Open-Source Psychometrics Project
( home · about )

30 Rock characters personality data for the Statistical Quiz

The dataset of the Statistical "Which Character" Personality Quiz (SWCPQ) includes characters from the fictional universe of 30 Rock. The SWCPQ can operate as a "What 30 Rock character are you?" test, click the link above to access it. This page aggregates the crowd sourced data that the quiz is built upon.

Characters

The dataset has 6 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
84.2Jack Donaghy
81.75Liz Lemon
69.65Tracy Jordan
57.2Jenna Maroney
36.45Kenneth Parcell
20.75Pete Hornberger

To see how each character was rated by users, view their individual page.

Viewership

The graph below shows what percent of people selected this universe as something they knew well enough to rate characters from by the age of the user (for users between 16 and 60 years of age).
30% 0%
16
20
30
40
50
60

Rating

As part of the survey where they rated characters, users were also asked the question "How do you rate 30 Rock?". The distribution of their responses are below.

# Response Count
1 It's the worst 32
2 It's bad 40
3 It's okay 1228
4 It's good 6803
5 It's my favorite 1762

This gives it an average score of 4.04 / 5. Making it 90th out of the 369 universes in the dataset ordered by rating.

The average rating may be hard to generalize, though; the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.

There are several different ways that average ratings can be broken down. Here are average scores by gender:

Gender Average rating
Male 4.08
Female 4.01

The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below shows the correlation between a user's response to a specific self report item and their rating of this universe.

Item Correlation with rating n
genius (not dunce)0.079810836
sheriff (not outlaw)0.061210801
ivory-tower (not blue-collar)0.060410805
disarming (not creepy)0.055210810
reasonable (not deranged)0.052910852
logical (not emotional)0.052510843
skeptical (not spiritual)0.049710873
nurturing (not poisonous)0.042110809
angelic (not demonic)0.041210797
nerd (not jock)0.034310858
indulgent (not sober)0.03410801
tame (not wild)0.031510576
deep (not shallow)0.027710870
masculine (not feminine)0.026810920
charming (not awkward)0.026510924
orderly (not chaotic)0.025610862
scientific (not artistic)0.024810639
mature (not juvenile)0.022610548
sarcastic (not genuine)0.021610539
high-tech (not low-tech)0.020710545
lavish (not frugal)0.018310799
obedient (not rebellious)0.016810828
loyal (not traitorous)0.016510879
social (not reclusive)0.01610812
bossy (not meek)0.015210854
gracious (not feisty)0.014910803
altruistic (not selfish)0.014310811
slovenly (not stylish)0.011910822
arcane (not mainstream)0.00910806
strict (not lenient)0.006710913
stick-in-the-mud (not adventurous)0.004510809
blissful (not haunted)0.004110525
alpha (not beta)0.003410803
fresh (not stinky)0.002710801
creative (not conventional)0.001410922
intimate (not formal)0.001210821

How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are:

Notes

  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 24 February 2026
  Feedback: info@openpsychometrics.org
  Copyright: CC BY-NC-SA 4.0
  Privacy policy