As part of the Statistical "Which Character" Personality Quiz, this website has had volunteers rate 2,000 characters on a 100 point scale from "Coke" to "Pepsi". This page lists the 25 characters whose average ratings were the farthest to either side. Because the scale is bipolar, it is reversable. For example, a rating of 1/100 for "Coke" is the same as 100/100 for "Pepsi". See the documentation for more information about how these ratings were collected.
| Rank | Average rating | Number of raters | Name |
|---|---|---|---|
| 1 | 89.0 | 5 | Ellis Wyatt (Atlas Shrugged) |
| 2 | 85.6 | 22 | Frank Costello (The Departed) |
| 3 | 84.7 | 16 | John Dutton (Yellowstone) |
| 4 | 84.2 | 62 | Vito Corleone (The Godfather) |
| 5 | 84.0 | 28 | Don Draper (Mad Men) |
| 6 | 83.8 | 10 | Patty Hewes (Damages) |
| 7 | 82.9 | 27 | Sterling Archer (Archer) |
| 8 | 82.7 | 14 | Ari Gold (Entourage) |
| 9 | 82.4 | 30 | Ramona Vega (Hustlers) |
| 10 | 81.9 | 14 | Beth Dutton (Yellowstone) |
| 11 | 81.8 | 40 | Joan Holloway (Mad Men) |
| 12 | 80.7 | 39 | Arthur Shelby (Peaky Blinders) |
| 13 | 79.7 | 22 | Patrizia Reggiani (House of Gucci) |
| 14 | 79.1 | 31 | Malory Archer (Archer) |
| 15 | 78.9 | 15 | Princess Ann (Roman Holiday) |
| 16 | 78.4 | 7 | Hester Prynne (The Scarlet Letter) |
| 17 | 78.1 | 14 | Avon Barksdale (The Wire) |
| 18 | 78.1 | 16 | Wynonna Earp (Wynonna Earp) |
| 19 | 78.0 | 37 | Satine (Moulin Rouge!) |
| 20 | 77.4 | 21 | Doc Holliday (Wynonna Earp) |
| 21 | 77.1 | 40 | Indiana Jones (Raiders of the Lost Ark) |
| 22 | 77.1 | 16 | Karl 'Helo' Agathon (Battlestar Galactica) |
| 23 | 77.0 | 173 | Chuck Bass (Gossip Girl) |
| 24 | 76.7 | 11 | Malik McGrath (ER) |
| 25 | 76.7 | 23 | Lucille Bluth (Arrested Development) |
| Rank | Average rating | Number of raters | Name |
|---|---|---|---|
| 1 | 96.8 | 5 | James Taggart (Atlas Shrugged) |
| 2 | 82.1 | 20 | Cyril Figgis (Archer) |
| 3 | 81.2 | 16 | Buddy Pine (The Incredibles) |
| 4 | 80.8 | 12 | Sam Evans (Glee) |
| 5 | 79.8 | 9 | Nathan Shelley (Ted Lasso) |
| 6 | 79.5 | 15 | Vince Masuka (Dexter) |
| 7 | 78.4 | 24 | Tobias Funke (Arrested Development) |
| 8 | 77.9 | 36 | Mr. William Collins (Pride and Prejudice) |
| 9 | 77.0 | 37 | Joffrey Baratheon (Game of Thrones) |
| 10 | 76.5 | 24 | Peter Doppler (Dark) |
| 11 | 76.1 | 28 | Britta Perry (Community) |
| 12 | 76.0 | 28 | Mike McLintock (Veep) |
| 13 | 75.8 | 10 | Roland 'Prez' Pryzbylewski (The Wire) |
| 14 | 75.7 | 49 | The Deep (The Boys) |
| 15 | 75.6 | 12 | Peter Gregory (Silicon Valley) |
| 16 | 75.3 | 61 | Milhouse Van Houten (The Simpsons) |
| 17 | 75.1 | 13 | Leigh Teabing (The Da Vinci Code) |
| 18 | 75.1 | 7 | Lester Freamon (The Wire) |
| 19 | 75.1 | 17 | Michael Groff (Sex Education) |
| 20 | 75.0 | 39 | Misty (Yellowjackets) |
| 21 | 74.9 | 53 | Benjamin Linus (LOST) |
| 22 | 73.9 | 78 | Dolores Umbridge (Harry Potter) |
| 23 | 73.9 | 51 | Sarah O'Brien (Downton Abbey) |
| 24 | 73.8 | 30 | Jonah Simms (Superstore) |
| 25 | 73.6 | 19 | Caitlyn Kiramman (Arcane) |
The survey has 400 different descriptive scales that the characters can be rated on. This list is the 10 other scales that that have the highest correlation with Coke<--->Pepsi when aggregated at the character level.