Open-Source Psychometrics Project
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Bert Cooper Personality Statistics

Bert Cooper is a character from Mad Men. This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. People who take the quiz are asked if they would also be willing to volunteer to rate characters that they know. The ratings are made on a 100 point scale between two adjectives and then all averaged together into a composite. Because of the "law of large numbers" (a.k.a. wisdom of the crowds) this profile is very reliable. If you take one persons opinion of what a character is like and compare it to the opinion of another person about what that character is like, they could be very different. But if you compare the opinions of two groups, the difference gets smaller and smaller the larger the groups.

The table shows the average rating the character received for each trait in the survey. Because the questions are bipolar adjective pairs, they are reversible (i.e. a score of 25 on short<--->tall is the same as a score of 75 on tall<--->short). On this page, traits that had an average score below the midpoint have been reversed so they can be listed in order of most to least extreme for that character. The table also shows this character's relative rank on that trait compared to all other characters in the database. The standard deviation of ratings is shown, the basic idea here is that if the standard deviation is higher then that means there is less agreement between raters on that trait (the less agreement, the larger the sample size needed to get a reliable estimate). The number of raters is how many different individuals submitted a rating for that trait with this character; each rater rated only a random subset of traits for each character when they were surveyed.

TraitAverage ratingRankRating standard deviationNumber of raters
rich (not poor)94.8477.3229
privileged (not oppressed)93.44316.630
old (not young)91.51613.9230
master (not apprentice)89.110512.2110
🎩 (not 🧢)87.6769.422
ivory-tower (not blue-collar)86.55719.1222
highbrow (not lowbrow)84.24217.6233
persistent (not quitter)83.854512.014
low-tech (not high-tech)83.05018.2217
intellectual (not physical)82.921619.3217
bourgeoisie (not proletariat)82.28523.6200
fortunate (not unlucky)82.12017.7199
libertarian (not socialist)82.01720.2168
neat (not messy)82.019122.4174
confident (not insecure)81.425119.7233
refined (not rugged)81.314520.6216
self-assured (not self-conscious)80.718920.8185
driven (not unambitious)80.755117.6199
tailor (not blacksmith)80.511127.324
eloquent (not unpolished)80.323321.3252
leisurely (not hurried)80.24818.6191
bookish (not sporty)79.930020.0212
resolute (not wavering)79.615924.210
prestigious (not disreputable)79.317520.5217
short (not tall)79.210219.7225
valedictorian (not drop out)78.934722.413
work-first (not family-first)78.621219.9241
high IQ (not low IQ)78.252320.5224
captain (not first-mate)78.224924.4219
manicured (not scruffy)78.142124.1237
sage (not whippersnapper)77.86321.120
civilized (not barbaric)77.734223.5221
historical (not modern)77.013324.8165
narcissistic (not low self esteem)76.827220.039
luddite (not technophile)76.67221.5227
exuberant (not subdued)76.022822.420
bold (not shy)75.768820.1228
worldly (not innocent)75.738519.4210
self-disciplined (not disorganized)75.752825.5206
stylish (not slovenly)75.631923.5220
emancipated (not enslaved)75.224926.3203
weird (not normal)75.028119.9229
urban (not rural)75.031420.116
wise (not foolish)74.924821.8218
playful (not shy)74.942619.7197
slow-talking (not fast-talking)74.76923.828
romantic (not dispassionate)74.635822.425
zany (not regular)74.126925.820
conservative (not liberal)74.111922.716
