rough)69.333828.8244
studious (not goof-off)69.388028.026
🤫 (not 🤔)69.38930.924
biased (not impartial)69.262025.8218
cruel (not kind)68.927019.0242
direct (not roundabout)68.978631.2235
tailor (not blacksmith)68.759135.428
fighter (not lover)68.644921.926
knowledgeable (not ignorant)68.591927.238
jealous (not compersive)68.441428.3220
introspective (not not introspective)68.461827.530
interrupting (not attentive)68.242232.037
stoic (not hypochondriac)68.047929.414
chaotic (not orderly)67.953326.9243
sturdy (not flimsy)67.980624.730
metaphorical (not literal)67.715528.2246
minimalist (not pack rat)67.536527.114
formal (not intimate)67.447827.822
overspender (not penny-pincher)67.338123.025
independent (not codependent)67.279634.8265
💔 (not 💝)67.235732.138
bad-cook (not good-cook)67.238928.424
🎨 (not 🏀)67.282429.526
wooden (not plastic)67.074129.228
😈 (not 😇)66.850228.522
punchable (not loveable)66.835326.733
washed (not muddy)66.773131.426
literary (not mathematical)66.558829.0224
sarcastic (not genuine)66.550127.3246
dog person (not cat person)66.546433.537
leisurely (not hurried)66.327726.7250
preppy (not punk rock)65.778229.834
vengeful (not forgiving)65.560924.0241
gamer (not non-gamer)65.533539.323
doer (not thinker)65.474531.936
animalistic (not human)64.722026.5209
strict (not lenient)64.568027.6217
👨‍🚀 (not 🧙)64.540830.923
specialist (not generalist)64.463032.398
👩‍🎤 (not 👩‍🔬)64.465925.833
tactful (not indiscreet)64.473229.126
proactive (not reactive)64.420737.311
angry (not good-humored)64.347723.1200
Roman (not Greek)64.327630.124
neat (not messy)64.287631.7161
nonpolitical (not political)64.034430.9211
refined (not rugged)63.875726.7237
bold (not serious)63.866829.1220
conservative (not liberal)63.834431.433
nihilist (not existentialist)63.617032.7101
centrist (not radical)63.628126.320
🧗 (not 🛌)63.589435.023
French (not Russian)63.564729.525
rude (not respectful)63.346323.8249
exaggerating (not factual)63.364825.723
tardy (not on-time)63.339234.650
brave (not careful)63.287229.4220
oxymoron (not tautology)63.035234.021
plays hard (not works hard)62.937824.8221
inspiring (not cringeworthy)62.977728.8104
utilitarian (not decorative)62.882930.672
dispassionate (not romantic)62.827531.633
spontaneous (not scheduled)62.361831.6249
rigid (not flexible)62.069030.0266
👽 (not 🤡)62.062028.126
thick-skinned (not sensitive)61.968228.6275
pessimistic (not optimistic)61.860630.2233
outsider (not insider)61.662833.2181
patriotic (not unpatriotic)61.6100129.737
💀 (not 🎃)61.268230.830
ivory-tower (not blue-collar)61.161728.6264
📈 (not 📉)60.995635.229
corporate (not freelance)60.952235.132
jealous (not opinionated)60.518436.013
🥴 (not 🥳)60.372935.027
🐴 (not 🦄)60.181834.841
head@clouds (not down2earth)59.862630.7221
musical (not off-key)59.851131.027
stingy (not generous)59.851827.740
sporty (not bookish)59.459023.6229
deranged (not reasonable)59.356926.416
monotone (not expressive)59.244931.739
circular (not linear)59.149735.329
fearmongering (not reassuring)59.055932.022
villainous (not heroic)58.937220.0237
realistic (not fantastical)58.990435.721
picky (not always down)58.982936.618
reclusive (not social)58.863736.024
egalitarian (not racist)58.7154723.818
astonishing (not methodical)58.650933.2248
insulting (not complimentary)58.666626.8106
ludicrous (not sensible)58.557127.4230
quiet (not loud)58.471229.7241
🐐 (not 🦒)58.499437.130
basic (not hipster)58.392628.6239
interested (not bored)58.3129035.929
😊 (not 🤣)58.0103031.421
weird (not normal)57.997726.9252
🚴 (not 🏋️‍♂️)57.9123634.411
self-disciplined (not disorganized)57.8127233.1238
soulless (not soulful)57.835529.1107
subjective (not objective)57.862232.489
ranged (not melee)57.775832.732
prestigious (not disreputable)57.5108730.2241
concise (not long-winded)57.472937.014
flamboyant (not modest)57.273031.0246
empirical (not theoretical)57.277631.9206
deep (not shallow)57.2110532.062
