Open-Source Psychometrics Project
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Lord Business Descriptive Personality Statistics

Reference picture of Lord Business

Lord Business is a character from The Lego Movie.

This page summarizes crowd sourced ratings of their personality collected from users of the Statistical "Which Character" Personality Quiz. This website has recruited more than 3 million volunteers to rate characters on descriptive adjectives and other properties, which can be aggregated to create profiles that users can be matched to as part of a personality test. For more information about how the ratings were collected and how they are used, see the documentation.

Aggregated ratings for 400 descriptions

The table shows the average rating the character received for each descriptive item on a 1 to 100 scale and what that character's rank for the description is among all 2,000 characters in the database. It also shows the standard deviation of the ratings and how many different individuals submitted a rating for that description.

ItemAverage ratingRankRating standard deviationNumber of raters
work-first (not family-first)95.6108.377
bossy (not meek)94.4329.654
entitled (not grateful)94.1348.294
arrogant (not humble)93.95110.668
demanding (not unchallenging)93.53612.8102
competitive (not cooperative)92.58113.564
opinionated (not neutral)92.57112.2116
money-focused (not love-focused)92.23113.161
suspicious (not trusting)91.83510.872
bold (not shy)91.717011.448
selfish (not altruistic)91.75614.167
impatient (not patient)91.73610.773
cruel (not kind)91.24210.750
intense (not lighthearted)91.27612.560
masculine (not feminine)90.813115.386
strict (not lenient)90.65016.375
close-minded (not open-minded)90.52210.661
stubborn (not accommodating)90.59615.6111
receiving (not giving)90.43912.877
judgemental (not accepting)90.38013.267
mad (not glad)90.23014.469
tight (not loose)90.23012.771
stingy (not generous)90.03713.6115
rude (not respectful)89.82910.554
🤑 (not 🤠)89.83019.358
poisonous (not nurturing)89.76613.459
rich (not poor)89.618519.168
insulting (not complimentary)89.43912.448
tense (not relaxed)89.49613.554
😈 (not 😇)89.37715.261
workaholic (not slacker)89.219214.355
captain (not first-mate)89.012217.854
extreme (not moderate)88.910517.876
fighter (not lover)88.83112.891
city-slicker (not country-bumpkin)88.68920.455
master (not apprentice)88.616215.353
cocky (not timid)88.518315.565
loud (not quiet)88.412712.566
driven (not unambitious)88.429218.765
rigid (not flexible)88.24517.265
overachiever (not underachiever)88.216017.092
jaded (not innocent)88.29712.661
psychopath (not empath)88.18213.688
mischievous (not well behaved)88.017221.169
💩 (not 🌟)88.03317.453
🙅‍♂️ (not 🙋‍♂️)88.01417.449
vengeful (not forgiving)87.813516.570
obsessed (not aloof)87.85016.957
bitter (not sweet)87.87813.768
feisty (not gracious)87.87313.470
hypocritical (not equitable)87.83213.964
offended (not chill)87.85313.056
debased (not pure)87.76615.563
quarrelsome (not warm)87.611814.256
pretentious (not unassuming)87.46417.350
chortling (not giggling)87.3813.151
political (not nonpolitical)87.27820.068
corporate (not freelance)87.23124.647
antagonist (not protagonist)87.24522.553
demonic (not angelic)87.17312.664
salacious (not wholesome)87.16614.664
punchable (not loveable)87.18717.661
gloomy (not sunny)86.96815.069
miserable (not joyful)86.76416.067
formal (not intimate)86.64120.178
villainous (not heroic)86.57418.863
cold (not warm)86.59515.655
soulless (not soulful)86.45219.163
fearmongering (not reassuring)86.26918.956
motivated (not unmotivated)86.254021.049
hard (not soft)85.911514.966
crazy (not sane)85.97819.064
fire (not water)85.916218.977
traitorous (not loyal)85.55218.352
high-tech (not low-tech)85.511921.262
💔 (not 💝)85.54321.072
decisive (not hesitant)85.416917.557
celebrity (not boy/girl-next-door)85.48322.965