pretentious (not unassuming)74.126432.911
dominant (not submissive)74.049822.8209
literary (not mathematical)74.017922.9208
abstract (not concrete)74.012127.813
nerd (not jock)73.937723.5211
trolling (not triggered)73.96821.932
sleepy (not frenzied)73.81221.926
flamboyant (not modest)73.625925.1227
mighty (not puny)73.545020.9196
patriotic (not unpatriotic)73.531617.98
enlightened (not lost)73.314827.329
preppy (not punk rock)73.235528.023
metaphorical (not literal)73.05226.0219
competent (not incompetent)72.764723.8196
thick (not thin)72.517419.0168
independent (not codependent)72.539727.5201
decisive (not hesitant)72.248923.6215
gendered (not androgynous)72.275527.6101
philosophical (not real)72.26025.4137
arcane (not mainstream)72.120927.9209
calm (not anxious)71.414027.1201
industrial (not domestic)71.216728.671
resourceful (not helpless)71.173524.491
remote (not involved)71.03324.5189
introspective (not not introspective)70.929828.120
knowledgeable (not ignorant)70.853229.635
🧐 (not 😎)70.721128.413
🧠 (not 💪)70.751219.113
corporate (not freelance)70.721733.722
legit (not scrub)70.656422.014
proper (not scandalous)70.528726.8187
slow (not fast)70.47122.2195
sheriff (not outlaw)70.229325.6227
🦄 (not 🐴)70.220829.015
loyal (not traitorous)70.173925.2197
orderly (not chaotic)69.837627.5223
alpha (not beta)69.852325.3202
child free (not pronatalist)69.736127.3147
cosmopolitan (not provincial)69.723331.1221
🐐 (not 🦒)69.621126.713
permanent (not transient)69.523327.287
flourishing (not traumatized)69.49229.218
rhythmic (not stuttering)69.453524.230
tactful (not indiscreet)69.336027.913
perceptive (not unobservant)69.374530.933
hoarder (not unprepared)69.324820.3181
🤔 (not 🤫)69.221930.611
👨‍⚕️ (not 👨‍🔧)69.133821.516
believable (not poorly-written)69.174524.933
mature (not juvenile)69.140729.471
treasure (not trash)69.171128.633
🥴 (not 🥳)69.024332.36
bossy (not meek)68.761623.8203
respectful (not rude)68.542125.4219
cautious (not impulsive)68.331126.1210
confidential (not gossiping)68.156027.9228
ranged (not melee)68.017127.515
important (not irrelevant)67.977824.923
sturdy (not flimsy)67.956230.634
pro (not noob)67.866526.816
armoured (not vulnerable)67.748427.3169
deliberate (not spontaneous)67.655529.6198
reclusive (not social)67.626327.821
relaxed (not tense)67.310126.3209
formal (not intimate)67.332130.828
charismatic (not uninspiring)67.269427.3227
morning lark (not night owl)67.218727.0120
lavish (not frugal)67.130728.6203
pain-avoidant (not masochistic)67.115323.420
chill (not offended)66.819326.528
bright (not depressed)66.732524.8189
logical (not emotional)66.527325.7208
compersive (not jealous)66.527123.0176
good-humored (not angry)66.541322.9208
genius (not dunce)66.356722.4221
multicolored (not monochrome)66.327931.181
👩‍🎤 (not 👩‍🔬)66.338322.518
self-improving (not self-destructive)66.325623.923
official (not backdoor)66.226828.1192
diligent (not lazy)65.796425.6208
unfixable (not fixable)65.721827.718
🐩 (not 🐒)65.638033.013
extraordinary (not mundane)65.661426.0232
individualist (not communal)65.245130.676
😀 (not 😭)65.231026.616
authoritarian (not democratic)65.133528.8202
builder (not explorer)65.130528.2232
metrosexual (not macho)65.146932.132
assertive (not passive)65.072026.4204
smooth (not rough)64.933424.8226
optimistic (not pessimistic)64.936625.6207
consistent (not variable)64.744131.627
orange (not purple)64.326329.3163
conspiracist (not sheeple)64.353627.8130
soulful (not soulless)64.176129.493
masculine (not feminine)64.059523.8233
happy (not sad)63.924823.5219
tasteful (not lewd)63.558026.5192
existentialist (not nihilist)63.541628.168
French (not Russian)63.543629.319
artistic (not scientific)63.439327.1235
political (not nonpolitical)63.446030.0191
