Open-Source Psychometrics Project
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Mr. Gold Descriptive Personality Statistics

Reference picture of Mr. Gold

Mr. Gold is a character from Once Upon a Time.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 2,000 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
secretive (not open-book)93.52312.031
bookish (not sporty)93.15010.333
🧙 (not 👨‍🚀)91.52013.745
guarded (not open)91.3469.929
two-faced (not one-faced)90.73617.659
complicated (not simple)90.53218.241
worldly (not innocent)90.13015.146
vengeful (not forgiving)89.89711.732
winter (not summer)89.61813.835
fire (not water)89.28410.757
high IQ (not low IQ)88.728116.136
demanding (not unchallenging)88.615218.463
individualist (not communal)88.55512.432
intellectual (not physical)88.113617.249
dominant (not submissive)88.121614.131
mysterious (not unambiguous)87.82614.440
🎩 (not 🧢)87.810220.435
rebellious (not obedient)87.620817.849
suspicious (not trusting)87.510817.740
perceptive (not unobservant)87.426020.445
extreme (not moderate)87.315112.737
cocky (not timid)87.322613.251
cunning (not honorable)87.27415.841
moody (not stable)87.112418.627
driven (not unambitious)87.136120.831
mischievous (not well behaved)86.820419.654
diligent (not lazy)86.65219.634
bossy (not meek)86.624817.237
intense (not lighthearted)86.519721.435
vintage (not trendy)86.58516.168
master (not apprentice)86.422815.435
competitive (not cooperative)86.425024.329
coordinated (not clumsy)86.124122.531
suspicious (not awkward)86.16118.643
haunted (not blissful)85.512317.956
sorrowful (not cheery)85.46011.738
old (not young)85.49813.529
hoarder (not unprepared)85.41115.935
🧠 (not 💪)85.423918.842
ferocious (not pacifist)85.316919.329
🤑 (not 🤠)85.38320.351
stubborn (not accommodating)85.327921.364
receiving (not giving)85.38518.532
motivated (not unmotivated)85.260323.229
overachiever (not underachiever)85.129721.058
psychopath (not empath)85.011817.963
flamboyant (not modest)84.912120.537
miserable (not joyful)84.89217.840
jaded (not innocent)84.718418.841
selfish (not altruistic)84.616417.465
goth (not flower child)84.56020.442
arrogant (not humble)84.125322.135
bold (not shy)84.059621.844
salacious (not wholesome)83.910920.439
rich (not poor)83.632222.436
alpha (not beta)83.632821.434
poisonous (not nurturing)83.516112.333
analysis (not common sense)83.47414.929
obsessed (not aloof)83.211523.539
sad (not happy)83.29013.837
wild (not tame)83.127820.247
businesslike (not chivalrous)83.110220.775
genius (not dunce)83.025522.941
weird (not normal)82.819016.133
freak (not normie)82.614020.161
deviant (not average)82.416322.847
debased (not pure)82.315413.640
hard (not soft)82.318122.537
machiavellian (not transparent)82.311220.447
opinionated (not neutral)82.153222.459
distant (not touchy-feely)82.014823.043
tense (not relaxed)81.937123.841
cynical (not gullible)81.823220.732
studious (not goof-off)81.442224.739
tight (not loose)81.221323.940
🎨 (not 🏀)81.235918.368
playful (not shy)81.240925.941
zany (not regular)81.217021.742
demonic (not angelic)81.116423.145
gloomy (not sunny)81.018919.659
stingy (not generous)81.014624.961
fearmongering (not reassuring)80.913524.927
anarchist (not statist)80.810918.138
pessimistic (not optimistic)80.711119.643
entitled (not grateful)80.725819.047
important (not irrelevant)80.662224.939
bad boy (not white knight)80.615218.140
sarcastic (not genuine)80.517822.849
outlaw (not sheriff)80.427024.140
paranoid (not naive)80.39324.632
mad (not glad)80.120418.629
celebrity (not boy/girl-next-door)80.116624.145
street-smart (not sheltered)79.736627.348
pretentious (not unassuming)79.722522.042
pro (not noob)79.457224.138
picky (not always down)79.315422.334
hypocritical (not equitable)79.314317.332
f***-the-police (not tattle-tale)79.342625.734
historical (not modern)79.114324.047
night owl (not morning lark)79.030218.733
traitorous (not loyal)78.911423.832
feisty (not gracious)78.737623.146
creepy (not disarming)78.67921.140
