The dataset of the Statistical "Which Character" Personality Quiz (SWCPQ) includes characters from the fictional universe of Mad Men. The SWCPQ can operate as a "What Mad Men character are you?" test, click the link above to access it. This page aggregates the crowd sourced data that the quiz is built upon.
| Notability | Name |
|---|---|
| 91.65 | Don Draper |
| 86.8 | Peggy Olson |
| 80.45 | Joan Holloway |
| 73.15 | Roger Sterling |
| 53.0 | Betty Draper |
| 46.2 | Lane Pryce |
| 45.0 | Bert Cooper |
| 40.4 | Pete Campbell |
| 33.25 | Rachel Menken |
| 30.55 | Salvatore Romano |
| 29.55 | Henry Francis |
| 27.95 | Ken Cosgrove |
| 27.25 | Stan Rizzo |
| 27.2 | Harry Crane |
| 20.0 | Paul Kinsey |
To see how each character was rated by users, view their individual page.
As part of the survey where they rated characters, users were also asked the question "How do you rate Mad Men?". The distribution of their responses are below.
| # | Response | Count |
|---|---|---|
| 1 | It's the worst | 64 |
| 2 | It's bad | 46 |
| 3 | It's okay | 771 |
| 4 | It's good | 2409 |
| 5 | It's my favorite | 740 |
This gives it an average score of 3.92 / 5. Making it 175th out of the 369 universes in the dataset ordered by rating.
The average rating may be hard to generalize, though; the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.
There are several different ways that average ratings can be broken down. Here are average scores by gender:
| Gender | Average rating |
|---|---|
| Male | 4.02 |
| Female | 3.89 |
The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below shows the correlation between a user's response to a specific self report item and their rating of this universe.
| Item | Correlation with rating | n |
|---|---|---|
| nerd (not jock) | 0.1768 | 4101 |
| disarming (not creepy) | 0.1477 | 4078 |
| indulgent (not sober) | 0.1477 | 4065 |
| deep (not shallow) | 0.1091 | 4182 |
| reasonable (not deranged) | 0.1035 | 4106 |
| arcane (not mainstream) | 0.1016 | 4090 |
| genius (not dunce) | 0.1 | 4112 |
| mature (not juvenile) | 0.0986 | 3211 |
| nurturing (not poisonous) | 0.0732 | 4070 |
| skeptical (not spiritual) | 0.0716 | 4169 |
| angelic (not demonic) | 0.0661 | 4074 |
| masculine (not feminine) | 0.0637 | 4212 |
| genuine (not sarcastic) | 0.0623 | 3277 |
| orderly (not chaotic) | 0.0549 | 4104 |
| logical (not emotional) | 0.0541 | 4182 |
| stinky (not fresh) | 0.054 | 4085 |
| low-tech (not high-tech) | 0.0513 | 3272 |
| tame (not wild) | 0.0497 | 3241 |
| haunted (not blissful) | 0.0493 | 3200 |
| creative (not conventional) | 0.0482 | 4201 |
| lenient (not strict) | 0.0421 | 4153 |
| stylish (not slovenly) | 0.0381 | 4132 |
| beta (not alpha) | 0.0305 | 4067 |
| stick-in-the-mud (not adventurous) | 0.0279 | 4072 |
| traitorous (not loyal) | 0.0255 | 4184 |
| ivory-tower (not blue-collar) | 0.023 | 4063 |
| intimate (not formal) | 0.0228 | 4134 |
| bossy (not meek) | 0.0226 | 4105 |
| altruistic (not selfish) | 0.0213 | 4072 |
| obedient (not rebellious) | 0.0135 | 4132 |
| frugal (not lavish) | 0.0124 | 4065 |
| awkward (not charming) | 0.0116 | 4204 |
| scientific (not artistic) | 0.0094 | 3343 |
| outlaw (not sheriff) | 0.0074 | 4069 |
| reclusive (not social) | 0.0069 | 4067 |
| feisty (not gracious) | 0.0026 | 4067 |
How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are: