Open-Source Psychometrics Project
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Joan Holloway Personality Statistics

Joan Holloway is a character from Mad Men. This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. People who take the quiz are asked if they would also be willing to volunteer to rate characters that they know. The ratings are made on a 100 point scale between two adjectives and then all averaged together into a composite. Because of the "law of large numbers" (a.k.a. wisdom of the crowds) this profile is very reliable. If you take one persons opinion of what a character is like and compare it to the opinion of another person about what that character is like, they could be very different. But if you compare the opinions of two groups, the difference gets smaller and smaller the larger the groups.

The table shows the average rating the character received for each trait in the survey. Because the questions are bipolar adjective pairs, they are reversible (i.e. a score of 25 on short<--->tall is the same as a score of 75 on tall<--->short). On this page, traits that had an average score below the midpoint have been reversed so they can be listed in order of most to least extreme for that character. The table also shows this character's relative rank on that trait compared to all other characters in the database. The standard deviation of ratings is shown, the basic idea here is that if the standard deviation is higher then that means there is less agreement between raters on that trait (the less agreement, the larger the sample size needed to get a reliable estimate). The number of raters is how many different individuals submitted a rating for that trait with this character; each rater rated only a random subset of traits for each character when they were surveyed.

TraitAverage ratingRankRating standard deviationNumber of raters
pro (not noob)95.6147.511
stylish (not slovenly)95.257.6251
manicured (not scruffy)95.22110.1267
competent (not incompetent)93.74711.0237
charming (not awkward)93.5710.2254
beautiful (not ugly)93.4449.9108
attractive (not repulsive)93.31511.6232
bold (not shy)93.0938.8261
gendered (not androgynous)92.92317.5106
cool (not dorky)92.9109.722
knowledgeable (not ignorant)92.8409.629
coordinated (not clumsy)91.55611.6240
perceptive (not unobservant)91.48215.025
feminine (not masculine)91.15913.2241
🌟 (not 💩)90.94810.919
charismatic (not uninspiring)90.54816.0251
diligent (not lazy)90.419711.5273
persistent (not quitter)90.322712.818
mighty (not puny)89.54514.4241
street-smart (not sheltered)89.47111.7256
feminist (not sexist)89.37418.610
fresh (not stinky)89.33014.633
self-disciplined (not disorganized)89.014812.9235
spicy (not mild)88.85810.9250
alpha (not beta)88.712213.2248
urban (not rural)88.53517.833
driven (not unambitious)88.224714.9227
resourceful (not helpless)88.216717.388
believable (not poorly-written)87.8288.719
cosmopolitan (not provincial)87.71616.5238
🦄 (not 🐴)87.43511.315
extraordinary (not mundane)86.99414.7250
vibrant (not geriatric)86.77914.739
interesting (not tiresome)86.55715.5230
master (not apprentice)86.516417.4136
playful (not shy)86.414813.7231
alert (not oblivious)86.48718.414
high IQ (not low IQ)86.326613.3268
go-getter (not slugabed)86.315914.119
🙋‍♂️ (not 🙅‍♂️)86.32419.215
eloquent (not unpolished)86.010616.0250
bossy (not meek)85.819513.1267
assertive (not passive)85.717814.3245
🤑 (not 🤠)85.6558.511
loveable (not punchable)85.67719.728
rhythmic (not stuttering)85.47819.527
workaholic (not slacker)85.128315.086
worldly (not innocent)85.112716.3256
decisive (not hesitant)84.914914.1240
independent (not codependent)84.113920.1277
💃 (not 🧕)84.013117.324
treasure (not trash)83.921920.642
