Open-Source Psychometrics Project
( home · about )

Once Upon a Time characters personality data for the Statistical Quiz

The dataset of the Statistical "Which Character" Personality Quiz (SWCPQ) includes characters from the fictional universe of Once Upon a Time. The SWCPQ can operate as a "What Once Upon a Time character are you?" test, click the link above to access it. This page aggregates the crowd sourced data that the quiz is built upon.

Characters

The dataset has 10 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
91.4Regina Mills
90.1Emma Swan
79.75Captain Killian 'Hook' Jones
74.7Mr. Gold
73.85Mary Margaret Blanchard
64.55Henry Mills
55.3David Nolan
50.45Belle French
42.8Zelena
28.05Granny Lucas

To see how each character was rated by users, view their individual page.

Viewership

The graph below shows what percent of people selected this universe as something they knew well enough to rate characters from by the age of the user (for users between 16 and 60 years of age).
22% 0%
16
20
30
40
50
60

Rating

As part of the survey where they rated characters, users were also asked the question "How do you rate Once Upon a Time?". The distribution of their responses are below.

# Response Count
1 It's the worst 46
2 It's bad 135
3 It's okay 2321
4 It's good 4928
5 It's my favorite 1111

This gives it an average score of 3.81 / 5. Making it 250th out of the 369 universes in the dataset ordered by rating.

The average rating may be hard to generalize, though; the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.

There are several different ways that average ratings can be broken down. Here are average scores by gender:

Gender Average rating
Male 3.73
Female 3.82

The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below shows the correlation between a user's response to a specific self report item and their rating of this universe.

Item Correlation with rating n
feminine (not masculine)0.07039075
spiritual (not skeptical)0.05028951
emotional (not logical)0.04798987
sober (not indulgent)0.04088795
fresh (not stinky)0.03868809
nurturing (not poisonous)0.03778801
altruistic (not selfish)0.03668812
loyal (not traitorous)0.03569002
sheriff (not outlaw)0.03478796
adventurous (not stick-in-the-mud)0.0328824
high-tech (not low-tech)0.02486877
disarming (not creepy)0.02458830
obedient (not rebellious)0.02338865
strict (not lenient)0.0239023
mainstream (not arcane)0.02228803
artistic (not scientific)0.02217083
blissful (not haunted)0.02146795
wild (not tame)0.02146906
angelic (not demonic)0.02138796
lavish (not frugal)0.01688771
creative (not conventional)0.01589054
feisty (not gracious)0.01558793
genuine (not sarcastic)0.01516890
ivory-tower (not blue-collar)0.01258753
social (not reclusive)0.01188827
stylish (not slovenly)0.01138864
bossy (not meek)0.00888881
alpha (not beta)0.00868788
orderly (not chaotic)0.00738910
charming (not awkward)0.00659054
intimate (not formal)0.00648866
deep (not shallow)0.00628952
jock (not nerd)0.00528898
genius (not dunce)0.00398919
mature (not juvenile)0.00186804
reasonable (not deranged)0.0018899

How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are:

Notes

  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 24 February 2026
  Feedback: info@openpsychometrics.org
  Copyright: CC BY-NC-SA 4.0
  Privacy policy