Open-Source Psychometrics Project
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Mr. Gold Descriptive Personality Statistics

Mr. Gold is a character from Once Upon a Time.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 1,750 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
secretive (not open-book)93.91112.029
bookish (not sporty)92.94410.432
🧙 (not 👨‍🚀)91.51313.745
guarded (not open)91.33510.125
two-faced (not one-faced)90.73217.659
moody (not stable)90.34011.823
complicated (not simple)90.22918.639
worldly (not innocent)90.02815.345
fire (not water)89.85210.254
high IQ (not low IQ)89.520815.731
vengeful (not forgiving)89.48911.731
winter (not summer)89.42114.034
suspicious (not trusting)88.77916.635
demanding (not unchallenging)88.215318.661
individualist (not communal)88.15312.628
bossy (not meek)87.817916.232
master (not apprentice)87.817014.232
🎩 (not 🧢)87.87620.435
dominant (not submissive)87.720514.230
intellectual (not physical)87.613017.845
🧠 (not 💪)87.613613.939
driven (not unambitious)87.529021.030
mysterious (not unambiguous)87.52414.738
cunning (not honorable)87.45915.839
perceptive (not unobservant)87.323420.644
cocky (not timid)87.320513.251
extreme (not moderate)87.113613.035
rebellious (not obedient)87.118318.445
diligent (not lazy)86.94269.729
mischievous (not well behaved)86.818619.751
suspicious (not awkward)86.54719.936
vintage (not trendy)86.47516.463
competitive (not cooperative)86.421824.329
coordinated (not clumsy)86.219522.830
machiavellian (not transparent)86.24416.834
intense (not lighthearted)86.017421.731
hoarder (not unprepared)85.71015.633
sorrowful (not cheery)85.54311.837
haunted (not blissful)85.59818.055
psychopath (not empath)85.410518.160
ferocious (not pacifist)85.414220.027
flamboyant (not modest)85.310221.035
stubborn (not accommodating)85.323921.563
🤑 (not 🤠)85.17020.748
old (not young)85.19513.827
jaded (not innocent)85.115718.439
rich (not poor)85.026021.934
receiving (not giving)84.99119.229
genius (not dunce)84.816220.140
overachiever (not underachiever)84.825821.157
distant (not touchy-feely)84.77917.439
wild (not tame)84.520018.642
miserable (not joyful)84.57918.536
selfish (not altruistic)84.415717.663
goth (not flower child)84.45220.936
arrogant (not humble)84.222422.533
motivated (not unmotivated)84.155723.627
salacious (not wholesome)83.89819.935
sad (not happy)83.66113.836
analysis (not common sense)83.55415.027
poisonous (not nurturing)83.314412.529
deviant (not average)83.112920.442
businesslike (not chivalrous)83.19820.775
weird (not normal)83.015916.332
alpha (not beta)82.631421.930
celebrity (not boy/girl-next-door)82.611020.038
bold (not shy)82.459322.738
tight (not loose)82.414323.238
mad (not glad)82.412017.226
obsessed (not aloof)82.311224.236
freak (not normie)82.213020.657
hard (not soft)82.116722.736
opinionated (not neutral)82.146022.459
cynical (not gullible)81.919221.031
debased (not pure)81.815013.539
zany (not regular)81.814421.641
picky (not always down)81.88818.230
tense (not relaxed)81.533025.036
🎨 (not 🏀)81.230318.368
sarcastic (not genuine)81.114522.748
stingy (not generous)81.113224.959
studious (not goof-off)81.036425.835
entitled (not grateful)80.821619.744
demonic (not angelic)80.814623.840
outlaw (not sheriff)80.722624.638
anarchist (not statist)80.78518.435
bad boy (not white knight)80.713416.737
pretentious (not unassuming)80.418223.334
gloomy (not sunny)80.416519.757
playful (not shy)80.436326.738
paranoid (not naive)80.37824.632
important (not irrelevant)80.054125.736
traitorous (not loyal)79.99022.729
pessimistic (not optimistic)79.99819.940
pro (not noob)79.847023.234
fearmongering (not reassuring)79.714325.525
charismatic (not uninspiring)79.343422.431
historical (not modern)79.311424.244
night owl (not morning lark)79.225118.231
hypocritical (not equitable)79.012417.430
workaholic (not slacker)78.863025.741
