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Mad Men

The dataset of the Statistical "Which Character" Personality Quiz includes characters from the fictional universe of Mad Men.

Characters

The dataset has 15 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
90.1Peggy Olson
85.3Don Draper
84.2Joan Holloway
82.1Roger Sterling
66.9Bert Cooper
60.8Lane Pryce
55.2Betty Draper
48.9Rachel Menken
48.1Salvatore Romano
45.1Pete Campbell
45.0Henry Francis
40.4Ken Cosgrove
38.4Harry Crane
34.4Stan Rizzo
31.3Paul Kinsey

To see how each character was rated by users, view their individual page.

Viewership

The graph below shows what percent of people selected this universe as something they knew well enough to rate characters from by the age of the user (for users between 13 and 60 years of age).
0%
26%
13
20
30
40
50
60

Rating

As part of the survey where they rated characters, users were also asked the question "How do you rate Mad Men?". The distribution of their responses are below.

# Response Count
1 It's the worst 20
2 It's bad 15
3 It's okay 403
4 It's good 1557
5 It's my favorite 472

This gives it an average score of 3.99 / 5. Making it 119th out of the 342 universes in the dataset ordered by rating.

The average rating may be hard to generalize though, the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.

There are several different ways that average ratings can be broken down. Here are average scores by gender:

Gender Average rating
Male 4.09
Female 3.96

The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below show the correlation between a user's response to a specific self report item and their rating of this universe.

Item Correlation with rating n
nerd (not jock)0.12952478
angelic (not demonic)0.08972463
indulgent (not sober)0.08692461
reasonable (not deranged)0.0832484
deep (not shallow)0.07672546
genuine (not sarcastic)0.06551665
nurturing (not poisonous)0.06142459
orderly (not chaotic)0.06112486
disarming (not creepy)0.05382474
tame (not wild)0.05341619
skeptical (not spiritual)0.05012545
creative (not conventional)0.04712565
loyal (not traitorous)0.0442559
arcane (not mainstream)0.04272471
masculine (not feminine)0.04162576
stick-in-the-mud (not adventurous)0.03982463
genius (not dunce)0.03962488
gracious (not feisty)0.03532458
altruistic (not selfish)0.02942464
stinky (not fresh)0.02792466
stylish (not slovenly)0.0262529
frugal (not lavish)0.02592460
haunted (not blissful)0.02151593
lenient (not strict)0.02062513
beta (not alpha)0.02012463
social (not reclusive)0.01882463
obedient (not rebellious)0.0182521
charming (not awkward)0.01492568
bossy (not meek)0.01372480
sheriff (not outlaw)0.00872465
mature (not juvenile)0.0081588
formal (not intimate)0.00792525
logical (not emotional)0.00662560
artistic (not scientific)0.00551704
high-tech (not low-tech)0.00461666
ivory-tower (not blue-collar)0.00452458

How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are:

Notes

  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 15 February 2023
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