confident (not insecure)83.917117.7220
healthy (not sickly)83.716315.4256
active (not slothful)83.727415.8199
🐩 (not 🐒)83.68921.913
neurotypical (not autistic)83.63616.7207
disarming (not creepy)83.35716.0111
important (not irrelevant)83.031320.229
😏 (not 😬)82.75320.823
inspiring (not cringeworthy)82.67417.2115
legit (not scrub)82.617421.626
genius (not dunce)82.219115.1278
ferocious (not pacifist)82.220117.0235
neat (not messy)81.919219.9212
🤺 (not 🏌)81.919719.716
refined (not rugged)81.813722.1264
complicated (not simple)81.617618.7250
charming (not trusting)81.37921.1219
real (not philosophical)81.26318.1179
presidential (not folksy)81.211223.430
city-slicker (not country-bumpkin)81.225322.217
suspicious (not awkward)81.015413.9240
exuberant (not subdued)81.013819.121
fast (not slow)80.817817.2232
intense (not lighthearted)80.82719.326
extrovert (not introvert)80.419621.5231
direct (not roundabout)80.321521.8251
resolute (not wavering)80.114919.618
flamboyant (not modest)80.015018.7255
dominant (not submissive)80.037120.0269
sturdy (not flimsy)80.024820.732
👟 (not 🥾)79.96026.87
civilized (not barbaric)79.828320.9243
wise (not foolish)79.614515.9251
precise (not vague)79.121018.7153
self-assured (not self-conscious)78.823423.3217
thick (not thin)78.710017.1166
tall (not short)78.416918.9239
armoured (not vulnerable)78.121720.0218
open to new experinces (not uncreative)78.029919.4224
tactful (not indiscreet)78.013328.423
bold (not serious)77.917620.1238
🐘 (not 🐀)77.85823.227
efficient (not overprepared)77.88829.831
involved (not remote)77.721523.0258
mature (not juvenile)77.722619.7101
multicolored (not monochrome)77.712028.2108
🎩 (not 🧢)77.625319.016
skeptical (not spiritual)77.530019.5230
lustful (not chaste)77.520318.6263
guarded (not open)77.538019.7238
spelunker (not claustrophobic)77.29518.216
straight (not queer)77.246322.7120
crafty (not scholarly)77.022520.0281
hedonist (not monastic)76.97915.316
📈 (not 📉)76.810021.218
kinky (not vanilla)76.718017.8263
loyal (not traitorous)76.460722.1233
feisty (not gracious)76.335623.5264
brave (not careful)76.026623.5212
thick-skinned (not sensitive)75.814021.6290
😎 (not 🧐)75.620530.220
romantic (not dispassionate)75.633222.732
modern (not historical)75.518423.2169
social (not reclusive)75.423423.329
frenzied (not sleepy)75.235017.125
f***-the-police (not tattle-tale)74.937225.122
down2earth (not head@clouds)74.922125.1228
smooth (not rough)74.813226.0254
👽 (not 🤡)74.611421.417
empirical (not theoretical)74.55821.9228
wild (not tame)74.336620.0237
😊 (not 🤣)74.321818.720
deviant (not average)74.032817.0168
adventurous (not stick-in-the-mud)73.834122.2238
insider (not outsider)73.68126.1162
realist (not idealist)73.516625.1117
French (not Russian)73.316327.035
highbrow (not lowbrow)73.325422.1230
🧠 (not 💪)73.345426.216
permanent (not transient)73.115724.6113
musical (not off-key)73.112527.230
tailor (not blacksmith)72.932926.228
deliberate (not spontaneous)72.842726.2254
🥰 (not 🙃)72.717726.019
consistent (not variable)72.625025.735
suspicious (not trusting)72.633422.3231
resistant (not resigned)72.439124.3284
orderly (not chaotic)72.332924.3250
competitive (not cooperative)72.246525.8229
heroic (not villainous)72.257824.0232
work-first (not family-first)71.733822.8243
orange (not purple)71.713029.9253
reliable (not experimental)71.628330.121
reasonable (not deranged)71.533722.616
metrosexual (not macho)71.428130.233
hunter (not gatherer)71.336829.723
moist (not dry)71.212626.530
mysterious (not unambiguous)71.122524.9235
deep (not shallow)71.133826.440
🤫 (not 🤔)70.93526.817
valedictorian (not drop out)70.853827.323
strict (not lenient)70.634724.0227
secretive (not open-book)70.642225.331
sensible (not ludicrous)70.635224.8254
