Open-Source Psychometrics Project
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Pete Campbell Descriptive Personality Statistics

Reference picture of Pete Campbell

Pete Campbell is a character from Mad Men.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 2,000 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
preppy (not punk rock)93.31211.133
entitled (not grateful)93.14313.229
arrogant (not humble)92.6709.9241
punchable (not loveable)92.13310.228
🤑 (not 🤠)91.6156.814
competitive (not cooperative)91.510411.1220
two-faced (not one-faced)91.53014.546
selfish (not altruistic)90.87113.3225
offended (not chill)90.02611.532
privileged (not oppressed)89.411717.626
pretentious (not unassuming)89.03823.528
vain (not demure)88.94211.3248
manicured (not scruffy)88.818114.5252
impatient (not patient)88.68411.491
stingy (not generous)88.55010.928
jealous (not compersive)88.43513.6233
ivory-tower (not blue-collar)88.24419.0221
quarrelsome (not warm)87.512012.6224
tense (not relaxed)87.315813.8252
🐀 (not 🐘)87.31616.425
city-slicker (not country-bumpkin)87.212220.521
opinionated (not neutral)87.128312.726
corporate (not freelance)87.03419.841
driven (not unambitious)86.937517.7248
dorky (not cool)86.64110.820
miserable (not joyful)86.66513.723
judgemental (not accepting)86.315714.5173
businesslike (not chivalrous)86.35317.624
cannibal (not vegan)86.06618.341
receiving (not giving)86.08113.222
machiavellian (not transparent)85.95517.121
anxious (not calm)85.79012.7215
biased (not impartial)85.57315.9246
work-first (not family-first)85.515215.3267
cocky (not timid)85.429516.234
cunning (not honorable)85.39713.6252
moody (not stable)85.318113.5244
poisonous (not nurturing)84.913914.9109
sexist (not feminist)84.88114.329
haunted (not blissful)84.615111.128
vengeful (not forgiving)84.620314.4215
conservative (not liberal)84.65617.933
suspicious (not trusting)84.417817.0224
stubborn (not accommodating)84.232717.633
bitter (not sweet)84.114515.0260
🐷 (not 🐮)83.92320.425
cringeworthy (not inspiring)83.86116.1103
lustful (not chaste)83.711917.7203
exaggerating (not factual)83.714620.114
skeptical (not spiritual)83.617914.6237
debased (not pure)83.513514.1259
tailor (not blacksmith)83.55220.729
money-focused (not love-focused)83.511926.225
juvenile (not mature)83.110915.490
hypocritical (not equitable)83.18718.1116
shallow (not deep)82.95121.038
interrupting (not attentive)82.711522.924
noob (not pro)82.61318.915
salacious (not wholesome)82.413615.224
jealous (not opinionated)82.11718.315
basic (not hipster)82.09721.7241
mad (not glad)81.915616.018
bad-cook (not good-cook)81.87218.332
bourgeoisie (not proletariat)81.711125.8241
🚴 (not 🏋️‍♂️)81.615721.020
unfaithful (not devoted)81.63019.515
mischievous (not well behaved)81.436520.5244
😈 (not 😇)81.421516.629
dramatic (not comedic)81.326421.028
pensive (not serene)81.36515.727
perverted (not clean)81.010817.131
gossiping (not confidential)80.811921.3235
traitorous (not loyal)80.69718.9230
intense (not lighthearted)80.539924.328
princess (not queen)80.54123.922
cruel (not kind)80.413915.0247
weakass (not badass)80.35620.821
paranoid (not naive)80.39319.310
tattle-tale (not f***-the-police)80.28127.836
sheltered (not street-smart)80.18720.2222
feisty (not gracious)79.633617.2196
rude (not respectful)79.516218.7243
guarded (not open)79.449518.3260
demonic (not angelic)79.419314.2228
cold (not warm)79.420718.6202
refined (not rugged)79.324419.9236
sarcastic (not genuine)79.121318.0253
repulsive (not attractive)78.97420.7229
creepy (not disarming)78.87720.396
patriotic (not unpatriotic)78.825120.427
foolish (not wise)78.812116.0236
🙃 (not 🥰)78.716124.130
indulgent (not sober)78.723522.6246
💩 (not 🌟)78.79922.527
libertarian (not socialist)78.63322.4224
twitchy (not still)78.625323.040
authoritarian (not democratic)78.521222.4230
demanding (not unchallenging)78.459424.235
soulless (not soulful)78.313219.490
gloomy (not sunny)78.326117.330
angry (not good-humored)78.214518.5254
crazy (not sane)78.123716.825
rich (not poor)77.845620.0233
deranged (not reasonable)77.620717.428
villainous (not heroic)77.516316.1229
tight (not loose)77.535323.036
fearmongering (not reassuring)77.319716.716
young (not old)77.253219.2241
ambitious (not realistic)77.230825.127
traumatized (not flourishing)77.033218.322
self-destructive (not self-improving)76.925023.330
sensitive (not thick-skinned)76.815723.8244
first-mate (not captain)76.831024.7213
insulting (not complimentary)76.825419.995
urban (not rural)76.839026.920
puny (not mighty)76.75620.0235
😭 (not 😀)76.610815.219
hedonist (not monastic)76.510518.917
jaded (not innocent)76.549324.221
obsessed (not aloof)76.229623.4254
apprentice (not master)76.213221.595
exhibitionist (not bashful)76.225923.721
tiresome (not interesting)75.93822.9222
dramatic (not no-nonsense)75.830924.899
💔 (not 💝)75.819022.826
factual (not poetic)75.826518.527
psychopath (not empath)75.725325.723
persistent (not quitter)75.5129025.617
ignorant (not knowledgeable)75.510124.031
frenzied (not sleepy)75.152521.832
antagonist (not protagonist)75.115321.134
rigid (not flexible)75.027020.5249
individualist (not communal)74.938430.387
ironic (not profound)74.98819.625
sad (not happy)74.732018.9232
racist (not egalitarian)74.77221.020
trash (not treasure)74.710723.437
🐴 (not 🦄)74.730627.728
traditional (not unorthodox)74.621025.599
close-minded (not open-minded)74.618922.1268
go-getter (not slugabed)74.684128.424
washed (not muddy)74.641232.312
🏌 (not 🤺)74.54527.617
ferocious (not pacifist)74.452522.2239
mundane (not extraordinary)74.47222.5235
conventional (not creative)74.220023.9229
chatty (not reserved)74.243621.9229
lost (not enlightened)74.122824.525
triggered (not trolling)74.122429.634
pointed (not random)74.070324.921
fast-talking (not slow-talking)73.941325.235
🎩 (not 🧢)73.945830.114
🧠 (not 💪)73.869222.126
hurried (not leisurely)73.719921.5259
strict (not lenient)73.740422.8209
whippersnapper (not sage)73.712223.720
mainstream (not arcane)73.68126.3207
desperate (not high standards)73.616527.737
political (not nonpolitical)73.534326.3228
🥶 (not 🥵)73.512325.725
nerd (not jock)73.456525.8231
cynical (not gullible)73.251025.515
codependent (not independent)73.119325.3232
literal (not metaphorical)73.023222.4215
🤡 (not 👽)73.013930.718
not introspective (not introspective)72.98929.829
chortling (not giggling)72.934625.734
analysis (not common sense)72.932324.921
deliberate (not spontaneous)72.857025.9223
scrub (not legit)72.88524.628
bold (not shy)72.7111023.6242
scheduled (not spontaneous)72.752825.8233
insecure (not confident)72.613827.4236
serious (not playful)72.561522.6245
overprepared (not efficient)72.54023.032
envious (not prideful)72.52831.524
monochrome (not multicolored)72.426427.796
extrovert (not introvert)72.150424.0220
focused on the future (not focused on the present)71.716127.3244
short (not tall)71.526520.5257
lewd (not tasteful)71.317721.2243
genocidal (not not genocidal)71.319825.527
impulsive (not cautious)71.148426.1247
valedictorian (not drop out)70.977427.225
🤖 (not 👻)70.922230.120
loud (not quiet)70.756622.0228
humorless (not funny)70.722723.5210
formal (not intimate)70.537423.933
reactive (not proactive)70.519527.412
heathen (not devout)70.325325.7253
stick-in-the-mud (not adventurous)70.326625.9221
experimental (not reliable)70.234923.034
overachiever (not underachiever)70.199425.328
methodical (not astonishing)70.047324.6244
unambiguous (not mysterious)69.938327.7237
👨‍⚕️ (not 👨‍🔧)69.944730.119
believable (not poorly-written)69.9109431.425
picky (not always down)69.940430.914
gendered (not androgynous)69.7121629.6100
cultured (not rustic)69.752820.118
enslaved (not emancipated)69.69324.9234
extravagant (not thrifty)69.644328.431
off-key (not musical)69.631429.223
🥴 (not 🥳)69.532928.034
🐐 (not 🦒)69.534427.330
😬 (not 😏)69.522530.837
hypochondriac (not stoic)69.516525.521
fighter (not lover)69.242924.222
repetitive (not varied)69.231624.996
cheesy (not chic)69.143326.315
secretive (not open-book)68.970929.636
charming (not trusting)68.844320.9241
