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Willy Wonka & the Chocolate Factory characters personality data for the Statistical Quiz

The dataset of the Statistical "Which Character" Personality Quiz (SWCPQ) includes characters from the fictional universe of Willy Wonka & the Chocolate Factory. The SWCPQ can operate as a "What Willy Wonka & the Chocolate Factory character are you?" test, click the link above to access it. This page aggregates the crowd sourced data that the quiz is built upon.

Characters

The dataset has 3 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
81.8Willy Wonka
79.25Charlie Bucket
46.4Grandpa Joe

To see how each character was rated by users, view their individual page.

Viewership

The graph below shows what percent of people selected this universe as something they knew well enough to rate characters from by the age of the user (for users between 16 and 60 years of age).
60% 0%
16
20
30
40
50
60

Rating

As part of the survey where they rated characters, users were also asked the question "How do you rate Willy Wonka & the Chocolate Factory?". The distribution of their responses are below.

# Response Count
1 It's the worst 83
2 It's bad 214
3 It's okay 5498
4 It's good 7822
5 It's my favorite 601

This gives it an average score of 3.61 / 5. Making it 337th out of the 369 universes in the dataset ordered by rating.

The average rating may be hard to generalize, though; the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.

There are several different ways that average ratings can be broken down. Here are average scores by gender:

Gender Average rating
Male 3.67
Female 3.6

The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below shows the correlation between a user's response to a specific self report item and their rating of this universe.

Item Correlation with rating n
nurturing (not poisonous)0.056814928
genuine (not sarcastic)0.0558091
gracious (not feisty)0.052714919
nerd (not jock)0.051214989
loyal (not traitorous)0.044815274
deep (not shallow)0.042114983
altruistic (not selfish)0.040814936
reasonable (not deranged)0.035715048
sheriff (not outlaw)0.034714875
juvenile (not mature)0.03447929
genius (not dunce)0.032815172
angelic (not demonic)0.030914910
arcane (not mainstream)0.02614913
high-tech (not low-tech)0.02458036
charming (not awkward)0.024315259
stinky (not fresh)0.021314935
creative (not conventional)0.02115272
slovenly (not stylish)0.020114890
blue-collar (not ivory-tower)0.017614839
meek (not bossy)0.016815017
orderly (not chaotic)0.016215219
strict (not lenient)0.013315346
blissful (not haunted)0.0138058
masculine (not feminine)0.012615348
spiritual (not skeptical)0.010615173
obedient (not rebellious)0.010514884
indulgent (not sober)0.009114883
frugal (not lavish)0.008914852
tame (not wild)0.00888174
logical (not emotional)0.008715226
formal (not intimate)0.00814943
alpha (not beta)0.005814911
adventurous (not stick-in-the-mud)0.003614912
artistic (not scientific)0.00258453
creepy (not disarming)0.000314982
social (not reclusive)0.000214934

How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are:

Notes

  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 24 February 2026
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