lavish (not frugal)70.426423.0237
rational (not whimsical)70.338424.0241
captain (not first-mate)70.336431.3255
hard (not soft)70.038120.7250
soulful (not soulless)69.961625.2100
rebellious (not obedient)69.449023.0226
industrial (not domestic)69.421424.183
curious (not apathetic)69.443625.6244
studious (not goof-off)69.259322.210
sane (not crazy)69.024818.521
hoarder (not unprepared)68.926216.9212
calm (not anxious)68.520323.1268
self-improving (not self-destructive)68.422132.134
sage (not whippersnapper)68.419828.029
works hard (not plays hard)68.156425.1238
individualist (not communal)68.138629.388
🦒 (not 🐐)68.13820.116
edgy (not politically correct)67.941923.7231
mischievous (not well behaved)67.950824.7251
hard (not soft)67.942323.699
mad (not glad)67.939419.516
funny (not humorless)67.741823.5260
circular (not linear)67.615729.421
practical (not imaginative)67.546427.6238
pretentious (not unassuming)67.539623.813
bright (not depressed)67.330924.2240
extreme (not moderate)67.154921.8220
tasteful (not lewd)66.948325.9232
no-nonsense (not dramatic)66.927628.7114
ranged (not melee)66.920028.625
straightforward (not cryptic)66.949529.6245
young (not old)66.956219.2258
vain (not demure)66.938123.9236
open-minded (not close-minded)66.939425.9278
🧗 (not 🛌)66.848433.128
atheist (not theist)66.740225.767
😀 (not 😭)66.727425.612
emancipated (not enslaved)66.651025.7235
🥳 (not 🥴)66.417425.78
creative (not conventional)66.239225.7256
loud (not quiet)66.246722.9227
conspiracist (not sheeple)66.049921.9163
nurturing (not poisonous)66.051523.8104
👩‍🎤 (not 👩‍🔬)65.938932.617
arrogant (not humble)65.949722.4245
🐮 (not 🐷)65.920528.016
tight (not loose)65.857830.328
jock (not nerd)65.731624.1246
introspective (not not introspective)65.747030.030
tense (not relaxed)65.576025.7217
narcissistic (not low self esteem)65.549226.730
sheriff (not outlaw)65.338028.5247
sunny (not gloomy)65.133421.629
scandalous (not proper)64.941927.7230
vengeful (not forgiving)64.844224.2255
judgemental (not accepting)64.842529.3170
authoritarian (not democratic)64.734126.1255
focused on the future (not focused on the present)64.321027.1233
egalitarian (not racist)64.391325.412
indulgent (not sober)64.243825.4235
salacious (not wholesome)64.234728.39
scheduled (not spontaneous)64.155928.1223
prestigious (not disreputable)63.656925.8220
😈 (not 😇)63.639830.316
normal (not weird)63.327424.6229
decorative (not utilitarian)63.321228.679
corporate (not freelance)63.232330.831
statist (not anarchist)62.939629.717
factual (not poetic)62.646629.525
libertarian (not socialist)62.530725.2206
giggling (not chortling)62.521428.923
night owl (not morning lark)62.455630.0160
cunning (not honorable)62.336428.7250
debased (not pure)62.042322.0248
unorthodox (not traditional)62.050627.996
liberal (not conservative)62.057227.920
🦇 (not 🐿)62.035331.420
builder (not explorer)61.738929.8252
cautious (not impulsive)61.445826.4243
biased (not impartial)61.372125.7228
logical (not emotional)61.236525.6245
heathen (not devout)61.133525.1239
bourgeoisie (not proletariat)60.943127.8248
enlightened (not lost)60.936832.623
oppressed (not privileged)60.826828.144
fixable (not unfixable)60.654731.034
high-tech (not low-tech)60.344324.9225
chatty (not reserved)60.252729.1212
flourishing (not traumatized)60.124026.927
equitable (not hypocritical)60.050827.6117
literal (not metaphorical)59.961027.1242
kind (not cruel)59.381921.7273
varied (not repetitive)59.122227.099
cannibal (not vegan)59.147027.628
sad (not happy)58.963621.4249
patriotic (not unpatriotic)58.780722.712
👨‍⚕️ (not 👨‍🔧)58.654932.912
sarcastic (not genuine)58.547928.5253
concrete (not abstract)58.359729.223
technophile (not luddite)58.241625.9194