🙃 (not 🥰)57.169730.620
valedictorian (not drop out)57.0115332.724
stuck-in-the-past (not forward-thinking)56.960525.322
winter (not summer)56.878536.518
intellectual (not physical)56.7113426.2244
protagonist (not antagonist)56.7135133.238
claustrophobic (not spelunker)56.643130.028
focused on the present (not focused on the future)56.576533.7252
vibrant (not geriatric)56.5124331.336
tight (not loose)56.5116232.428
luddite (not technophile)56.276126.0225
unorthodox (not traditional)56.296132.478
realist (not idealist)55.787231.393
🐘 (not 🐀)55.777632.128
low-tech (not high-tech)55.683429.3236
🐩 (not 🐒)55.690528.418
dry (not moist)55.679228.539
juvenile (not mature)55.576330.5103
goth (not flower child)55.558928.433
rational (not whimsical)55.4104931.1217
fast-talking (not slow-talking)55.4113831.634
high standards (not desperate)55.4109735.734
indie (not pop)55.3117624.812
deliberate (not spontaneous)55.2113334.0236
old (not young)55.166517.5240
thick (not thin)55.161324.9169
no-nonsense (not dramatic)54.979131.595
classical (not avant-garde)54.899033.097
statist (not anarchist)54.889128.624
🏌 (not 🤺)54.832929.523
legit (not scrub)54.8146629.323
poetic (not factual)54.869730.745
genocidal (not not genocidal)54.844536.624
explorer (not builder)54.792033.9266
crazy (not sane)54.788426.126
concrete (not abstract)54.7106832.915
treasure (not trash)54.6154129.445
🤖 (not 👻)54.676330.018
obsessed (not aloof)54.5129035.0243
precise (not vague)54.4126232.2170
varied (not repetitive)54.354633.8106
modern (not historical)54.2101331.7167
close-minded (not open-minded)54.163428.0246
'right-brained' (not 'left-brained')54.047830.4181
extrovert (not introvert)53.9104731.4215
logical (not emotional)53.580033.5205
🌟 (not 💩)53.4146933.640
western (not eastern)53.3145537.727
curious (not apathetic)53.1145632.2235
civilized (not barbaric)53.0132326.7226
enslaved (not emancipated)52.942832.3237
tasteful (not lewd)52.8130025.9240
child free (not pronatalist)52.7128930.8197
variable (not consistent)52.765334.027
philosophical (not real)52.651130.0175
OCD (not ADHD)52.6119831.719
air (not earth)52.453036.527
healthy (not sickly)52.1146128.8267
calm (not anxious)52.074230.2226
deep (not epic)52.090929.124
arcane (not mainstream)51.6114431.8253
hoarder (not unprepared)51.6123927.0216
triggered (not trolling)51.6138639.430
regular (not zany)51.581128.531
multicolored (not monochrome)51.493533.596
quirky (not predictable)51.2104331.528
👟 (not 🥾)51.099427.020
chill (not offended)51.080431.642
subdued (not exuberant)51.078130.927
👨‍🔧 (not 👨‍⚕️)50.198130.328
foolish (not wise)50.282627.6231
purple (not orange)50.899732.4175
humorless (not funny)50.879926.5258
vintage (not trendy)50.7146034.919
profound (not ironic)50.795231.923

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Don Draper based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Chuck Bass (0.854)
  2. General Kirigan (0.782)
  3. Berlin (0.773)
  4. Harvey Specter (0.771)
  5. Cersei Lannister (0.77)
  6. Christian Grey (0.769)
  7. Lady Macbeth (0.765)
  8. Rhett Butler (0.761)
  9. James Bond (0.76)
  10. Man in Black (0.755)
  1. Jerry Gergich (-0.658)
  2. Leopold 'Butters' Stotch (-0.625)
  3. Chip Dove (-0.579)
  4. Milhouse Van Houten (-0.574)
  5. Steve Brady (-0.566)
  6. Denny Brosh (-0.56)
  7. Flounder (-0.557)
  8. Glenn Sturgis (-0.554)
  9. William Mason (-0.552)
  10. Touta Matsuda (-0.55)

Personality types

Users who took the quiz were asked to self-identify their Myers-Briggs and Enneagram types. We can look at the average match scores of these different groups of users with Don Draper to see what personality types people who describe themselves in ways similar to the way Don Draper is described identify as.

Myers-Briggs Self-type Average match score with character Number of users


  Updated: 02 December 2022
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