kind (not cruel)63.472222.6213
interesting (not tiresome)63.468628.1216
insider (not outsider)63.325430.8119
👻 (not 🤖)63.334724.815
funny (not humorless)63.251126.4212
cheery (not sorrowful)63.131425.9197
sickly (not healthy)63.116022.5203
devout (not heathen)63.042127.6182
poetic (not factual)62.928925.731
forgiving (not vengeful)62.544224.9206
📈 (not 📉)62.456030.914
thick-skinned (not sensitive)62.346427.0226
aloof (not obsessed)62.27626.6221
chortling (not giggling)62.257132.938
curious (not apathetic)62.169528.7192
rigid (not flexible)62.046727.7206
glad (not mad)62.032430.012
open to new experinces (not uncreative)61.874930.1209
slugabed (not go-getter)61.87320.89
🚴 (not 🏋️‍♂️)61.772532.118
chaste (not lustful)61.631728.1190
coordinated (not clumsy)61.671827.6220
musical (not off-key)61.631331.127
💝 (not 💔)61.542032.013
charming (not trusting)61.349125.1205
secretive (not open-book)61.263630.218
nurturing (not poisonous)61.061424.492
deep (not shallow)61.059529.444
charming (not awkward)60.963727.0228
repulsive (not attractive)60.921024.4212
city-slicker (not country-bumpkin)60.973233.416
ugly (not beautiful)60.816126.776
spiritual (not skeptical)60.719730.6213
reasonable (not deranged)60.656024.917
efficient (not overprepared)60.570727.327
careful (not brave)60.425225.4216
competitive (not cooperative)60.267230.8223
straight (not queer)60.291827.592
biased (not impartial)60.076827.2218
reasoned (not instinctual)59.933929.9216
English (not German)59.997132.129
equitable (not hypocritical)59.651528.2112
sexist (not feminist)59.530632.015
scholarly (not crafty)59.435528.8217
dorky (not cool)59.443128.216
direct (not roundabout)59.376630.0219
edgy (not politically correct)59.259326.6199
vain (not demure)59.252527.5209
whimsical (not rational)59.138630.4240
works hard (not plays hard)59.174227.3208
genuine (not sarcastic)59.151728.2221
🙋‍♂️ (not 🙅‍♂️)59.056230.711
human (not animalistic)58.980728.9181
theist (not atheist)58.933926.963
loveable (not punchable)58.964837.923
geriatric (not vibrant)58.821432.117
reliable (not experimental)58.857328.122
f***-the-police (not tattle-tale)58.866527.523
💃 (not 🧕)58.766128.824
cryptic (not straightforward)58.619932.5227
😇 (not 😈)58.553324.914
🧙 (not 👨‍🚀)58.549634.116
linear (not circular)58.541036.417
presidential (not folksy)58.555529.537
arrogant (not humble)58.162326.5195
cannibal (not vegan)58.048633.026
scheduled (not spontaneous)57.966432.4198
workaholic (not slacker)57.991328.488
🐘 (not 🐀)57.947030.710
kinky (not vanilla)57.852228.2209
🛌 (not 🧗)57.830731.319
goof-off (not studious)57.634628.514
penny-pincher (not overspender)57.558425.223
slothful (not active)57.412327.2180
decorative (not utilitarian)57.430430.588
statist (not anarchist)57.453031.025
methodical (not astonishing)57.366229.2186
mysterious (not unambiguous)57.344631.1224
🐿 (not 🦇)57.359533.112
tight (not loose)57.377430.521
sweet (not bitter)57.253725.3220
🤐 (not 😜)57.253723.012
resistant (not resigned)57.193728.0215
heroic (not villainous)57.086123.7211
no-nonsense (not dramatic)57.048531.8109
guarded (not open)56.688227.9201
deviant (not average)56.568627.2135
stinky (not fresh)56.529230.927
🐷 (not 🐮)56.431832.834
complicated (not simple)55.978831.8212
repetitive (not varied)55.967931.094
sunny (not gloomy)55.747328.526
feisty (not gracious)55.685827.2233
head@clouds (not down2earth)55.548932.8198
stable (not moody)55.432329.1226
selfish (not altruistic)55.450426.8204
🤣 (not 😊)55.341528.015
minimalist (not pack rat)55.259030.814
extrovert (not introvert)55.069630.1229
disarming (not creepy)55.088226.7102
warm (not quarrelsome)54.851525.7214
honorable (not cunning)54.767728.1224
pacifist (not ferocious)54.541729.7202
complimentary (not insulting)54.562624.975
