Open-Source Psychometrics Project
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Most Coke or Pepsi characters

As part of the Statistical "Which Character" Personality Quiz, this website has had volunteers rate 2,000 characters on a 100 point scale from "Coke" to "Pepsi". This page lists the 25 characters whose average ratings were the farthest to either side. Because the scale is bipolar, it is reversable. For example, a rating of 1/100 for "Coke" is the same as 100/100 for "Pepsi". See the documentation for more information about how these ratings were collected.

Most Coke characters

RankAverage ratingNumber of ratersName
189.05Ellis Wyatt (Atlas Shrugged)
285.622Frank Costello (The Departed)
384.716John Dutton (Yellowstone)
484.262Vito Corleone (The Godfather)
584.028Don Draper (Mad Men)
683.810Patty Hewes (Damages)
782.927Sterling Archer (Archer)
882.714Ari Gold (Entourage)
982.430Ramona Vega (Hustlers)
1081.914Beth Dutton (Yellowstone)
1181.840Joan Holloway (Mad Men)
1280.739Arthur Shelby (Peaky Blinders)
1379.722Patrizia Reggiani (House of Gucci)
1479.131Malory Archer (Archer)
1578.915Princess Ann (Roman Holiday)
1678.114Avon Barksdale (The Wire)
1778.116Wynonna Earp (Wynonna Earp)
1878.037Satine (Moulin Rouge!)
1977.421Doc Holliday (Wynonna Earp)
2077.140Indiana Jones (Raiders of the Lost Ark)
2177.152Jay Gatsby (The Great Gatsby)
2277.116Karl 'Helo' Agathon (Battlestar Galactica)
2377.0173Chuck Bass (Gossip Girl)
2476.811Hester Prynne (The Scarlet Letter)
2576.711Malik McGrath (ER)

Most Pepsi characters

RankAverage ratingNumber of ratersName
182.120Cyril Figgis (Archer)
281.216Buddy Pine (The Incredibles)
380.812Sam Evans (Glee)
480.58James Taggart (Atlas Shrugged)
579.89Nathan Shelley (Ted Lasso)
679.515Vince Masuka (Dexter)
778.424Tobias Funke (Arrested Development)
877.936Mr. William Collins (Pride and Prejudice)
977.037Joffrey Baratheon (Game of Thrones)
1076.524Peter Doppler (Dark)
1176.128Britta Perry (Community)
1276.028Mike McLintock (Veep)
1375.810Roland 'Prez' Pryzbylewski (The Wire)
1475.749The Deep (The Boys)
1575.612Peter Gregory (Silicon Valley)
1675.361Milhouse Van Houten (The Simpsons)
1775.113Leigh Teabing (The Da Vinci Code)
1875.17Lester Freamon (The Wire)
1975.117Michael Groff (Sex Education)
2075.039Misty (Yellowjackets)
2174.953Benjamin Linus (LOST)
2274.315Rose Tico (Star Wars: The Last Jedi)
2373.978Dolores Umbridge (Harry Potter)
2473.951Sarah O'Brien (Downton Abbey)
2573.830Jonah Simms (Superstore)

Similar traits

The survey has 400 different descriptive scales that the characters can be rated on. This list is the 10 other scales that that have the highest correlation with Coke<--->Pepsi when aggregated at the character level.

  1. cool (not dorky) (r=0.55)
  2. mighty (not puny) (r=0.5)
  3. badass (not weakass) (r=0.5)
  4. charming (not awkward) (r=0.5)
  5. alpha (not beta) (r=0.49)
  6. 🐘 (not 🐀) (r=0.48)
  7. lion (not zebra) (r=0.47)
  8. pro (not noob) (r=0.47)
  9. 😏 (not 😬) (r=0.47)
  10. important (not irrelevant) (r=0.46)


  Updated: 10 January 2024
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