businesslike (not chivalrous)85.26827.2102
narcissistic (not low self esteem)85.116729.059
builder (not explorer)84.91014.662
ferocious (not pacifist)84.719520.159
moody (not stable)84.620620.371
sexist (not feminist)84.68217.066
🎩 (not 🧢)84.517825.169
deranged (not reasonable)84.18620.468
persistent (not quitter)84.179021.372
plastic (not wooden)84.11227.492
skeptical (not spiritual)84.016720.875
industrial (not domestic)83.82426.166
interrupting (not attentive)83.810219.5109
conventional (not creative)83.55522.459
bad boy (not white knight)83.511019.765
extravagant (not thrifty)83.415024.6100
biased (not impartial)83.211823.272
guarded (not open)83.131921.659
suspicious (not awkward)82.914518.153
🙃 (not 🥰)82.88221.653
cannibal (not vegan)82.811819.262
dispassionate (not romantic)82.83121.575
two-faced (not one-faced)82.812527.588
scientific (not artistic)82.617720.170
worldly (not innocent)82.527819.572
old (not young)82.515613.953
presidential (not folksy)82.213324.061
sarcastic (not genuine)82.213318.283
haunted (not blissful)82.222317.8102
hard (not soft)82.119021.361
distant (not touchy-feely)81.915124.353
serious (not playful)81.828921.368
privileged (not oppressed)81.732426.557
vain (not demure)81.515121.561
analysis (not common sense)81.511319.162
creepy (not disarming)81.45322.258
gendered (not androgynous)81.152229.550
🤖 (not 👻)81.05021.673
deliberate (not spontaneous)80.828022.548
off-key (not musical)80.84818.661
cynical (not gullible)80.827520.660
sorrowful (not cheery)80.615521.973
repulsive (not attractive)80.66423.860
🐴 (not 🦄)80.413827.872
assertive (not passive)80.344029.171
practical (not imaginative)80.322526.869
genocidal (not not genocidal)80.29028.267
dominant (not submissive)80.151129.864
machiavellian (not transparent)80.114228.054
pessimistic (not optimistic)80.012327.766
angry (not good-humored)80.011520.766
repetitive (not varied)80.04419.257
picky (not always down)80.013823.475
cunning (not honorable)79.919923.290
technophile (not luddite)79.811823.253
🤣 (not 😊)79.58118.856
frank (not sugarcoated)79.539123.767
authoritarian (not democratic)79.419633.474
stick-in-the-mud (not adventurous)79.410925.865
uncreative (not open to new experinces)79.35726.357
urban (not rural)79.327429.656
diligent (not lazy)79.298220.554
OCD (not ADHD)78.820527.596
self-destructive (not self-improving)78.620722.066
frenzied (not sleepy)78.633220.180
Russian (not French)78.45521.955
racist (not egalitarian)78.45026.463
extrovert (not introvert)78.232925.355
ambitious (not realistic)78.228327.196
direct (not roundabout)78.039224.859
hunter (not gatherer)78.033428.153
ludicrous (not sensible)77.915824.566
alpha (not beta)77.851829.870
ugly (not beautiful)77.84725.359
basic (not hipster)77.720823.859
monochrome (not multicolored)77.714025.964
dry (not moist)77.49127.061
scheduled (not spontaneous)77.339925.466
pensive (not serene)77.317222.882
focused on the future (not focused on the present)77.07527.865
jealous (not compersive)77.021927.065
depressed (not bright)77.013417.959
bad-cook (not good-cook)76.914824.696
hard-work (not natural-talent)76.920422.4113
sad (not happy)76.826217.945
rough (not smooth)76.818024.864
deviant (not average)76.833925.587
factual (not poetic)76.823823.368
lavish (not frugal)76.325130.356
traumatized (not flourishing)76.236725.853
mathematical (not literary)76.012425.267
concrete (not abstract)76.020726.274
orange (not purple)75.910831.369
apathetic (not curious)75.62626.853
cringeworthy (not inspiring)75.518623.863
conspiracist (not sheeple)75.433828.753
prudish (not flirtatious)75.315527.757
utilitarian (not decorative)75.127831.559
individualist (not communal)75.137632.957
🥴 (not 🥳)74.916923.559
lewd (not tasteful)74.813126.461
hurried (not leisurely)74.816726.662
flamboyant (not modest)74.733830.371
shallow (not deep)74.414428.862
pointed (not random)74.468429.0105
paranoid (not naive)74.427329.461
resolute (not wavering)74.445826.452
