Open-Source Psychometrics Project
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Lord Business Descriptive Personality Statistics

Lord Business is a character from The Lego Movie.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 1,750 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
work-first (not family-first)95.4118.475
bossy (not meek)94.5289.247
arrogant (not humble)94.1408.154
entitled (not grateful)94.1348.292
demanding (not unchallenging)93.33813.098
competitive (not cooperative)92.76513.058
money-focused (not love-focused)92.42613.557
opinionated (not neutral)92.17812.5108
selfish (not altruistic)91.94514.263
impatient (not patient)91.63410.772
bold (not shy)91.517611.745
masculine (not feminine)91.210814.182
🤑 (not 🤠)91.11718.055
intense (not lighthearted)90.96612.756
suspicious (not trusting)90.84910.954
strict (not lenient)90.64416.472
receiving (not giving)90.63712.772
cruel (not kind)90.54210.945
stubborn (not accommodating)90.39715.8107
tight (not loose)90.22212.565
stingy (not generous)90.23213.7106
rude (not respectful)90.03210.850
poisonous (not nurturing)90.05513.353
close-minded (not open-minded)89.92410.856
tense (not relaxed)89.78213.752
rich (not poor)89.616718.555
judgemental (not accepting)89.48413.660
😈 (not 😇)89.46813.553
mad (not glad)89.22715.457
insulting (not complimentary)88.94312.644
mischievous (not well behaved)88.913820.064
extreme (not moderate)88.710318.173
🙅‍♂️ (not 🙋‍♂️)88.71316.344
fighter (not lover)88.72812.989
workaholic (not slacker)88.619414.552
loud (not quiet)88.411512.861
driven (not unambitious)88.325618.963
cocky (not timid)88.317116.159
captain (not first-mate)88.212718.350
pretentious (not unassuming)88.24817.943
psychopath (not empath)88.17413.688
vengeful (not forgiving)88.011516.866
overachiever (not underachiever)88.014717.583
punchable (not loveable)87.96815.957
feisty (not gracious)87.86613.470
chortling (not giggling)87.8713.646
city-slicker (not country-bumpkin)87.710421.150
antagonist (not protagonist)87.74023.447
quarrelsome (not warm)87.511114.453
master (not apprentice)87.518116.145
💩 (not 🌟)87.53018.045
obsessed (not aloof)87.44017.155
jaded (not innocent)87.410412.955
offended (not chill)87.45313.253
corporate (not freelance)87.42424.841
hypocritical (not equitable)87.33314.556
salacious (not wholesome)87.35714.861
political (not nonpolitical)87.27020.161
bitter (not sweet)87.28114.261
cold (not warm)87.27614.151
celebrity (not boy/girl-next-door)87.25518.259
debased (not pure)87.17115.660
gloomy (not sunny)86.95915.168
rigid (not flexible)86.85718.156
soulless (not soulful)86.74419.360
miserable (not joyful)86.55516.462
demonic (not angelic)86.47412.858
crazy (not sane)86.26719.460
narcissistic (not low self esteem)86.213027.655
villainous (not heroic)86.16919.558
formal (not intimate)86.04220.673
fire (not water)86.013519.272
hard (not soft)85.710815.163
motivated (not unmotivated)85.549721.545
moody (not stable)85.415720.365
fearmongering (not reassuring)85.47219.153
decisive (not hesitant)85.215717.750
high-tech (not low-tech)85.210021.858
traitorous (not loyal)85.14718.947
industrial (not domestic)85.11522.749
persistent (not quitter)85.062620.462
builder (not explorer)84.8814.859
businesslike (not chivalrous)84.77627.599
💔 (not 💝)84.64621.566
sexist (not feminist)84.67817.361
old (not young)84.510913.338
skeptical (not spiritual)84.313219.765
bad boy (not white knight)84.39218.960
ferocious (not pacifist)84.218720.556
🎩 (not 🧢)84.015725.665
suspicious (not awkward)83.811316.952
deranged (not reasonable)83.78221.062
plastic (not wooden)83.71227.284
interrupting (not attentive)83.610320.0101
guarded (not open)83.626221.156
two-faced (not one-faced)83.59426.987
biased (not impartial)82.911323.667
creepy (not disarming)82.93520.554
serious (not playful)82.822320.062
conventional (not creative)82.86223.651
dispassionate (not romantic)82.62822.270
extravagant (not thrifty)82.514725.293
hard (not soft)82.416520.856