masochistic (not pain-avoidant)58.244727.340
👨‍🚀 (not 🧙)57.942637.912
rich (not poor)57.467223.2248
punk rock (not preppy)57.443136.530
quarrelsome (not warm)57.361625.6241
minimalist (not pack rat)57.153922.116
human (not animalistic)57.084327.7220
overspender (not penny-pincher)57.043028.931
respectful (not rude)56.766124.2269
fast-talking (not slow-talking)56.671929.729
artistic (not scientific)56.451925.9224
intimate (not formal)56.451626.326
Italian (not Swedish)56.358433.633
😜 (not 🤐)55.851730.018
political (not nonpolitical)55.663331.0216
existentialist (not nihilist)55.472126.977
English (not German)54.8107633.125
ivory-tower (not blue-collar)54.756326.3224
backdoor (not official)54.762130.4235
Greek (not Roman)54.444334.023
offended (not chill)54.470430.536
avant-garde (not classical)54.244731.493
cold (not warm)54.153126.3217
joyful (not miserable)54.143124.417
mainstream (not arcane)53.844629.3242
confidential (not gossiping)53.880632.6286
private (not gregarious)53.675930.6241
bitter (not sweet)53.661723.3256
impatient (not patient)53.677030.7105
sporty (not bookish)53.545625.5203
hipster (not basic)53.438127.6244
🤖 (not 👻)53.253529.119
instinctual (not reasoned)53.069931.5218
mathematical (not literary)53.045428.5204
cheery (not sorrowful)52.947024.1223
stable (not moody)52.936828.2275
jealous (not compersive)52.961127.7211
💝 (not 💔)52.663037.530
🏋️‍♂️ (not 🚴)52.535128.410
fortunate (not unlucky)52.456925.6262
demonic (not angelic)52.352622.8253
expressive (not stoic)52.274031.2234
complimentary (not insulting)52.167729.085
objective (not subjective)52.054930.383
pronatalist (not child free)51.938328.5221
selfish (not altruistic)51.657525.6226
serious (not playful)51.577625.6254
hurried (not leisurely)51.574626.8240
astonishing (not methodical)51.446332.3231
good-humored (not angry)51.470026.0219
flexible (not rigid)51.253527.8257
'right-brained' (not 'left-brained')51.257828.1157
obsessed (not aloof)51.195928.0207
generalist (not specialist)51.142131.7103
eastern (not western)51.028534.722
trolling (not triggered)51.040732.029
physical (not intellectual)50.147328.9245
regular (not zany)50.354732.416
pessimistic (not optimistic)50.466526.7252

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Joan Holloway based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Donna Paulsen (0.843)
  2. Margaery Tyrell (0.835)
  3. Olivia Pope (0.825)
  4. Maeve Millay (0.817)
  5. Angelica Schuyler (0.816)
  1. Mike McLintock (-0.607)
  2. Stuart Bloom (-0.607)
  3. Nelson Bighetti (-0.554)
  4. Buster Bluth (-0.535)
  5. Sam Healy (-0.529)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.

  1. Jungian/Myers-Briggs: ESTJ (r = 0.65)
  2. Jungian/Myers-Briggs: ENTJ (r = 0.64)
  3. Jungian/Myers-Briggs: ESTP (r = 0.38)
  4. Jungian/Myers-Briggs: ESFJ (r = 0.35)
  5. Enneagram: Type 8 (r = 0.35)
  6. Jungian/Myers-Briggs: ENFJ (r = 0.34)
  7. Enneagram: Type 3 (r = 0.31)
  8. Jungian/Myers-Briggs: ENTP (r = 0.3)
  9. Enneagram: Type 1 (r = 0.22)
  10. Jungian/Myers-Briggs: ESFP (r = 0.14)
  11. Jungian/Myers-Briggs: ENFP (r = 0.08)
  12. Jungian/Myers-Briggs: INTJ (r = 0.07)
  13. Jungian/Myers-Briggs: ISTJ (r = 0.06)
  14. Enneagram: Type 5 (r = 0.04)
  15. Enneagram: Type 6 (r = 0.04)
  16. Enneagram: Type 7 (r = 0.01)
  17. Enneagram: Type 2 (r = -0.01)
  18. Enneagram: Type 4 (r = -0.08)
  19. Jungian/Myers-Briggs: ISFJ (r = -0.14)
  20. Jungian/Myers-Briggs: INFJ (r = -0.19)
  21. Enneagram: Type 9 (r = -0.2)
  22. Jungian/Myers-Briggs: ISTP (r = -0.25)
  23. Jungian/Myers-Briggs: INTP (r = -0.32)
  24. Jungian/Myers-Briggs: ISFP (r = -0.46)
  25. Jungian/Myers-Briggs: INFP (r = -0.48)


  Updated: 20 September 2020
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