🐷 (not 🐮)74.210134.259
weird (not normal)74.143325.859
doer (not thinker)74.039629.5109
💀 (not 🎃)73.830929.780
trash (not treasure)73.711128.765
anxious (not calm)73.439425.652
exaggerating (not factual)73.438829.088
ivory-tower (not blue-collar)73.228436.856
dramatic (not comedic)73.161028.8117
impulsive (not cautious)73.042528.462
barbaric (not civilized)73.016825.350
🥶 (not 🥵)72.913829.964
methodical (not astonishing)72.835926.259
bourgeoisie (not proletariat)72.732434.057
fast-talking (not slow-talking)72.745327.460
armoured (not vulnerable)72.651430.260
radical (not centrist)72.526131.549
foolish (not wise)72.423624.183
charming (not trusting)72.433926.551
hoarder (not unprepared)72.327326.656
earth (not air)72.235231.073
🤡 (not 👽)72.115532.348
non-gamer (not gamer)72.148331.887
studious (not goof-off)72.079331.368
wild (not tame)71.962327.565
goth (not flower child)71.922821.945
winter (not summer)71.735733.958
on-time (not tardy)71.574333.391
conservative (not liberal)71.320933.865
neat (not messy)71.265631.363
🏀 (not 🎨)71.236227.486
😬 (not 😏)70.719331.969
empirical (not theoretical)70.514132.359
zany (not regular)70.548629.864
😭 (not 😀)70.423826.670
pop (not indie)70.215129.957
chatty (not reserved)70.252029.265
twitchy (not still)70.251128.9101
triggered (not trolling)69.745231.562
resistant (not resigned)69.671332.073
precise (not vague)69.665025.751
👨‍🚀 (not 🧙)69.626128.758
linear (not circular)69.416130.448
secretive (not open-book)69.369330.762
contrarian (not yes-man)69.252329.361
Roman (not Greek)69.113532.556
🧐 (not 😎)69.034532.173
sturdy (not flimsy)69.077326.249
self-disciplined (not disorganized)68.995534.163
important (not irrelevant)68.9117030.175
exhibitionist (not bashful)68.855131.7103
ignorant (not knowledgeable)68.617430.051
queen (not princess)68.470236.268
rhythmic (not stuttering)68.484931.548
cat person (not dog person)68.242034.151
complicated (not simple)67.879932.167
thick (not thin)67.832126.467
🦇 (not 🐿)67.737834.764
experimental (not reliable)67.739532.261
macho (not metrosexual)67.430531.059
heathen (not devout)67.232933.559
perverted (not clean)67.232132.891
playful (not shy)67.190426.858
independent (not codependent)67.180033.964
bookish (not sporty)67.085426.563
atheist (not theist)67.060429.548
cheesy (not chic)66.850228.459
predictable (not quirky)66.830130.862
dramatic (not no-nonsense)66.755937.453
overspender (not penny-pincher)66.739336.868
intellectual (not physical)66.683326.547
geriatric (not vibrant)66.616029.571
asexual (not sexual)66.527131.462
indulgent (not sober)66.459032.751
resourceful (not helpless)66.3126632.068
pack rat (not minimalist)66.329732.853
serious (not bold)66.237632.366
masochistic (not pain-avoidant)66.132833.858
short (not tall)66.040232.0143
modern (not historical)66.060834.060
not introspective (not introspective)66.018531.751
reclusive (not social)65.846229.276
ironic (not profound)65.835132.160
coordinated (not clumsy)65.496631.748
high standards (not desperate)65.372538.6118
dorky (not cool)65.247727.450
valedictorian (not drop out)65.295831.870
western (not eastern)65.166435.352
lost (not enlightened)65.152327.951
edgy (not politically correct)65.167932.270
instinctual (not reasoned)64.965632.450
spicy (not mild)64.782931.177
never cries (not often crying)64.572830.972
stinky (not fresh)64.429533.955
child free (not pronatalist)64.378836.048
involved (not remote)64.2100834.064
nihilist (not existentialist)64.116134.842
official (not backdoor)64.043434.961
scholarly (not crafty)63.443233.050
🧠 (not 💪)63.3105730.376
fast (not slow)63.2104928.054
confident (not insecure)63.1101337.061
neurotypical (not autistic)63.1111827.152
head@clouds (not down2earth)62.955035.658
permanent (not transient)62.959233.855
whippersnapper (not sage)62.846233.553
emancipated (not enslaved)62.797136.375
active (not slothful)62.7141630.063
straight (not queer)62.7120037.557
