Open-Source Psychometrics Project
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Pete Campbell Personality Statistics

Pete Campbell is a character from Mad Men. This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. People who take the quiz are asked if they would also be willing to volunteer to rate characters that they know. The ratings are made on a 100 point scale between two adjectives and then all averaged together into a composite. Because of the "law of large numbers" (a.k.a. wisdom of the crowds) this profile is very reliable. If you take one persons opinion of what a character is like and compare it to the opinion of another person about what that character is like, they could be very different. But if you compare the opinions of two groups, the difference gets smaller and smaller the larger the groups.

The table shows the average rating the character received for each trait in the survey. Because the questions are bipolar adjective pairs, they are reversible (i.e. a score of 25 on short<--->tall is the same as a score of 75 on tall<--->short). On this page, traits that had an average score below the midpoint have been reversed so they can be listed in order of most to least extreme for that character. The table also shows this character's relative rank on that trait compared to all other characters in the database. The standard deviation of ratings is shown, the basic idea here is that if the standard deviation is higher then that means there is less agreement between raters on that trait (the less agreement, the larger the sample size needed to get a reliable estimate). The number of raters is how many different individuals submitted a rating for that trait with this character; each rater rated only a random subset of traits for each character when they were surveyed.

TraitAverage ratingRankRating standard deviationNumber of raters
preppy (not punk rock)94.786.927
arrogant (not humble)92.45510.2245
🤑 (not 🤠)92.3106.412
punchable (not loveable)91.63210.327
competitive (not cooperative)91.56811.0222
selfish (not altruistic)90.95013.3229
city-slicker (not country-bumpkin)89.56011.617
offended (not chill)89.42911.928
impatient (not patient)89.15411.392
manicured (not scruffy)88.914714.4258
vain (not demure)88.64311.3251
privileged (not oppressed)88.411918.622
pretentious (not unassuming)88.33323.827
jealous (not compersive)88.22513.6239
🐀 (not 🐘)88.2816.417
ivory-tower (not blue-collar)88.13918.7228
corporate (not freelance)87.92620.935
tense (not relaxed)87.511613.6256
judgemental (not accepting)87.39813.6173
quarrelsome (not warm)87.210512.6232
driven (not unambitious)86.533118.3250
miserable (not joyful)86.54914.221
anxious (not calm)85.66312.6219
cannibal (not vegan)85.56619.236
work-first (not family-first)85.411015.2268
dorky (not cool)85.43410.514
cunning (not honorable)85.48513.5258
biased (not impartial)85.36916.1246
moody (not stable)85.012713.9249
suspicious (not trusting)84.612817.0230
vengeful (not forgiving)84.615215.4218
poisonous (not nurturing)84.410215.2106
🚴 (not 🏋️‍♂️)84.44213.720
salacious (not wholesome)84.37511.418
sexist (not feminist)84.26114.625
bitter (not sweet)84.010615.4261
cringeworthy (not inspiring)84.04916.1103
lustful (not chaste)83.89817.5210
skeptical (not spiritual)83.611114.5246
🐷 (not 🐮)83.61921.222
debased (not pure)83.310414.0264
tailor (not blacksmith)82.76520.331
tattle-tale (not f***-the-police)82.74225.832
patriotic (not unpatriotic)82.61049.213
hypocritical (not equitable)82.66918.3113
juvenile (not mature)82.59115.292
conservative (not liberal)82.55218.315
mad (not glad)82.110616.916
basic (not hipster)81.79021.5247
bourgeoisie (not proletariat)81.79225.6244
😈 (not 😇)81.715216.923