cannibal (not vegan)82.211720.053
scientific (not artistic)82.116520.664
🙃 (not 🥰)82.18022.050
haunted (not blissful)82.020017.898
worldly (not innocent)81.728619.768
sarcastic (not genuine)81.713218.578
privileged (not oppressed)81.531127.253
analysis (not common sense)81.210419.559
distant (not touchy-feely)81.214524.850
presidential (not folksy)81.113425.154
vain (not demure)80.915722.256
cynical (not gullible)80.624821.454
repetitive (not varied)80.44018.654
deliberate (not spontaneous)80.326323.343
repulsive (not attractive)80.26024.754
machiavellian (not transparent)80.212828.850
cunning (not honorable)80.217822.887
alpha (not beta)80.140627.564
frenzied (not sleepy)80.022418.568
pessimistic (not optimistic)79.910427.659
off-key (not musical)79.95818.955
dominant (not submissive)79.847130.154
angry (not good-humored)79.810021.162
assertive (not passive)79.842230.061
uncreative (not open to new experinces)79.74625.751
stick-in-the-mud (not adventurous)79.79626.450
🐴 (not 🦄)79.712728.766
sorrowful (not cheery)79.615422.467
practical (not imaginative)79.521427.564
frank (not sugarcoated)79.534023.965
🤖 (not 👻)79.45622.861
genocidal (not not genocidal)79.38728.953
picky (not always down)79.313623.969
self-destructive (not self-improving)79.117921.362
authoritarian (not democratic)79.118633.669
urban (not rural)79.025730.054
scheduled (not spontaneous)78.830524.863
diligent (not lazy)78.587720.851
ludicrous (not sensible)78.514423.062
extrovert (not introvert)78.428524.652
direct (not roundabout)78.333723.852
ambitious (not realistic)78.324527.193
monochrome (not multicolored)78.311726.251
🤣 (not 😊)78.28719.051
OCD (not ADHD)78.021428.091
technophile (not luddite)77.912624.642
Russian (not French)77.95022.651
pensive (not serene)77.913522.877
utilitarian (not decorative)77.815329.453
lavish (not frugal)77.719629.143
bad-cook (not good-cook)77.612124.287
cringeworthy (not inspiring)77.414721.954
depressed (not bright)77.410216.751
factual (not poetic)77.319722.864
lewd (not tasteful)77.210625.554
mathematical (not literary)77.28924.560
flamboyant (not modest)77.025628.963
dry (not moist)77.09327.359
ugly (not beautiful)76.94726.453
sad (not happy)76.821918.640
racist (not egalitarian)76.85927.654
hunter (not gatherer)76.831928.550
rough (not smooth)76.715725.361
focused on the future (not focused on the present)76.47127.058
basic (not hipster)76.422624.354
deviant (not average)76.431725.081
🥴 (not 🥳)76.212221.658
hard-work (not natural-talent)76.220922.5107
hurried (not leisurely)76.112026.259
gendered (not androgynous)76.077931.836
shallow (not deep)75.612427.458
traumatized (not flourishing)75.334226.449
conspiracist (not sheeple)75.131829.947
concrete (not abstract)75.119326.570
prudish (not flirtatious)74.913328.350
anxious (not calm)74.831924.647
weird (not normal)74.736525.151
apathetic (not curious)74.72727.948
pointed (not random)74.760128.8100
barbaric (not civilized)74.513524.447
orange (not purple)74.510932.064
jealous (not compersive)74.424129.649
impulsive (not cautious)74.036828.856
exaggerating (not factual)74.033128.882
doer (not thinker)74.035529.6108
individualist (not communal)73.937233.354
resolute (not wavering)73.939826.346
charming (not trusting)73.526525.046
foolish (not wise)73.420423.375
🤡 (not 👽)73.411031.542
💀 (not 🎃)73.428330.177
trash (not treasure)73.410228.260
radical (not centrist)73.319930.447
non-gamer (not gamer)73.238931.681
paranoid (not naive)73.127429.857
bourgeoisie (not proletariat)72.827133.241
hoarder (not unprepared)72.821126.751
methodical (not astonishing)72.732326.956
dramatic (not comedic)72.655129.0114
🐷 (not 🐮)72.410735.254
on-time (not tardy)72.463132.887
wild (not tame)72.353427.462
earth (not air)72.230031.468
Roman (not Greek)72.17932.240
ivory-tower (not blue-collar)72.028936.943
zany (not regular)72.038926.957
ignorant (not knowledgeable)71.912628.346
studious (not goof-off)71.870131.564
armoured (not vulnerable)71.849231.153
🥶 (not 🥵)71.714530.560