f***-the-police (not tattle-tale)78.738226.630
feisty (not gracious)78.434623.141
indie (not pop)78.418016.534
creepy (not disarming)78.27321.937
experimental (not reliable)78.216124.726
decisive (not hesitant)77.840623.340
cannibal (not vegan)77.819124.436
queen (not princess)77.733129.827
street-smart (not sheltered)77.537628.442
self-assured (not self-conscious)77.429525.430
judgemental (not accepting)77.425725.030
sickly (not healthy)77.35724.131
bitter (not sweet)77.322916.324
traumatized (not flourishing)77.325320.632
vain (not demure)77.222627.724
captain (not first-mate)77.134228.434
interesting (not tiresome)76.938224.937
exhibitionist (not bashful)76.920624.665
private (not gregarious)76.726629.737
depressed (not bright)76.610725.533
alert (not oblivious)76.643225.130
insulting (not complimentary)76.622923.038
pensive (not serene)76.617320.359
crazy (not sane)76.423724.943
😈 (not 😇)76.427221.254
cruel (not kind)75.916519.433
believable (not poorly-written)75.953917.931
knowledgeable (not ignorant)75.953828.725
on-time (not tardy)75.953729.558
barbaric (not civilized)75.711524.535
🦇 (not 🐿)75.716129.150
💀 (not 🎃)75.521432.247
spicy (not mild)75.442324.846
persistent (not quitter)75.1111231.846
frenzied (not sleepy)74.945320.128
stuck-in-the-past (not forward-thinking)74.911228.167
indulgent (not sober)74.630228.539
quarrelsome (not warm)74.636126.136
nerd (not jock)74.646627.127
cryptic (not straightforward)74.55630.332
🐀 (not 🐘)74.511727.033
🚴 (not 🏋️‍♂️)74.543221.243
impatient (not patient)73.944629.138
👻 (not 🤖)73.915326.142
🥴 (not 🥳)73.817225.034
offended (not chill)73.831125.135
reclusive (not social)73.820826.337
edgy (not politically correct)73.634027.443
atheist (not theist)73.631430.329
contrarian (not yes-man)73.628728.625
cold (not warm)73.527822.527
scandalous (not proper)73.535428.742
self-destructive (not self-improving)73.529927.135
jealous (not compersive)73.326126.539
angry (not good-humored)73.318925.939
highbrow (not lowbrow)73.330631.428
armoured (not vulnerable)73.341728.244
repulsive (not attractive)73.212425.729
bourgeoisie (not proletariat)73.225831.228
hard (not soft)73.238923.232
ambitious (not realistic)73.036729.658
rough (not smooth)72.922725.933
involved (not remote)72.846025.932
kinky (not vanilla)72.730225.332
🤫 (not 🤔)72.53634.737
rude (not respectful)72.425819.036
formal (not intimate)72.426028.432
masculine (not feminine)72.361123.544
ugly (not beautiful)72.28029.936
stinky (not fresh)72.213528.130
assertive (not passive)72.166727.825
rigid (not flexible)72.032820.134
specialist (not generalist)71.925827.939
strict (not lenient)71.939725.242
conspiracist (not sheeple)71.743232.722
never cries (not often crying)71.643425.834
self-disciplined (not disorganized)71.676531.737
extraordinary (not mundane)71.557528.836
extravagant (not thrifty)71.533732.774
resourceful (not helpless)71.491124.625
quirky (not predictable)71.324826.937
pointed (not random)71.370828.270
perverted (not clean)71.224226.050
rock (not rap)71.279526.029
eloquent (not unpolished)71.055028.228
interested (not bored)70.953327.672
metaphorical (not literal)70.88929.437
plays hard (not works hard)70.721823.830
🙅‍♂️ (not 🙋‍♂️)70.618729.450
villainous (not heroic)70.520421.446
🤺 (not 🏌)70.462936.251
scheduled (not spontaneous)70.354031.735
charming (not trusting)70.234720.024
biased (not impartial)70.248529.938
OCD (not ADHD)70.251231.660
genocidal (not not genocidal)70.118524.837
narcissistic (not low self esteem)70.046232.142
cat person (not dog person)70.029533.027
animalistic (not human)69.911825.035
authoritarian (not democratic)69.833930.635
wise (not foolish)69.744829.049
deranged (not reasonable)69.630629.136
ivory-tower (not blue-collar)69.533630.630
chortling (not giggling)69.443436.033
twitchy (not still)69.148029.166
creative (not conventional)69.042627.942
thick-skinned (not sensitive)69.035829.441