shallow (not deep)81.35022.736
mischievous (not well behaved)81.126820.6248
traitorous (not loyal)80.96318.5235
noob (not pro)80.71920.711
gossiping (not confidential)80.610821.9233
cruel (not kind)80.410114.7252
intense (not lighthearted)80.228724.128
crazy (not sane)80.114017.421
sheltered (not street-smart)79.97220.4228
refined (not rugged)79.817119.6242
guarded (not open)79.631118.3260
feisty (not gracious)79.526417.7205
cold (not warm)79.314718.5205
demonic (not angelic)79.213814.3230
indulgent (not sober)79.117622.1250
rude (not respectful)78.913018.8255
sarcastic (not genuine)78.916118.1259
persistent (not quitter)78.975022.516
hedonist (not monastic)78.86117.512
authoritarian (not democratic)78.815822.1240
creepy (not disarming)78.65620.395
foolish (not wise)78.68915.7244
angry (not good-humored)78.59818.4263
self-destructive (not self-improving)78.516123.027
ignorant (not knowledgeable)78.45220.429
rich (not poor)78.431719.7236
libertarian (not socialist)78.23222.9229
repulsive (not attractive)78.16021.4230
frenzied (not sleepy)78.025218.530
soulless (not soulful)77.99620.091
young (not old)77.532919.3244
insulting (not complimentary)77.417819.193
first-mate (not captain)77.321624.3215
urban (not rural)77.324827.519
sensitive (not thick-skinned)77.110323.7248
traumatized (not flourishing)77.020618.821
tight (not loose)77.025624.232
villainous (not heroic)76.912416.3235
🙃 (not 🥰)76.712824.824
tiresome (not interesting)76.52622.2228
dramatic (not no-nonsense)76.520324.399
apprentice (not master)76.58820.697
factual (not poetic)76.516818.126
obsessed (not aloof)76.421123.3254
puny (not mighty)75.94720.1239
deranged (not reasonable)75.915617.422
💔 (not 💝)75.913223.523
lost (not enlightened)75.613125.524
trash (not treasure)75.47223.736
rigid (not flexible)75.319220.4253
close-minded (not open-minded)74.913422.0284
sad (not happy)74.919718.8237
💩 (not 🌟)74.89023.511
🤡 (not 👽)74.57731.215
ferocious (not pacifist)74.338422.1244
individualist (not communal)74.327130.489
conventional (not creative)74.213323.9234
gloomy (not sunny)74.227019.126
traditional (not unorthodox)74.215825.498
strict (not lenient)74.128622.6210
mundane (not extraordinary)74.15722.5243
political (not nonpolitical)73.824226.1233
fast-talking (not slow-talking)73.828224.936
triggered (not trolling)73.816930.630
bold (not shy)73.673522.8244
chatty (not reserved)73.531922.2235
mainstream (not arcane)73.55926.2212
hurried (not leisurely)73.414821.8256
racist (not egalitarian)73.36320.713
literal (not metaphorical)73.216822.3221
nerd (not jock)73.139626.0237
😭 (not 😀)73.112422.420
scheduled (not spontaneous)72.837625.5239
deliberate (not spontaneous)72.842725.8227
insecure (not confident)72.88627.1240
serious (not playful)72.642922.5250
monochrome (not multicolored)72.616627.599
codependent (not independent)72.514825.9239
whippersnapper (not sage)72.512724.518
not introspective (not introspective)72.47229.925
🏌 (not 🤺)72.33628.515
👨‍🚀 (not 🧙)72.311026.713
go-getter (not slugabed)72.163812.27
overprepared (not efficient)72.13423.331
lewd (not tasteful)71.513921.1250
😬 (not 😏)71.511529.522
short (not tall)71.418719.0231
extrovert (not introvert)71.437524.6229
🧠 (not 💪)71.349721.420
chortling (not giggling)71.230426.131
🤔 (not 🤫)71.216224.710
loud (not quiet)71.039021.8233
scrub (not legit)70.86826.023
focused on the future (not focused on the present)70.611528.4247
impulsive (not cautious)70.534126.2249
believable (not poorly-written)70.568331.525
secretive (not open-book)70.542429.233
humorless (not funny)70.416223.6220
🐩 (not 🐒)70.427531.414
stick-in-the-mud (not adventurous)70.319425.5228
experimental (not reliable)70.024223.828
heathen (not devout)69.919726.1259