go-getter (not slugabed)62.7142334.059
ranged (not melee)62.744829.449
rock (not rap)62.5142933.864
traditional (not unorthodox)62.451836.874
tailor (not blacksmith)62.387235.259
idealist (not realist)62.255835.667
objective (not subjective)62.135833.953
awkward (not charming)61.641829.660
exuberant (not subdued)61.677133.753
vintage (not trendy)61.6110030.7104
🚴 (not 🏋️‍♂️)61.5111734.959
humorless (not funny)61.445833.761
rebellious (not obedient)61.496637.957
👩‍🔬 (not 👩‍🎤)61.463030.863
scandalous (not proper)61.272634.859
🥾 (not 👟)60.863336.661
freak (not normie)60.876333.497
pro (not noob)60.7125229.364
🐀 (not 🐘)60.753439.152
scrub (not legit)60.722530.844
unfixable (not fixable)60.642134.362
stuck-in-the-past (not forward-thinking)60.548836.080
sickly (not healthy)60.431130.148
juvenile (not mature)60.461933.370
manicured (not scruffy)60.3106634.944
mainstream (not arcane)60.240938.953
oxymoron (not tautology)60.155227.447
mundane (not extraordinary)59.929632.875
high IQ (not low IQ)59.9147928.463
self-assured (not self-conscious)59.7109634.063
sheltered (not street-smart)59.749032.352
classical (not avant-garde)59.681731.854
overprepared (not efficient)59.617434.668
tiresome (not interesting)59.523231.260
preppy (not punk rock)59.394935.870
uninspiring (not charismatic)59.219134.963
kinky (not vanilla)59.073538.951
highbrow (not lowbrow)58.896935.859
literal (not metaphorical)58.796834.448
night owl (not morning lark)58.696235.454
patriotic (not unpatriotic)58.5116737.045
mighty (not puny)58.2120933.451
generalist (not specialist)58.231334.557
reactive (not proactive)58.270934.549
English (not German)58.0158239.063
rational (not whimsical)57.795833.768
hypochondriac (not stoic)57.746430.571
sheriff (not outlaw)57.681039.873
🐩 (not 🐒)57.682136.248
🤺 (not 🏌)57.5129239.251
epic (not deep)57.368430.391
works hard (not plays hard)57.1118636.560
consistent (not variable)56.9100034.572
rustic (not cultured)56.952034.465
alert (not oblivious)56.8116730.563
🤐 (not 😜)56.685037.360
long-winded (not concise)56.564133.871
refined (not rugged)56.399634.052
unfaithful (not devoted)56.123636.966
tattle-tale (not f***-the-police)55.959242.162
prideful (not envious)55.7150139.0145
expressive (not monotone)55.2112229.954
unambiguous (not mysterious)55.194837.360
👨‍⚕️ (not 👨‍🔧)55.090335.070
gregarious (not private)54.860735.851
jock (not nerd)54.675032.856
🧗 (not 🛌)54.5120634.054
realistic (not fantastical)54.5105433.8118
unemotional (not emotional)54.541936.453
weakass (not badass)54.341632.697
opinionated (not jealous)54.3149238.364
'left-brained' (not 'right-brained')54.255638.143
spelunker (not claustrophobic)54.1114234.549
expressive (not stoic)54.0109033.356
thick-skinned (not sensitive)54.094835.156
animalistic (not human)53.944033.860
Italian (not Swedish)53.791840.558
outsider (not insider)53.694538.658
🐐 (not 🦒)53.5128436.062
genius (not dunce)53.4136128.767
orderly (not chaotic)53.398937.062
eloquent (not unpolished)53.3117033.850
hedonist (not monastic)53.3100035.138
tactful (not indiscreet)53.3124534.467
fortunate (not unlucky)53.280429.362
provincial (not cosmopolitan)53.281237.541
lustful (not chaste)53.1105036.568
socialist (not libertarian)52.856637.751
straightforward (not cryptic)52.7142734.861
statist (not anarchist)52.797140.252
incompetent (not competent)52.434137.352
🤫 (not 🤔)52.462136.956
💃 (not 🧕)52.4126835.258
main character (not side character)52.492329.451
logical (not emotional)52.383037.065
careful (not brave)52.061631.168
everyman (not chosen one)52.081134.863
real (not philosophical)51.8134535.368
stylish (not slovenly)51.7126634.464
Pepsi (not Coke)51.777641.293
believable (not poorly-written)51.5186830.264
unobservant (not perceptive)51.532436.161
bored (not interested)51.538531.7124
washed (not muddy)51.4124833.764
gossiping (not confidential)51.261638.081
📉 (not 📈)51.249638.556
disreputable (not prestigious)50.271235.874