arcane (not mainstream)68.736830.228
methodical (not astonishing)68.646029.542
fast (not slow)68.669726.538
💔 (not 💝)68.628831.454
🐐 (not 🦒)68.532228.249
go-getter (not slugabed)68.499033.429
🥶 (not 🥵)68.220028.760
close-minded (not open-minded)67.925927.431
frank (not sugarcoated)67.978832.437
political (not nonpolitical)67.845031.527
hunter (not gatherer)67.755230.541
punchable (not loveable)67.629226.834
fighter (not lover)67.440628.243
libertarian (not socialist)67.420830.530
😭 (not 😀)67.428232.048
🐷 (not 🐮)67.316931.639
chosen one (not everyman)67.042926.044
philosophical (not real)66.913631.227
sexist (not feminist)66.728425.344
work-first (not family-first)66.649231.641
resistant (not resigned)66.574931.217
antagonist (not protagonist)66.520831.431
introvert (not extrovert)66.329732.121
privileged (not oppressed)66.176830.544
dramatic (not comedic)66.076529.060
pack rat (not minimalist)65.925732.445
anxious (not calm)65.858229.837
active (not slothful)65.8108723.624
deliberate (not spontaneous)65.673034.536
quiet (not loud)65.541628.130
competent (not incompetent)65.5107035.942
wooden (not plastic)65.569928.348
unorthodox (not traditional)65.356934.331
pronatalist (not child free)65.123327.728
reserved (not chatty)65.150330.925
lavish (not frugal)64.843229.537
trolling (not triggered)64.818229.126
👽 (not 🤡)64.743230.932
🤣 (not 😊)64.732029.535
badass (not weakass)64.796332.253
chaotic (not orderly)64.653732.433
🙃 (not 🥰)64.639233.844
ludicrous (not sensible)64.537531.330
backdoor (not official)64.553940.026
🥾 (not 👟)64.342835.137
focused on the future (not focused on the present)64.028230.433
open to new experinces (not uncreative)63.790528.539
unlucky (not fortunate)63.646228.236
earth (not air)63.665832.353
crafty (not scholarly)63.567129.735
sturdy (not flimsy)63.583631.638
oxymoron (not tautology)63.530527.624
industrial (not domestic)63.441331.533
😬 (not 😏)63.430131.737
lost (not enlightened)63.449828.731
short (not tall)63.340925.928
masochistic (not pain-avoidant)63.336032.124
outsider (not insider)62.950834.145
hurried (not leisurely)62.854828.531
lustful (not chaste)62.761128.431
independent (not codependent)62.781036.443
unpatriotic (not patriotic)62.713632.226
thin (not thick)62.465627.528
exuberant (not subdued)62.466429.526
hedonist (not monastic)62.348733.225
abstract (not concrete)62.335531.043
classical (not avant-garde)62.260233.233
exaggerating (not factual)61.957533.067
precise (not vague)61.685136.633
tactful (not indiscreet)61.674332.225
muddy (not washed)61.335834.231
straight (not queer)60.9113430.636
neat (not messy)60.883731.237
heathen (not devout)60.643730.434
dramatic (not no-nonsense)60.464331.740
unfixable (not fixable)60.437129.733
careful (not brave)60.332831.545
hard-work (not natural-talent)60.282332.567
unemotional (not emotional)60.227032.930
charming (not awkward)60.184233.635
🧐 (not 😎)60.153134.047
builder (not explorer)59.455231.433
presidential (not folksy)59.470031.141
variable (not consistent)59.334334.941
dry (not moist)59.353628.739
logical (not emotional)59.253435.635
conservative (not liberal)59.238934.645
efficient (not overprepared)59.199331.234
treasure (not trash)59.0121230.641
💩 (not 🌟)58.828628.144
chic (not cheesy)58.854835.634
expressive (not monotone)58.884136.147
funny (not humorless)58.780629.429
luddite (not technophile)58.754924.126
money-focused (not love-focused)58.743935.130
empirical (not theoretical)58.558732.831
ranged (not melee)58.460730.417
purple (not orange)58.354236.927
🧗 (not 🛌)58.288126.858
soulless (not soulful)58.130528.729
curious (not apathetic)58.0105932.649
egalitarian (not racist)57.7131625.821
Roman (not Greek)57.649728.727
interrupting (not attentive)57.462133.760
mighty (not puny)57.2105530.229
punk rock (not preppy)57.255931.527
emancipated (not enslaved)57.1104834.230
resolute (not wavering)57.1107833.537