pop (not indie)68.717830.719
classical (not avant-garde)68.642427.2101
beta (not alpha)68.534127.6203
🏀 (not 🎨)68.541427.723
practical (not imaginative)68.466226.1195
regular (not zany)68.420826.332
diligent (not lazy)68.4140226.6211
intellectual (not physical)68.178227.3244
plastic (not wooden)68.113231.839
lavish (not frugal)68.141625.0225
disreputable (not prestigious)67.925026.3217
🐩 (not 🐒)67.949732.518
ugly (not beautiful)67.813123.598
flamboyant (not modest)67.750427.5250
head@clouds (not down2earth)67.741926.9239
unfixable (not fixable)67.727027.433
everyman (not chosen one)67.630924.326
sorrowful (not cheery)67.564222.7244
assertive (not passive)67.593826.8208
hard-work (not natural-talent)67.559727.826
complicated (not simple)67.381627.5203
on-time (not tardy)67.388326.424
predictable (not quirky)67.229228.624
highbrow (not lowbrow)67.058527.7223
thin (not thick)66.958827.4190
workaholic (not slacker)66.8118329.989
dispassionate (not romantic)66.820727.944
resistant (not resigned)66.689527.0249
rock (not rap)66.5122727.125
emotional (not logical)66.457227.8222
straight (not queer)66.3105328.4121
playful (not shy)66.294222.9228
winter (not summer)66.249631.013
crafty (not scholarly)66.070828.9223
neat (not messy)65.982829.2156
scientific (not artistic)65.864622.3212
backdoor (not official)65.856428.5234
cosmopolitan (not provincial)65.646631.0231
distant (not touchy-feely)65.663729.625
side character (not main character)65.660327.622
vintage (not trendy)65.594629.725
stylish (not slovenly)65.482025.2227
👨‍🚀 (not 🧙)65.437628.619
scandalous (not proper)65.462728.0232
empirical (not theoretical)65.332128.7220
flimsy (not sturdy)65.324924.322
deviant (not average)65.075226.4161
concrete (not abstract)65.060126.620
yes-man (not contrarian)64.922535.120
depressed (not bright)64.744223.2192
OCD (not ADHD)64.781434.121
pessimistic (not optimistic)64.651427.9206
real (not philosophical)64.475625.8174
awkward (not charming)64.335726.8245
ludicrous (not sensible)64.342427.1250
bookish (not sporty)64.292826.6203
motivated (not unmotivated)64.2155734.717
dunce (not genius)64.124822.1265
dry (not moist)64.143932.931
🤐 (not 😜)64.059931.932
🧐 (not 😎)63.949534.918
extreme (not moderate)63.788228.5229
uncreative (not open to new experinces)63.622227.4235
claustrophobic (not spelunker)63.523629.129
eloquent (not unpolished)63.489226.2241
industrial (not domestic)63.448829.985
expressive (not stoic)63.379927.2232
fast (not slow)63.3104524.3241
stuttering (not rhythmic)63.223029.734
boy/girl-next-door (not celebrity)63.287832.223
uninspiring (not charismatic)62.913528.9255
mathematical (not literary)62.738227.7233
🤔 (not 🤫)62.760929.419
subjective (not objective)62.635931.688
suspicious (not awkward)62.592231.8226
presidential (not folksy)62.571629.941
centrist (not radical)62.532830.814
nihilist (not existentialist)62.420027.674
Roman (not Greek)62.237530.126
long-winded (not concise)62.141933.113
animalistic (not human)62.027127.4222
overspender (not penny-pincher)62.049530.127
vanilla (not kinky)61.862029.3227
careful (not brave)61.734327.6225
sickly (not healthy)61.629225.6209
bossy (not meek)61.4112329.7240
earth (not air)61.486733.115
statist (not anarchist)61.364531.320
conspiracist (not sheeple)61.194531.3171
geriatric (not vibrant)61.025727.132
rational (not whimsical)60.984029.6211
sexual (not asexual)60.9105836.232
ranged (not melee)60.856625.832
cat person (not dog person)60.864333.124
flirtatious (not prudish)60.778133.918
👩‍🔬 (not 👩‍🎤)60.665629.839
stuck-in-the-past (not forward-thinking)60.648630.226
Pepsi (not Coke)60.526237.941
💀 (not 🎃)60.471232.521
fortunate (not unlucky)60.252828.9257
mild (not spicy)60.145330.8258
atheist (not theist)60.189530.377
involved (not remote)60.0122830.8211
high IQ (not low IQ)60.0147523.2249
often crying (not never cries)59.858030.114
linear (not circular)59.754236.330
instinctual (not reasoned)59.685228.4245
active (not slothful)59.6150628.4245
emotional (not unemotional)59.3120334.622
builder (not explorer)59.263928.8216