methodical (not astonishing)69.833924.8245
gendered (not androgynous)69.683729.8100
unambiguous (not mysterious)69.328627.7239
repetitive (not varied)69.223624.698
enslaved (not emancipated)69.17125.3239
ugly (not beautiful)69.18623.0100
off-key (not musical)69.021731.523
👨‍⚕️ (not 👨‍🔧)68.634929.220
🤖 (not 👻)68.520928.817
disreputable (not prestigious)68.417326.0223
diligent (not lazy)68.491226.6214
classical (not avant-garde)68.330426.799
charming (not trusting)68.231821.3245
practical (not imaginative)68.245326.4206
formal (not intimate)68.229825.527
beta (not alpha)68.123827.9206
lavish (not frugal)67.930024.9230
complicated (not simple)67.951527.1214
intellectual (not physical)67.753827.4248
flamboyant (not modest)67.734627.5258
valedictorian (not drop out)67.759428.620
workaholic (not slacker)67.675929.389
dispassionate (not romantic)67.412929.139
sorrowful (not cheery)67.341322.5245
head@clouds (not down2earth)67.328427.1244
assertive (not passive)67.367126.7209
crafty (not scholarly)66.847928.6223
neat (not messy)66.756329.1155
playful (not shy)66.662522.9233
scientific (not artistic)66.641722.5220
highbrow (not lowbrow)66.543627.8227
thin (not thick)66.540627.4197
🐐 (not 🦒)66.532527.423
🎩 (not 🧢)66.445932.610
concrete (not abstract)66.336526.417
resistant (not resigned)66.160326.9258
emotional (not logical)66.040428.0227
straight (not queer)65.979228.2119
deviant (not average)65.849425.8158
cosmopolitan (not provincial)65.730931.0238
backdoor (not official)65.739528.7242
unfixable (not fixable)65.721828.232
empirical (not theoretical)65.324328.6223
stylish (not slovenly)65.355925.5234
scandalous (not proper)65.141728.2236
pessimistic (not optimistic)64.834627.4217
flimsy (not sturdy)64.819025.917
claustrophobic (not spelunker)64.614529.028
real (not philosophical)64.651125.4176
depressed (not bright)64.428022.9191
awkward (not charming)64.324126.7253
ludicrous (not sensible)64.230927.3245
dry (not moist)64.230534.229
expressive (not stoic)64.150027.1235
Roman (not Greek)64.122029.223
stinky (not fresh)64.020225.722
presidential (not folksy)64.044230.041
dunce (not genius)63.918322.1267
extreme (not moderate)63.960428.6230
fast (not slow)63.864824.0245
🥴 (not 🥳)63.836229.914
uncreative (not open to new experinces)63.716827.8242
bookish (not sporty)63.761026.9215
eloquent (not unpolished)63.560426.2244
🐴 (not 🦄)63.541932.28
overspender (not penny-pincher)63.432330.926
stuttering (not rhythmic)63.316230.731
nihilist (not existentialist)63.115328.074
suspicious (not awkward)63.062531.6235
uninspiring (not charismatic)63.010229.0260
industrial (not domestic)62.737329.989
subjective (not objective)62.625031.791
animalistic (not human)62.419627.2224
mathematical (not literary)62.226127.8237
sickly (not healthy)62.117524.9220
bossy (not meek)62.074129.4241
vanilla (not kinky)61.840929.1232
regular (not zany)61.824727.617
careful (not brave)61.623427.6233
atheist (not theist)61.354230.076
rational (not whimsical)61.257329.5211
ranged (not melee)61.137626.131
conspiracist (not sheeple)60.865331.6176
Swedish (not Italian)60.433533.122
geriatric (not vibrant)60.319027.032
fortunate (not unlucky)60.137828.8256
instinctual (not reasoned)60.156028.5251
high IQ (not low IQ)60.195323.2251
🧐 (not 😎)60.040038.812
mild (not spicy)59.731431.1258
statist (not anarchist)59.747331.620
hunter (not gatherer)59.756529.535
active (not slothful)59.697828.5246
🐿 (not 🦇)59.655231.517
involved (not remote)59.481830.8220
builder (not explorer)59.344228.7217
metrosexual (not macho)58.962831.325
worldly (not innocent)58.879327.3210
self-conscious (not self-assured)58.821633.4211
linear (not circular)58.840136.031
oblivious (not alert)58.730530.819
self-disciplined (not disorganized)58.582230.4257