winter (not summer)71.730333.653
goth (not flower child)71.619521.539
😬 (not 😏)71.017032.564
neat (not messy)70.959131.157
short (not tall)70.725431.450
linear (not circular)70.611129.745
fast-talking (not slow-talking)70.645827.854
conservative (not liberal)70.420033.856
🏀 (not 🎨)70.432627.379
resistant (not resigned)70.258831.960
twitchy (not still)70.246128.9101
😭 (not 😀)70.021926.967
triggered (not trolling)70.036331.357
chatty (not reserved)69.947229.861
precise (not vague)69.757425.849
pop (not indie)69.514829.450
contrarian (not yes-man)69.542628.554
experimental (not reliable)69.332830.956
playful (not shy)69.274925.054
empirical (not theoretical)69.117732.556
masochistic (not pain-avoidant)69.120832.049
👨‍🚀 (not 🧙)69.123029.154
queen (not princess)69.060736.462
exhibitionist (not bashful)68.748531.7100
thick (not thin)68.527325.863
secretive (not open-book)68.461831.059
overspender (not penny-pincher)68.231935.358
🧐 (not 😎)68.232131.964
important (not irrelevant)68.1104030.671
perverted (not clean)68.127832.489
heathen (not devout)67.927533.550
dramatic (not no-nonsense)67.746436.448
cat person (not dog person)67.636534.150
asexual (not sexual)67.620930.559
instinctual (not reasoned)67.550931.940
involved (not remote)67.573032.853
sturdy (not flimsy)67.571326.346
complicated (not simple)67.472332.759
not introspective (not introspective)67.314729.442
self-disciplined (not disorganized)67.089834.459
cheesy (not chic)66.944528.658
modern (not historical)66.951133.458
macho (not metrosexual)66.928031.553
🦇 (not 🐿)66.834434.659
independent (not codependent)66.671234.058
predictable (not quirky)66.628630.256
objective (not subjective)66.517332.844
reclusive (not social)66.538128.370
atheist (not theist)66.454429.945
resourceful (not helpless)66.4111032.365
neurotypical (not autistic)66.189325.446
geriatric (not vibrant)65.916130.656
indulgent (not sober)65.953932.846
child free (not pronatalist)65.862735.342
spicy (not mild)65.571630.675
bookish (not sporty)65.578826.659
never cries (not often crying)65.460930.465
rhythmic (not stuttering)65.386432.342
tailor (not blacksmith)65.366833.554
edgy (not politically correct)65.060632.768
intellectual (not physical)64.978627.043
lost (not enlightened)64.846928.147
ironic (not profound)64.835532.757
western (not eastern)64.657435.950
valedictorian (not drop out)64.684431.968
serious (not bold)64.537932.462
active (not slothful)64.4116929.259
official (not backdoor)64.137535.657
high standards (not desperate)64.168638.8114
pack rat (not minimalist)64.131532.146
head@clouds (not down2earth)64.046235.554
🧠 (not 💪)64.091629.870
dorky (not cool)63.945528.046
stinky (not fresh)63.825933.854
rock (not rap)63.4120832.859
confident (not insecure)63.288436.959
scholarly (not crafty)62.939333.146
fast (not slow)62.793527.650
emancipated (not enslaved)62.783935.860
straight (not queer)62.6110338.051
scandalous (not proper)62.560934.751
scrub (not legit)62.418330.339
unfixable (not fixable)62.334033.655
idealist (not realist)62.048935.263
go-getter (not slugabed)62.0126434.346
exuberant (not subdued)61.969333.948
coordinated (not clumsy)61.893432.440
nihilist (not existentialist)61.519934.837
freak (not normie)61.266733.396
awkward (not charming)61.138028.948
kinky (not vanilla)61.058638.446
overprepared (not efficient)61.015133.963
vintage (not trendy)60.996531.398
stuck-in-the-past (not forward-thinking)60.942236.175
👩‍🔬 (not 👩‍🎤)60.856930.256
🐀 (not 🐘)60.844438.947
humorless (not funny)60.741233.858
sickly (not healthy)60.726429.840
manicured (not scruffy)60.792334.841
juvenile (not mature)60.754333.165
🚴 (not 🏋️‍♂️)60.3102635.055
mundane (not extraordinary)60.225833.170
oxymoron (not tautology)60.251528.442
high IQ (not low IQ)60.1129228.656
permanent (not transient)60.163432.848
pro (not noob)60.1111328.457
traditional (not unorthodox)59.753237.267
🥾 (not 👟)59.755236.654
whippersnapper (not sage)59.750734.743
works hard (not plays hard)59.596435.949