The lowest rating for any description in the table is 50.0 despite a 1 to 100 scale being used. This is because descriptions that had values lower than the midpoint were reversed. For example, a score of 1/100 for "hot (not cold)" is equivalent to a score of 100/100 for "cold (not hot)". This was done so that all the traits that are most distinctive for a character are at the top of the table.

Similar characters

The similarity between two characters can be calculated by taking the correlation between the lists of their traits. This produces a value from +1 to -1. With +1 implying that every trait one character is high on the other one is high on too, to an equal degree. And, -1 implying that if a character is high on specific trait, the other one is low on it. The 10 most and least similar characters to Lord Business based on their crowd-sourced profiles are listed below with the correlation in parenthesis.

Most similar Least similar
  1. Chef Skinner (0.888)
  2. Firelord Ozai (0.874)
  3. Cal Hockley (0.871)
  4. Father Faustus Blackwood (0.866)
  5. Coriolanus Snow (0.86)
  6. Mr. Burns (0.86)
  7. Terry Benedict (0.86)
  8. Tom Buchanan (0.858)
  9. Gavin Belson (0.857)
  10. Hiram Lodge (0.857)
  1. Chien-Po (-0.796)
  2. Beth March (-0.706)
  3. Hilda Spellman (-0.673)
  4. Mayuri Shiina (-0.671)
  5. Mamá Coco (-0.665)
  6. Flounder (-0.651)
  7. Hugo 'Hurley' Reyes (-0.645)
  8. Debora (-0.634)
  9. Little John (-0.633)
  10. Spike (-0.622)

Personality types

Users who took the quiz were asked to self-identify their Myers-Briggs and Enneagram types. We can look at the average match scores of these different groups of users with Lord Business to see what personality types people who describe themselves in ways similar to the way Lord Business is described identify as.

Myers-Briggs Self-type Average match score with character Number of users


  Updated: 02 December 2022
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