indie (not pop)78.621916.238
bitter (not sweet)78.224516.525
experimental (not reliable)78.217924.726
workaholic (not slacker)77.879426.044
cannibal (not vegan)77.720824.137
depressed (not bright)77.512524.437
exhibitionist (not bashful)77.521624.467
charismatic (not uninspiring)77.459025.434
judgemental (not accepting)77.430425.030
interesting (not tiresome)77.342924.439
spicy (not mild)77.241024.650
vain (not demure)77.224927.724
😈 (not 😇)77.229521.356
traumatized (not flourishing)77.232520.539
alert (not oblivious)77.148926.538
private (not gregarious)77.130929.139
pensive (not serene)77.018520.360
🦇 (not 🐿)76.817528.753
sickly (not healthy)76.77523.838
persistent (not quitter)76.6124130.851
decisive (not hesitant)76.553024.943
💀 (not 🎃)76.322931.650
on-time (not tardy)76.160729.359
insulting (not complimentary)76.126522.944
cryptic (not straightforward)76.04730.034
believable (not poorly-written)75.962317.931
cruel (not kind)75.819218.935
queen (not princess)75.744831.238
quarrelsome (not warm)75.738625.838
captain (not first-mate)75.644029.737
stuck-in-the-past (not forward-thinking)75.612827.671
nerd (not jock)75.550427.028
self-assured (not self-conscious)75.440427.331
self-destructive (not self-improving)75.429026.838
crazy (not sane)75.329925.744
bourgeoisie (not proletariat)75.325329.832
🚴 (not 🏋️‍♂️)75.248220.746
offended (not chill)75.132825.137
cold (not warm)74.828921.930
atheist (not theist)74.734429.731
🐀 (not 🐘)74.714526.734
edgy (not politically correct)74.536226.846
frenzied (not sleepy)74.556119.829
jealous (not compersive)74.427826.341
angry (not good-humored)74.221325.641
masculine (not feminine)74.168023.348
rough (not smooth)74.124025.635
armoured (not vulnerable)74.145527.647
barbaric (not civilized)73.915626.239
knowledgeable (not ignorant)73.970129.930
indulgent (not sober)73.835929.944
impatient (not patient)73.851629.541
hard (not soft)73.643922.933
involved (not remote)73.648525.434
scandalous (not proper)73.541228.742
stinky (not fresh)73.414627.133
charming (not trusting)73.330520.927
authoritarian (not democratic)73.231829.044
ambitious (not realistic)73.243029.459
rigid (not flexible)72.935219.936
🤫 (not 🤔)72.94734.241
resourceful (not helpless)72.999224.028
🥴 (not 🥳)72.722724.637
formal (not intimate)72.630928.035
specialist (not generalist)72.628027.641
metaphorical (not literal)72.58527.843
contrarian (not yes-man)72.538029.227
rude (not respectful)72.428618.737
strict (not lenient)72.346025.143
👻 (not 🤖)72.223428.043
rock (not rap)72.284026.130
assertive (not passive)72.176227.825
eloquent (not unpolished)72.060427.730
never cries (not often crying)72.051225.535
🙅‍♂️ (not 🙋‍♂️)71.919529.254
conspiracist (not sheeple)71.749732.722
pointed (not random)71.779727.873
biased (not impartial)71.749329.441
kinky (not vanilla)71.637425.833
extraordinary (not mundane)71.468628.839
highbrow (not lowbrow)71.339731.632
chortling (not giggling)71.340935.236
repulsive (not attractive)71.215525.632
perverted (not clean)71.226126.050
genocidal (not not genocidal)71.120224.739
reclusive (not social)71.034128.940
interested (not bored)71.062927.473
extravagant (not thrifty)71.040932.678
self-disciplined (not disorganized)70.990632.140
main character (not side character)70.657830.524
ugly (not beautiful)70.510430.439
scheduled (not spontaneous)70.261231.137
OCD (not ADHD)70.257131.660
villainous (not heroic)69.924221.647
creative (not conventional)69.948127.644
thick-skinned (not sensitive)69.738628.844
🤺 (not 🏌)69.778736.355
quirky (not predictable)69.734427.940
antagonist (not protagonist)69.521230.137
deranged (not reasonable)69.435729.540
deliberate (not spontaneous)69.369733.644
twitchy (not still)69.254128.967
🐐 (not 🦒)69.136828.350
animalistic (not human)68.914525.839
narcissistic (not low self esteem)68.756031.847
cat person (not dog person)68.740434.829
fast (not slow)68.583626.940
plays hard (not works hard)68.427525.434
wise (not foolish)68.455129.351
chosen one (not everyman)68.343826.246