shallow (not deep)57.040134.226
flirtatious (not prudish)57.076832.233
'left-brained' (not 'right-brained')56.826327.226
metrosexual (not macho)56.888030.021
cultured (not rustic)56.889530.336
scrub (not legit)56.725029.522
sage (not whippersnapper)56.756934.626
head@clouds (not down2earth)56.661231.441
👩‍🔬 (not 👩‍🎤)56.665934.344
freelance (not corporate)56.686138.035
fantastical (not realistic)56.657535.452
proactive (not reactive)56.645436.234
gendered (not androgynous)56.3144531.326
cool (not dorky)56.380929.339
introspective (not not introspective)56.3100033.422
💃 (not 🧕)56.397335.843
cringeworthy (not inspiring)56.152628.635
stylish (not slovenly)55.897032.725
French (not Russian)55.890537.428
hipster (not basic)55.747228.929
circular (not linear)55.756328.430
rhythmic (not stuttering)55.6116333.733
gamer (not non-gamer)55.647938.667
drop out (not valedictorian)55.547732.545
poetic (not factual)55.556136.522
monochrome (not multicolored)55.371035.832
🐴 (not 🦄)55.383034.543
claustrophobic (not spelunker)55.340631.129
neurotypical (not autistic)55.2128527.925
geriatric (not vibrant)55.234528.031
jealous (not opinionated)55.223632.437
stoic (not expressive)55.157535.334
country-bumpkin (not city-slicker)55.142633.138
disreputable (not prestigious)54.947931.429
whimsical (not rational)54.658830.147
fast-talking (not slow-talking)54.5100531.730
high-tech (not low-tech)54.372836.134
utilitarian (not decorative)54.2102932.126
concise (not long-winded)54.272831.332
realist (not idealist)54.179438.431
off-key (not musical)54.183727.142
serious (not playful)53.995533.038
skeptical (not spiritual)53.9116136.932
confidential (not gossiping)53.9108736.339
overspender (not penny-pincher)53.964337.724
roundabout (not direct)53.836636.935
Pepsi (not Coke)53.852939.054
lewd (not tasteful)53.749031.940
serious (not bold)53.766136.330
objective (not subjective)53.763634.933
ironic (not profound)53.776531.655
English (not German)53.6147733.830
eastern (not western)53.524034.522
repetitive (not varied)53.496433.236
Italian (not Swedish)53.482533.623
stick-in-the-mud (not adventurous)53.260032.826
nihilist (not existentialist)53.242731.020
tailor (not blacksmith)53.299932.928
📈 (not 📉)53.1114330.841
doer (not thinker)53.1108436.864
dispassionate (not romantic)53.042832.443
hypochondriac (not stoic)53.056432.623
instinctual (not reasoned)52.890833.439
🐒 (not 🐩)52.871235.237
desperate (not high standards)52.852935.361
👨‍⚕️ (not 👨‍🔧)52.782831.643
deep (not epic)52.773432.851
mathematical (not literary)52.557334.333
radical (not centrist)52.487436.729
rugged (not refined)52.269233.835
good-cook (not bad-cook)52.276633.068
prideful (not envious)52.1138338.2109
artistic (not scientific)51.979229.240
sexual (not asexual)51.9116630.853
🤐 (not 😜)51.686036.340
impulsive (not cautious)51.484237.138
practical (not imaginative)51.4107134.131
confident (not insecure)51.2118336.746
manicured (not scruffy)51.1107432.036
permanent (not transient)51.198033.318
urban (not rural)51.1121635.026
juvenile (not mature)51.072233.545
unfaithful (not devoted)50.329336.537
provincial (not cosmopolitan)50.479132.632

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Mr. Gold based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Lord Voldemort (0.86)
  2. Mary Wardwell (0.858)
  3. Scar (0.848)
  4. The Queen (0.847)
  5. Lady Macbeth (0.846)
  6. Red John (0.842)
  7. Ursula (0.838)
  8. Rowan Pope (0.832)
  9. Man in Black (0.827)
  10. Cersei Lannister (0.825)
  1. Chien-Po (-0.628)
  2. Jerry Gergich (-0.621)
  3. William Mason (-0.619)
  4. Flounder (-0.611)
  5. Emmet Brickowski (-0.61)
  6. Charles Bingley (-0.583)
  7. Nelson Bighetti (-0.582)
  8. Aaron Samuels (-0.559)
  9. Steve Brady (-0.558)
  10. Josh Chan (-0.557)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.



  Updated: 09 November 2021
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