hunter (not gatherer)59.286931.136
weird (not normal)58.894528.4229
social (not reclusive)58.883627.727
worldly (not innocent)58.6119027.3205
orange (not purple)58.662629.2153
night owl (not morning lark)58.696228.4157
🐿 (not 🦇)58.689432.322
precise (not vague)58.5112228.7144
exuberant (not subdued)58.591731.420
stinky (not fresh)58.441730.523
gamer (not non-gamer)58.449635.128
self-disciplined (not disorganized)58.3125930.3254
metrosexual (not macho)58.398032.828
doer (not thinker)58.3105931.344
self-conscious (not self-assured)58.135933.5206
English (not German)58.0158236.330
goth (not flower child)57.952528.427
expressive (not monotone)57.7104332.324
clumsy (not coordinated)57.649526.2226
🙅‍♂️ (not 🙋‍♂️)57.556933.728
high-tech (not low-tech)57.477226.5191
Swedish (not Italian)57.464433.425
dominant (not submissive)57.3116428.4246
fire (not water)57.0104233.523
smooth (not rough)56.878928.8232
oblivious (not alert)56.847132.035
fantastical (not realistic)56.866026.629
neurotypical (not autistic)56.7141228.3228
utilitarian (not decorative)56.7109930.979
indiscreet (not tactful)55.946533.314
🧗 (not 🛌)55.8116435.422
epic (not deep)55.875816.822
bad boy (not white knight)55.666531.422
masculine (not feminine)55.2111824.7237
sheriff (not outlaw)55.188030.5245
rebellious (not obedient)54.9114128.5208
historical (not modern)54.974028.1154
resourceful (not helpless)54.9159627.992
irrelevant (not important)54.921031.326
narcissistic (not low self esteem)54.9104939.629
serious (not bold)54.873829.7234
incompetent (not competent)54.530328.4234
hoarder (not unprepared)54.4113728.6208
idealist (not realist)54.481931.587
normie (not freak)54.475734.342
gregarious (not private)54.361730.6215
cryptic (not straightforward)54.239330.5228
🤣 (not 😊)54.064130.416
minimalist (not pack rat)53.998326.420
variable (not consistent)53.960631.019
goof-off (not studious)53.859426.417
frank (not sugarcoated)53.8150229.331
barbaric (not civilized)53.754530.1248
Russian (not French)53.758334.027
decisive (not hesitant)53.6133929.7255
roundabout (not direct)53.443031.6225
🧕 (not 💃)53.257234.831
edgy (not politically correct)53.1106030.0220
permanent (not transient)53.0104330.683
interested (not bored)53.0148334.616
resolute (not wavering)52.9144132.616
hard (not soft)52.7104033.189
unobservant (not perceptive)52.730034.842
'left-brained' (not 'right-brained')52.476532.3166
pain-avoidant (not masochistic)52.290236.928
📈 (not 📉)52.1139831.629
chaotic (not orderly)52.090030.2207
technophile (not luddite)51.986428.5192
generalist (not specialist)51.859431.778
oxymoron (not tautology)51.8125430.616
works hard (not plays hard)51.3134627.2227
outsider (not insider)51.2105631.4166
armoured (not vulnerable)51.1123729.1221
apathetic (not curious)50.943528.8234
soft (not hard)50.988630.1268
eastern (not western)50.937741.929
👟 (not 🥾)50.899836.611
child free (not pronatalist)50.7135130.8203
tame (not wild)50.778128.8217

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Pete Campbell based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Cal Hockley (0.839)
  2. Prince Humperdinck (0.837)
  3. Topper (0.829)
  4. Frank Burns (0.79)
  5. Commodus (0.789)
  6. Hans (0.788)
  7. Tom Buchanan (0.787)
  8. Draco Malfoy (0.778)
  9. Prince John (0.765)
  10. General Hux (0.762)
  1. Mamá Coco (-0.659)
  2. Iroh (-0.638)
  3. William H. 'Shakespeare' Hill (-0.616)
  4. Chien-Po (-0.616)
  5. Helsinki (-0.612)
  6. Little John (-0.605)
  7. Rubeus Hagrid (-0.593)
  8. Spike (-0.584)
  9. Pop Tate (-0.575)
  10. Hakoda (-0.571)

Personality types

Users who took the quiz were asked to self-identify their Myers-Briggs and Enneagram types. We can look at the average match scores of these different groups of users with Pete Campbell to see what personality types people who describe themselves in ways similar to the way Pete Campbell is described identify as.

Myers-Briggs Self-type Average match score with character Number of users


  Updated: 02 December 2022
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