frank (not sugarcoated)68.392432.742
methodical (not astonishing)68.254429.744
political (not nonpolitical)68.251130.731
💔 (not 💝)68.134631.559
ivory-tower (not blue-collar)68.142431.638
pack rat (not minimalist)68.125232.049
philosophical (not real)68.013329.830
hunter (not gatherer)68.063430.243
🥶 (not 🥵)68.023728.762
backdoor (not official)67.949238.430
resistant (not resigned)67.683332.222
close-minded (not open-minded)67.630427.635
punchable (not loveable)67.633926.435
unorthodox (not traditional)67.463334.333
arcane (not mainstream)67.248931.331
fighter (not lover)67.049428.044
go-getter (not slugabed)66.5124833.731
focused on the future (not focused on the present)66.327730.639
sexist (not feminist)66.332926.648
😭 (not 😀)66.336332.749
🙃 (not 🥰)66.241333.347
competent (not incompetent)66.1123635.845
work-first (not family-first)66.059032.344
🐷 (not 🐮)65.921032.442
active (not slothful)65.7129323.225
oxymoron (not tautology)65.623428.229
quiet (not loud)65.551428.734
introvert (not extrovert)65.539130.827
wooden (not plastic)65.582728.348
pronatalist (not child free)65.125826.830
libertarian (not socialist)65.030531.633
dramatic (not comedic)65.093329.762
unlucky (not fortunate)64.852027.739
badass (not weakass)64.8112331.958
👽 (not 🤡)64.751030.932
🤣 (not 😊)64.736429.535
privileged (not oppressed)64.791730.647
crafty (not scholarly)64.675429.936
chaotic (not orderly)64.562632.735
anxious (not calm)64.571730.239
trolling (not triggered)64.521429.230
sturdy (not flimsy)64.495031.140
short (not tall)64.343626.174
industrial (not domestic)64.145831.334
hurried (not leisurely)64.059328.033
hedonist (not monastic)64.050332.030
earth (not air)64.074632.154
lost (not enlightened)63.857029.434
ludicrous (not sensible)63.743431.433
unpatriotic (not patriotic)63.715832.029
dramatic (not no-nonsense)63.366131.146
🥾 (not 👟)63.355235.238
tactful (not indiscreet)63.179831.627
open to new experinces (not uncreative)62.9112228.044
lustful (not chaste)62.870727.535
classical (not avant-garde)62.769332.834
lavish (not frugal)62.655331.342
outsider (not insider)62.659333.846
thin (not thick)62.479227.029
masochistic (not pain-avoidant)62.446733.132
abstract (not concrete)62.340531.043
exaggerating (not factual)62.267032.868
careful (not brave)61.933831.747
😬 (not 😏)61.840732.838
straight (not queer)61.6123631.839
muddy (not washed)61.640033.732
unemotional (not emotional)61.528233.231
neat (not messy)61.496031.038
independent (not codependent)61.498336.746
money-focused (not love-focused)61.244235.332
funny (not humorless)61.184629.433
unfixable (not fixable)61.140429.538
heathen (not devout)60.850729.836
reserved (not chatty)60.772134.229
exuberant (not subdued)60.780930.132
chic (not cheesy)60.759233.841
disreputable (not prestigious)60.639631.839
ranged (not melee)60.459729.821
dry (not moist)60.258927.942
'left-brained' (not 'right-brained')59.917727.529
builder (not explorer)59.961231.939
soulless (not soulful)59.832227.533
presidential (not folksy)59.581931.543
expressive (not monotone)59.597735.749
🧐 (not 😎)59.463534.148
variable (not consistent)59.442135.244
poetic (not factual)59.353135.925
treasure (not trash)59.0143630.641
🧗 (not 🛌)58.9105427.159
hard-work (not natural-talent)58.8101233.169
conservative (not liberal)58.746134.346
resolute (not wavering)58.7119832.840
monochrome (not multicolored)58.671136.035
💩 (not 🌟)58.632428.347
charming (not awkward)58.5103834.636
logical (not emotional)58.565735.637
empirical (not theoretical)58.567632.332
flirtatious (not prudish)58.584232.035
tailor (not blacksmith)58.4101033.138
Roman (not Greek)58.157827.838
luddite (not technophile)57.968324.830
precise (not vague)57.9114537.541
purple (not orange)57.866337.229
cultured (not rustic)57.8100030.241
stylish (not slovenly)57.7106431.528
interrupting (not attentive)57.671433.362
freelance (not corporate)57.598238.040
hipster (not basic)57.452228.731
emancipated (not enslaved)57.3123732.935
proactive (not reactive)57.149535.837