traditional (not unorthodox)54.451235.178
strict (not lenient)54.367427.2210
monastic (not hedonist)54.339431.620
objective (not subjective)54.247529.679
joyful (not miserable)54.143126.212
quiet (not loud)54.053529.8253
wholesome (not salacious)54.067734.316
💩 (not 🌟)54.028931.921
spelunker (not claustrophobic)53.976027.721
Swedish (not Italian)53.851230.418
creative (not conventional)53.765331.9206
angelic (not demonic)53.770225.1199
hard (not soft)53.769926.669
sensible (not ludicrous)53.570928.4240
🤺 (not 🏌)53.596231.615
spicy (not mild)53.478728.2224
suspicious (not awkward)53.382526.7227
egalitarian (not racist)53.3105024.815
imaginative (not practical)53.240532.3219
Roman (not Greek)53.257136.121
hunter (not gatherer)53.266133.524
eastern (not western)53.023633.426
patient (not impatient)52.942931.788
🥰 (not 🙃)52.961428.924
precise (not vague)52.785730.3144
specialist (not generalist)52.680231.474
moist (not dry)52.659229.632
private (not gregarious)52.578230.4231
alert (not oblivious)52.583925.717
theoretical (not empirical)52.237831.0207
warm (not cold)52.068427.0206
🤠 (not 🤑)52.076434.812
hard (not soft)51.972326.4193
rebellious (not obedient)51.980030.2231
pure (not debased)51.867226.4194
bold (not serious)51.770530.4199
playful (not serious)51.650029.0210
accepting (not judgemental)51.658530.0138
chatty (not reserved)51.566130.2247
stick-in-the-mud (not adventurous)51.450527.8219
👽 (not 🤡)51.471129.113
suspicious (not trusting)51.374828.5187
moderate (not extreme)51.344531.0196
inspiring (not cringeworthy)51.377128.080
focused on the present (not focused on the future)51.268829.1206
tame (not wild)51.250329.3197
street-smart (not sheltered)51.282429.8191
idealist (not realist)51.260132.391
mischievous (not well behaved)51.077828.9209
basic (not hipster)51.086033.5213
avant-garde (not classical)50.154833.184
sane (not crazy)50.163029.314
sober (not indulgent)50.261128.8214
👟 (not 🥾)50.865832.714
expressive (not stoic)50.378030.3213
neurotypical (not autistic)50.3111228.6210
'left-brained' (not 'right-brained')50.466531.2148
close-minded (not open-minded)50.449831.8256
😏 (not 😬)50.475335.114
lighthearted (not intense)50.640030.328

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Bert Cooper based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Albus Dumbledore (0.647)
  2. John Hammond (0.64)
  3. Josiah Bartlet (0.623)
  4. Robert Ford (0.606)
  5. Olenna Tyrell (0.599)
  1. Theon Greyjoy (-0.454)
  2. Lincoln 'L.J.' Burrows, Jr. (-0.444)
  3. Nick Sobotka (-0.429)
  4. A.J. Soprano (-0.426)
  5. James Hurley (-0.422)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.

  1. Enneagram: Type 1 (r = 0.32)
  2. Jungian/Myers-Briggs: ISTJ (r = 0.3)
  3. Jungian/Myers-Briggs: ISFJ (r = 0.27)
  4. Enneagram: Type 6 (r = 0.27)
  5. Enneagram: Type 3 (r = 0.17)
  6. Jungian/Myers-Briggs: INTJ (r = 0.15)
  7. Enneagram: Type 5 (r = 0.15)
  8. Enneagram: Type 2 (r = 0.14)
  9. Jungian/Myers-Briggs: ESTJ (r = 0.12)
  10. Jungian/Myers-Briggs: INFJ (r = 0.11)
  11. Enneagram: Type 9 (r = 0.08)
  12. Jungian/Myers-Briggs: ESFJ (r = 0.07)
  13. Enneagram: Type 4 (r = 0.02)
  14. Enneagram: Type 8 (r = -0.02)
  15. Jungian/Myers-Briggs: ENTJ (r = -0.06)
  16. Jungian/Myers-Briggs: ENFJ (r = -0.1)
  17. Jungian/Myers-Briggs: ISFP (r = -0.17)
  18. Enneagram: Type 7 (r = -0.18)
  19. Jungian/Myers-Briggs: ISTP (r = -0.21)
  20. Jungian/Myers-Briggs: INFP (r = -0.23)
  21. Jungian/Myers-Briggs: INTP (r = -0.25)
  22. Jungian/Myers-Briggs: ESFP (r = -0.33)
  23. Jungian/Myers-Briggs: ENFP (r = -0.36)
  24. Jungian/Myers-Briggs: ESTP (r = -0.37)
  25. Jungian/Myers-Briggs: ENTP (r = -0.43)


  Updated: 20 September 2020
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