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Baby Reindeer characters personality data for the Statistical Quiz

The dataset of the Statistical "Which Character" Personality Quiz (SWCPQ) includes characters from the fictional universe of Baby Reindeer. The SWCPQ can operate as a "What Baby Reindeer character are you?" test, click the link above to access it. This page aggregates the crowd sourced data that the quiz is built upon.

Characters

The dataset has 5 characters from this universe. They are ordered in the list below by their notability (see Note 1).

Notability Name
78.9Donny Dunn
74.5Martha Scott
55.85Teri
16.2Greggsy
15.55Gino

To see how each character was rated by users, view their individual page.

Viewership

The graph below shows what percent of people selected this universe as something they knew well enough to rate characters from by the age of the user (for users between 16 and 60 years of age).
19% 0%
16
20
30
40
50
60

Rating

As part of the survey where they rated characters, users were also asked the question "How do you rate Baby Reindeer?". The distribution of their responses are below.

# Response Count
1 It's the worst 33
2 It's bad 117
3 It's okay 1403
4 It's good 3133
5 It's my favorite 157

This gives it an average score of 3.67 / 5. Making it 318th out of the 369 universes in the dataset ordered by rating.

The average rating may be hard to generalize, though; the users of one online personality quiz could not be representative of the population in important ways. And there are some very obvious things you can point to: users of this quiz are more likely to be young and more likely to be women.

There are several different ways that average ratings can be broken down. Here are average scores by gender:

Gender Average rating
Male 3.74
Female 3.66

The responses to the personality quiz can also be cross referenced with the universe ratings to see how personality affects it. The table below shows the correlation between a user's response to a specific self report item and their rating of this universe.

Item Correlation with rating n
nerd (not jock)0.10135191
lenient (not strict)0.07885191
indulgent (not sober)0.07665137
masculine (not feminine)0.07265191
stinky (not fresh)0.06775138
meek (not bossy)0.05945188
intimate (not formal)0.05855133
beta (not alpha)0.05755126
skeptical (not spiritual)0.05565138
arcane (not mainstream)0.05445132
creative (not conventional)0.04695191
nurturing (not poisonous)0.04645134
haunted (not blissful)0.04355131
outlaw (not sheriff)0.04325133
genuine (not sarcastic)0.03825132
artistic (not scientific)0.03785190
disarming (not creepy)0.03775133
deep (not shallow)0.03625191
awkward (not charming)0.03485191
altruistic (not selfish)0.03345134
gracious (not feisty)0.02765137
demonic (not angelic)0.02255134
tame (not wild)0.0185192
reclusive (not social)0.01755136
frugal (not lavish)0.01565130
slovenly (not stylish)0.01425142
low-tech (not high-tech)0.01185130
dunce (not genius)0.01185145
mature (not juvenile)0.01185191
adventurous (not stick-in-the-mud)0.01175135
ivory-tower (not blue-collar)0.00825133
emotional (not logical)0.00775141
chaotic (not orderly)0.00765144
loyal (not traitorous)0.0075141
reasonable (not deranged)0.00475187
obedient (not rebellious)0.00295132

How these items predict the ratings for this universe can be compared to how the same items predict the ratings of other universes. The universes with the most similar patterns on the predictors are:

Notes

  1. Notability is computed as the average of 204: important (not irrelevant) and 401: main character (not side character).
  Updated: 24 February 2026
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