punk rock (not preppy)56.967432.131
head@clouds (not down2earth)56.672531.441
gendered (not androgynous)56.6167132.028
cringeworthy (not inspiring)56.660128.436
introspective (not not introspective)56.6118033.626
drop out (not valedictorian)56.454532.748
cool (not dorky)56.395629.339
🐴 (not 🦄)56.395534.147
gamer (not non-gamer)56.354638.469
skeptical (not spiritual)56.2129537.138
rhythmic (not stuttering)56.2135733.636
💃 (not 🧕)56.1114235.845
fantastical (not realistic)56.168235.357
efficient (not overprepared)55.9134832.938
circular (not linear)55.665729.433
scrub (not legit)55.530529.427
off-key (not musical)55.591127.646
French (not Russian)55.4108336.232
claustrophobic (not spelunker)55.347030.232
stoic (not expressive)55.267335.838
neurotypical (not autistic)55.2146527.925
country-bumpkin (not city-slicker)55.051032.739
🐒 (not 🐩)54.976135.142
curious (not apathetic)54.8139332.754
repetitive (not varied)54.8104133.238
👩‍🔬 (not 👩‍🎤)54.883034.746
confidential (not gossiping)54.7126436.642
realist (not idealist)54.790538.032
radical (not centrist)54.694936.633
serious (not bold)54.574936.031
Italian (not Swedish)54.588333.324
nihilist (not existentialist)54.446935.031
high-tech (not low-tech)54.387936.134
desperate (not high standards)54.360935.364
stick-in-the-mud (not adventurous)54.265932.727
utilitarian (not decorative)54.2119832.126
geriatric (not vibrant)54.243429.033
shallow (not deep)54.152734.628
ironic (not profound)54.087531.456
Pepsi (not Coke)53.963538.755
instinctual (not reasoned)53.8103833.640
mighty (not puny)53.7136431.133
roundabout (not direct)53.742236.640
rugged (not refined)53.678033.538
doer (not thinker)53.6126436.468
dispassionate (not romantic)53.548130.750
metrosexual (not macho)53.4115531.128
serious (not playful)53.2112832.839
fast-talking (not slow-talking)53.2120831.832
jealous (not opinionated)53.232733.040
egalitarian (not racist)53.0163427.624
sage (not whippersnapper)52.886235.232
whimsical (not rational)52.774030.651
👨‍⚕️ (not 👨‍🔧)52.796431.643
English (not German)52.7173833.631
deep (not epic)52.787732.851
lewd (not tasteful)52.657731.543
impulsive (not cautious)52.596937.339
hypochondriac (not stoic)52.567134.730
good-cook (not bad-cook)52.488632.869
devoted (not unfaithful)52.3165136.339
objective (not subjective)52.283834.841
overspender (not penny-pincher)52.281337.925
📈 (not 📉)52.2139231.042
eastern (not western)52.133633.929
imaginative (not practical)52.068134.533
prideful (not envious)52.0162538.0110
concise (not long-winded)51.6100031.636
scientific (not artistic)51.3101329.443
rural (not urban)51.254234.028
mathematical (not literary)51.071934.934
cosmopolitan (not provincial)51.0105232.337
manicured (not scruffy)51.0125631.639
😜 (not 🤐)51.093436.245
transient (not permanent)50.184933.625
mature (not juvenile)50.9111233.448
asexual (not sexual)50.162230.855
insecure (not confident)50.658436.747

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Mr. Gold based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Lord Voldemort (0.864)
  2. Mary Wardwell (0.858)
  3. Scar (0.853)
  4. Malcolm Merlyn (0.85)
  5. Lady Macbeth (0.847)
  6. Agatha Harkness (0.847)
  7. The Queen (0.847)
  8. Red John (0.846)
  9. Ursula (0.84)
  10. General Kirigan (0.834)
  1. Chien-Po (-0.636)
  2. Jerry Gergich (-0.621)
  3. William Mason (-0.618)
  4. Flounder (-0.616)
  5. Emmet Brickowski (-0.605)
  6. Denny Brosh (-0.605)
  7. Charles Bingley (-0.588)
  8. Nelson Bighetti (-0.581)
  9. Sam Evans (-0.574)
  10. Touta Matsuda (-0.567)

Personality types

Users who took the quiz were asked to self-identify their Myers-Briggs and Enneagram types. We can look at the average match scores of these different groups of users with Mr. Gold to see what personality types people who describe themselves in ways similar to the way Mr. Gold is described identify as.

Myers-Briggs Self-type Average match score with character Number of users


  Updated: 02 December 2022
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