👩‍🔬 (not 👩‍🎤)58.448230.220
English (not German)58.3100737.328
orange (not purple)58.241129.6159
precise (not vague)58.175028.6145
exuberant (not subdued)58.162430.720
weird (not normal)57.965128.4234
high-tech (not low-tech)57.948726.2197
night owl (not morning lark)57.767228.4151
social (not reclusive)57.759529.922
dominant (not submissive)57.678027.7245
clumsy (not coordinated)57.632226.2232
smooth (not rough)56.951528.7239
minimalist (not pack rat)56.954226.118
utilitarian (not decorative)56.872931.075
🙅‍♂️ (not 🙋‍♂️)56.840132.417
neurotypical (not autistic)56.599028.3231
sheriff (not outlaw)55.956530.4256
🤐 (not 😜)55.856135.215
masculine (not feminine)55.372724.6239
eastern (not western)55.218340.628
historical (not modern)55.147928.8155
Russian (not French)55.036933.724
narcissistic (not low self esteem)55.073039.529
hoarder (not unprepared)54.972228.4206
resolute (not wavering)54.789433.813
rebellious (not obedient)54.674328.7217
resourceful (not helpless)54.6105227.995
incompetent (not competent)54.521428.2242
🧗 (not 🛌)54.577036.519
serious (not bold)54.448429.6238
🤣 (not 😊)54.443529.415
pain-avoidant (not masochistic)54.253536.125
unobservant (not perceptive)54.219134.737
gregarious (not private)54.143830.4213
idealist (not realist)54.154230.886
decisive (not hesitant)54.089729.8261
permanent (not transient)54.068530.684
📈 (not 📉)54.085231.918
cryptic (not straightforward)53.826330.5230
barbaric (not civilized)53.536230.5250
irrelevant (not important)53.416630.727
roundabout (not direct)53.230631.5225
generalist (not specialist)53.236031.874
👟 (not 🥾)53.160535.69
goof-off (not studious)52.840724.914
edgy (not politically correct)52.573730.1222
outsider (not insider)52.565831.8172
technophile (not luddite)52.256328.6201
🧕 (not 💃)52.241034.728
variable (not consistent)51.945028.719
chaotic (not orderly)51.858029.9217
'left-brained' (not 'right-brained')51.752632.2166
works hard (not plays hard)51.487827.4236
armoured (not vulnerable)51.482728.8229
hard (not soft)51.472332.594
indiscreet (not tactful)51.041635.811
child free (not pronatalist)50.190230.7202
apathetic (not curious)50.430828.9243
soft (not hard)50.457129.9269
tame (not wild)50.451928.8219

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Pete Campbell based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Topper (0.838)
  2. Draco Malfoy (0.799)
  3. Frank Burns (0.783)
  4. Tom Buchanan (0.776)
  5. Hans (0.772)
  1. Iroh (-0.635)
  2. William H. 'Shakespeare' Hill (-0.632)
  3. Mamá Coco (-0.609)
  4. Chien-Po (-0.607)
  5. Helsinki (-0.607)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.

  1. Enneagram: Type 2 (r = 0.71)
  2. Enneagram: Type 9 (r = 0.71)
  3. Jungian/Myers-Briggs: INFJ (r = 0.64)
  4. Jungian/Myers-Briggs: ISFJ (r = 0.64)
  5. Jungian/Myers-Briggs: ISFP (r = 0.6)
  6. Enneagram: Type 3 (r = 0.59)
  7. Jungian/Myers-Briggs: INFP (r = 0.54)
  8. Enneagram: Type 7 (r = 0.54)
  9. Enneagram: Type 6 (r = 0.53)
  10. Enneagram: Type 1 (r = 0.52)
  11. Enneagram: Type 4 (r = 0.5)
  12. Jungian/Myers-Briggs: ESFJ (r = 0.47)
  13. Jungian/Myers-Briggs: ENFJ (r = 0.41)
  14. Enneagram: Type 5 (r = 0.35)
  15. Jungian/Myers-Briggs: ESFP (r = 0.3)
  16. Jungian/Myers-Briggs: ENFP (r = 0.3)
  17. Jungian/Myers-Briggs: ISTJ (r = 0.24)
  18. Enneagram: Type 8 (r = 0.23)
  19. Jungian/Myers-Briggs: ISTP (r = 0.15)
  20. Jungian/Myers-Briggs: INTJ (r = 0.14)
  21. Jungian/Myers-Briggs: INTP (r = 0.1)
  22. Jungian/Myers-Briggs: ESTJ (r = 0.08)
  23. Jungian/Myers-Briggs: ENTJ (r = 0.02)
  24. Jungian/Myers-Briggs: ESTP (r = -0.01)
  25. Jungian/Myers-Briggs: ENTP (r = -0.05)


  Updated: 20 September 2020
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