tiresome (not interesting)59.521930.556
consistent (not variable)59.477534.759
mainstream (not arcane)59.341339.251
self-assured (not self-conscious)59.297834.160
sheltered (not street-smart)59.144832.351
'left-brained' (not 'right-brained')58.917436.938
uninspiring (not charismatic)58.918135.260
ranged (not melee)58.859429.237
night owl (not morning lark)58.784935.650
rebellious (not obedient)58.691338.250
rational (not whimsical)58.581133.564
hypochondriac (not stoic)58.540029.354
rustic (not cultured)58.442333.257
highbrow (not lowbrow)58.388936.844
classical (not avant-garde)58.374831.247
literal (not metaphorical)57.888033.945
🧗 (not 🛌)57.892532.446
preppy (not punk rock)57.887536.261
mighty (not puny)57.7106534.347
epic (not deep)57.760030.089
patriotic (not unpatriotic)57.6107236.234
English (not German)57.0142539.056
generalist (not specialist)56.932435.054
🤺 (not 🏌)56.9114039.746
refined (not rugged)56.686933.646
sheriff (not outlaw)56.573039.860
Italian (not Swedish)56.373539.647
reactive (not proactive)56.370335.043
opinionated (not jealous)56.2124738.260
unfaithful (not devoted)56.221736.863
🐩 (not 🐒)55.877335.846
unemotional (not emotional)55.835035.447
tactful (not indiscreet)55.6100433.551
long-winded (not concise)55.560332.754
jock (not nerd)55.463832.554
expressive (not monotone)55.496729.450
alert (not oblivious)55.3105330.856
🤐 (not 😜)55.176637.657
prideful (not envious)55.1133939.1141
gregarious (not private)54.853335.851
socialist (not libertarian)54.734937.249
unobservant (not perceptive)54.624736.155
tattle-tale (not f***-the-police)54.556242.456
weakass (not badass)54.536932.287
expressive (not stoic)54.494533.051
unambiguous (not mysterious)54.487038.053
👨‍⚕️ (not 👨‍🔧)54.481335.463
lustful (not chaste)54.389436.159
incompetent (not competent)54.328437.845
🐐 (not 🦒)54.3107935.658
realistic (not fantastical)54.292434.2112
orderly (not chaotic)53.586336.355
careful (not brave)53.551531.263
genius (not dunce)53.2118728.561
🤫 (not 🤔)53.250136.753
spelunker (not claustrophobic)53.2104134.044
stylish (not slovenly)53.1107235.155
animalistic (not human)52.941134.553
thick-skinned (not sensitive)52.987835.252
disreputable (not prestigious)52.955036.453
fortunate (not unlucky)52.872529.853
outsider (not insider)52.686439.153
📉 (not 📈)52.640438.552
💃 (not 🧕)52.4112035.155
Pepsi (not Coke)52.364241.192
everyman (not chosen one)52.269934.961
monastic (not hedonist)52.063533.227
straightforward (not cryptic)51.7127234.558
provincial (not cosmopolitan)51.775837.038
logical (not emotional)51.075836.560
bored (not interested)51.036531.3120
washed (not muddy)51.0110833.957
real (not philosophical)50.9121935.261
confidential (not gossiping)50.1119438.280
unpolished (not eloquent)50.265933.846
poorly-written (not believable)50.69229.959
statist (not anarchist)50.593240.148

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Lord Business based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Chef Skinner (0.888)
  2. Firelord Ozai (0.871)
  3. Cal Hockley (0.868)
  4. Father Faustus Blackwood (0.867)
  5. Mr. Burns (0.856)
  6. Coriolanus Snow (0.856)
  7. Terry Benedict (0.856)
  8. Tom Buchanan (0.856)
  9. Gavin Belson (0.854)
  10. Dolores Umbridge (0.853)
  1. Chien-Po (-0.798)
  2. Beth March (-0.71)
  3. Hilda Spellman (-0.674)
  4. Mamá Coco (-0.668)
  5. Flounder (-0.65)
  6. Hugo 'Hurley' Reyes (-0.641)
  7. Debora (-0.631)
  8. Little John (-0.626)
  9. Charlie Bucket (-0.62)
  10. Snow White (-0.617)

Personality types

Personality types according to various systems can be derived from the character's traits. Profiles for a personality type were computed by averaging together all responses from people who took the test and reported a given personality type and then this composite was matched to each of those profiles as if it was its own character (as was done above). Listed closest to worst match.



  Updated: 08 December 2021
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